Master of Business Administration - MBA Semester 4
MK0006 – Service Marketing And Customer Relationship Management
(2 credits)
(Book ID: B1328)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain briefly the differences between services and tangible products
2. List the unique characteristics of services.
3. Describe the challenges during the transition of economics in the services growth sector.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0006 – Service Marketing And Customer Relationship Management
(2 credits)
(Book ID: B1328)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. List the importance of advertising and sales promotion.
2. What are the various levels of customer satisfaction?
3. Describe the significance of a plan or methodology to initiate customer responses?
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0007 – Advertising Management And Sales Promotion
(2 credits)
(Book ID: B1329)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. List the importance of advertising. How does advertising change the perception and decision of the target?
2. List the factors that affect advertising and marketing .Describe the methods to calculate poverty line and disposable income
3. Describe the ways to catch the reader or viewer attention List the different theories of advertising.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0007 – Advertising Management And Sales Promotion
(2 credits)
(Book ID: B1329)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Describe the benefits of Direct Marketing. List all the methods and media used for it.
2. Discuss media options .List the differences between above-the-line below-the-line media.
3. Describe the objectives of media. Discuss the factors which are changing the media choices.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0008 – e Marketing
(2 credits)
(Book ID: B1330)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. Define the term “e- marketing”. Explain the features of e-marketing.
2. Describe the principles in e – marketing. .Explain e-Business Models
3. Describe 4 P’s in e-Marketing Mix. Discuss the Product Mix Strategies adopted by the companies
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0008 – e Marketing
(2 credits)
(Book ID: B1330)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Discuss the scope of e-marketing in B2B markets, its benefits and drawbacks. List the differences between B2B and B2C markets.
2. Write a note on General Characteristics of Customers in e-Marketing.
3. Explain the most important and frequently used methods of obtaining customer response.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0009 – International Marketing
(2 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1 List the differences between International Marketing and Domestic Marketing.Discuss the principles of international Marketing
2 Explain the important elements of culture. Differentiate between market allocation system and command allocation system.
3 Define the term Trade Barrier. List the important differences between Tariff barrier and protective barrier .
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0009 – International Marketing
(2 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1 Describe the process of communication.
2 Explain the differences between export pricing and export costing. Write a note on major issues related to exports
3 Mention the significance of export Documentation. List the documents required for processing the shipping bill
Feb / Spring 2012
Master of Business Administration – MBA Semester 4
ML0006 – Services Marketing and Customer Relationship Management - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is CRM? Explain the emerging concepts in CRM. [10 marks]
Q.2 Mention the different bases for segmentation with appropriate examples. [10 marks]
Q.3 Discuss the challenges involved in services marketing. [10 marks]
Feb / Spring 2012
Master of Business Administration-MBA Semester 4
ML0006 – Services Marketing and Customer Relationship Management – 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1. What do you mean by customer’s service perception and how to influence customer perceptions? [10 marks]
Q.2 How to formulate and implement effective CRM strategies? [10 marks]
Q.3 Create an appropriate marketing mix for telecommunications organisation. [10 marks]
Feb / Spring 2012
Master of Business Administration – MBA Semester 4
ML0007 – Advertising Management and Sales Promotion - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write a brief note on media planning. [10 marks]
Q.2 Explain the role of advertising in marketing mix and positioning decisions. [10 marks]
Q.3 A MBA student wants to learn about ad copy – its objectives, copy testing, types of copy, creativity in advertising and how it helps to advertise effectively. Kindly help her to enhance her knowledge about ad copy. [10 marks]
Feb / Spring 2012
Master of Business Administration-MBA Semester 4
ML0007 – Advertising Management and Sales Promotion – 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Discuss the importance of advertising to marketers. [10 marks]
Q.2 What are the different types of budgeting methods applicable in advertising while deciding about ad budgets? [10 marks]
Q.3 ABB Company is a newly formed company dealing in lab equipment. They don’t have much expertise in advertising. Suggest to ABB Company as to how to select an ad agency to advertise its products. [10 marks]
Feb / Spring 2012
Master of Business Administration – MBA Semester 4
ML0008 – Mall Management - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is ABC classification? Give example. [10 marks]
Q.2 Write an elaborate note on demand management. [10 marks]
Q.3 Discuss retail strategy formulation involving necessary steps. [10 marks]
Feb / Spring 2012
Master of Business Administration-MBA Semester 4
ML0008 – Mall Management - 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Give an overview on Indian retail. [10 marks]
Q.2 Give a note on Precision mall management. [10 marks]
Q.3. Do you find any similarities or differences or inter-dependence between CPG and DFR? Justify your answer. [10 marks]
Feb / Spring 2012
Master of Business Administration – MBA Semester 4
ML0009 – Project Management in Retail - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is project management? Discuss the role of project manager in retail? [10 marks]
Q.2 Write a note on project environment in retail. [10 marks]
Q.3 Elaborate on the planning commission’s guidelines for project formulation in retail? [10 marks]
Feb / Spring 2012
Master of Business Administration-MBA Semester 4
ML0009 – Project Management in Retail - 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the basis to appraise retail operations? Explain. [10 marks]
Q.2 How to identify investment opportunities for retail projects? [10 marks]
Q.3 What are the types of projects in retail and its life cycle in retail stores? [10 marks]
MK0006 – Service Marketing And Customer Relationship Management
(2 credits)
(Book ID: B1328)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain briefly the differences between services and tangible products
2. List the unique characteristics of services.
3. Describe the challenges during the transition of economics in the services growth sector.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4
MK0006 – Service Marketing And Customer Relationship Management
(2 credits)
(Book ID: B1328)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. List the importance of advertising and sales promotion.
