MS – 611Rural Marketing July – Dec 2012
1. Briefly discuss the rural economic and technological environment. How do these environmental factors affect the marketing decisions and opportunities in case of banking services?
2. You are the marketing head of the company manufacturing electrical appliances for the urban markets. Now your company has decided to tap the rural customers. Taking any product of your choice, explain what modifications in the product and pricing strategies would you suggest to the company to tap the rural markets.
3. Explain the concept of reference group influence in context of rural markets. How does it differ from urban markets? Explain giving suitable examples.
4. Having identified the rural market potential, your company is planning to promote its economic range of hair care products such as shampoos, conditioners, hair colors and hair oil etc. in the rural markets. What media mix would you suggest to the company and why?
5. You have been asked to assess the market acceptance for the data cards used for internet surfing in the villages of your region. What sources of secondary and primary data will you use for your market research? Explain.
6. Suppose you are the marketer of perishable products such as bread, egg, biscuits etc. What distribution channels do you think would be appropriate for such products in case of rural markets? Justify your choice.
MS – 97 International Business July – Dec 2012
1. “Different countries have been bestowed with different factor endowments, and the differences in factor endowments cause trade between the trading partners.” Explain with reference to international trade theory with two factor inputs namely labour and capital.
2. Identify an organization of your choice and describe the changes in the mode of planning adopted by it.
3. Describe any two accounting aspects of Multinational Control Systems.
4. “In cross cultural negotiations successful negotiations require each party to do self analysis and also analysis of the other party.” Discuss.
5. Select any sector of your choice like insurance, retailing and analyze what would be the direct impact of FDI?
6. Write short notes on the following:
a) Multi Centre System
b) Performance Evaluator
c) Backward Integration
MS – 11 Strategic Management July – Dec 2012
1. Explain in what sense the top management takes decisions for a company and in what sense it does not takes the strategic decisions for a company alone? Illustrate with suitable examples.
2. Identify two firms of your choice. One that is a single business unit and the other which has several related businesses. Read the published information about these firms and analyze the corporate profile of each company.
3. Identify two companies that have recently merged. Read the published information on the two companies. Based on the study identify the issues and challenges the two companies are currently facing in combining their respective organizational cultures.
4. Select an organization of your choice and analyze how focus strategy has been useful for the organization to build its competitive advantage.
MS – 10 Organization Design, Development and Change July – Dec 2012
1. What is the meaning and purpose of an organizational design? Briefly describe key factors which affect organizational design. Discuss the principles which should be kept in mind for a good organizational design.
2. Describe any three organizational structures and their advantages and disadvantages.
3. Briefly describe time and motion study and it’s relevance in the present day scenario.
4. Discuss Questionnaire and Task Force as diagnostic methods and their advantages and limitations.
5. Describe the process of change and discuss process consultation and organizational Mirroring as interventions.
MS – 09 Managerial Economics July – Dec 2012
1. “The relevance of Opportunity Costs is not limited to individual decisions but also to government’s decisions.” Explain giving examples.
2. “If we have two products, A and B, which are substitutes, we can expect that a rise in the price of A (or B) will cause the demand for B (or A) to go up.” Examine this statement with reference to other prices as determinants of demand.
3. Using the output – cost data of a pharmaceutical firm, the following total cost function was estimated using quadratic function
TC= 2018 – 6.63Q + 0.011Q2
i) Determine average and marginal cost functions.
ii) Determine the output rate that will minimize average cost and the per unit cost at that rate of output.
4. Discuss the Equilibrium of a Firm under Monopoly. Illustrate using graphs.
5. Explain the difference between First and Third Degree Price Discrimination.
6. Write short notes on the following :
a) Opportunity Set
b) Substitutes
c) Alternative Costs
MS – 08 Quantitative Analysis for Managerial Applications July – Dec 2012
1. A tour operator charges Rs 136 per passenger for 100 passengers with a discount of Rs 4 each for 10 passengers in excess of 100. Determine the number of passengers that will maximize the amount of money the tour operator receives.
2. Calculate Bowley’s coefficient of skewness (based on quartiles) from the following data
Weight (lbs) No. of students Weight (lbs) No. of students
70-80 12 110-120 50
80-90 18 120-130 45
90-100 35 130-140 20
100-110 42 140-150 8
3. A normal curve has mean=20 and standard deviation = 10. Find the area between x1=15 and x2=40.
4. A simple random sample of the height of 6400 Englishmen has a mean of 67.85” and a standard deviation of 2.56” while a simple random sample of heights of 1600 Austrians has a mean of 68.55” and standard deviation of 2.52”. Do the data indicate that the Austrians are on average taller than the Englishmen? Give reasons for your answer.
5. Write short notes on:
a) One-tail & two-tail tests
b) Moving average models
c) Standard error of the slope
MS – 07 Information System for Managers July – Dec 2012
1. What are Operating Systems? What are their functions? Describe the Open Systems Interconnection Reference Model (OSI Model) & its seven layers.
2. Define MIS. Describe the function that MIS supports in an organization. What are the various ways of assessing the value of information. Also explain each method briefly.
3. Distinguish between information and knowledge. Develop an information system for human resource department. Explain how a properly developed information system contributes to business development and company profits.
4. Discuss the steps involved in system analysis and design. What specific considerations are required for proper implementation and maintenance?
5. What do you understand by Intranet and Internet? “E-commerce has emerged as vital component in today’s business”. Explain by giving its features, constraints and examples
MS – 06 Marketing for Managers July – Dec 2012
1. Discuss the various characteristics of services that make them unique from product. Briefly explain the implications of these characteristics in designing suitable Marketing Strategy for any two service offerings of your choice.
2. a) The success of a firm largely depends on the right blending of Marketing Mix elements. Discuss with two recent examples of your choice by picking up one each from an FMCG category another from any Industrial product.
b) Elaborate on the relevance and scope of Marketing Research in supplementing and complementing the marketing activities in accomplishing the marketing goals of a firm.
3. Explain the term Indian Consumer Market. Collect and compile the updated information on Indian consumer environment from various secondary sources and comment on its impact on market opportunities available for Indian companies.
4. a) Discuss the situation/major factors that warrant the need for New Product
Development (NPD) initiatives in the following.
i) An FMCG Company
ii) Small Car Manufacturer
b) What Pricing strategy would you recommend in the following situations?
Justify
i) New Brand of Bottled Water
ii) Cinema tickets
MS – 05 Management of Machines and Materials July – Dec 2012
1. Explain the concept of Systems Life-Cycle.
2. How should an organization balance the different design characteristics in a new product? Elaborate.
3. Define Job Design. Explain the important factors to be considered for Job designing.
4. Elaborate your understanding about Aggregate Production Planning.
5. Define Value Engineering and Analysis. What are the various methods for VE and VA? Explain one of these methods with an example.
6. Write short notes of the following.
a) Learning Curve
b) Acceptance Sampling
c) Assembly Line Balancing
d) Material Requirement Planning
e) Standardization and Variety Reduction
1. Briefly discuss the rural economic and technological environment. How do these environmental factors