2. What are the various levels of customer satisfaction?
3. Describe the significance of a plan or methodology to initiate customer responses?
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0007 – Advertising Management And Sales Promotion
(2 credits)
(Book ID: B1329)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. List the importance of advertising. How does advertising change the perception and decision of the target?
2. List the factors that affect advertising and marketing .Describe the methods to calculate poverty line and disposable income
3. Describe the ways to catch the reader or viewer attention List the different theories of advertising.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0007 – Advertising Management And Sales Promotion
(2 credits)
(Book ID: B1329)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Describe the benefits of Direct Marketing. List all the methods and media used for it.
2. Discuss media options .List the differences between above-the-line below-the-line media.
3. Describe the objectives of media. Discuss the factors which are changing the media choices.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0008 – e Marketing
(2 credits)
(Book ID: B1330)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. Define the term “e- marketing”. Explain the features of e-marketing.
2. Describe the principles in e – marketing. .Explain e-Business Models
3. Describe 4 P’s in e-Marketing Mix. Discuss the Product Mix Strategies adopted by the companies
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0008 – e Marketing
(2 credits)
(Book ID: B1330)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Discuss the scope of e-marketing in B2B markets, its benefits and drawbacks. List the differences between B2B and B2C markets.
2. Write a note on General Characteristics of Customers in e-Marketing.
3. Explain the most important and frequently used methods of obtaining customer response.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0009 – International Marketing
(2 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1 List the differences between International Marketing and Domestic Marketing.Discuss the principles of international Marketing
2 Explain the important elements of culture. Differentiate between market allocation system and command allocation system.
3 Define the term Trade Barrier. List the important differences between Tariff barrier and protective barrier .
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0009 – International Marketing
(2 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1 Describe the process of communication.
2 Explain the differences between export pricing and export costing. Write a note on major issues related to exports
3 Mention the significance of export Documentation. List the documents required for processing the shipping bill
Feb / Spring 2012
Master of Business Administration – MBA Semester 4
ML0006 – Services Marketing and Customer Relationship Management - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is CRM? Explain the emerging concepts in CRM. [10 marks]
Q.2 Mention the different bases for segmentation with appropriate examples. [10 marks]
Q.3 Discuss the challenges involved in services marketing. [10 marks]
Feb / Spring 2012
Master of Business Administration-MBA Semester 4
ML0006 – Services Marketing and Customer Relationship Management – 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1. What do you mean by customer’s service perception and how to influence customer perceptions? [10 marks]
Q.2 How to formulate and implement effective CRM strategies? [10 marks]
Q.3 Create an appropriate marketing mix for telecommunications organisation. [10 marks]
Feb / Spring 2012
Master of Business Administration – MBA Semester 4
ML0007 – Advertising Management and Sales Promotion - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write a brief note on media planning. [10 marks]
Q.2 Explain the role of advertising in marketing mix and positioning decisions. [10 marks]
Q.3 A MBA student wants to learn about ad copy – its objectives, copy testing, types of copy, creativity in advertising and how it helps to advertise effectively. Kindly help her to enhance her knowledge about ad copy. [10 marks]
Feb / Spring 2012
Master of Business Administration-MBA Semester 4
ML0007 – Advertising Management and Sales Promotion – 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Discuss the importance of advertising to marketers. [10 marks]
Q.2 What are the different types of budgeting methods applicable in advertising while deciding about ad budgets? [10 marks]
Q.3 ABB Company is a newly formed company dealing in lab equipment. They don’t have much expertise in advertising. Suggest to ABB Company as to how to select an ad agency to advertise its products. [10 marks]
Feb / Spring 2012
Master of Business Administration – MBA Semester 4
ML0008 – Mall Management - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is ABC classification? Give example. [10 marks]
Q.2 Write an elaborate note on demand management. [10 marks]
Q.3 Discuss retail strategy formulation involving necessary steps. [10 marks]
Feb / Spring 2012
Master of Business Administration-MBA Semester 4
ML0008 – Mall Management - 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Give an overview on Indian retail. [10 marks]
Q.2 Give a note on Precision mall management. [10 marks]
Q.3. Do you find any similarities or differences or inter-dependence between CPG and DFR? Justify your answer. [10 marks]
Feb / Spring 2012
Master of Business Administration – MBA Semester 4
ML0009 – Project Management in Retail - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is project management? Discuss the role of project manager in retail? [10 marks]
Q.2 Write a note on project environment in retail. [10 marks]
Q.3 Elaborate on the planning commission’s guidelines for project formulation in retail? [10 marks]
Feb / Spring 2012
Master of Business Administration-MBA Semester 4
ML0009 – Project Management in Retail - 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the basis to appraise retail operations? Explain. [10 marks]
Q.2 How to identify investment opportunities for retail projects? [10 marks]
Q.3 What are the types of projects in retail and its life cycle in retail stores? [10 marks]
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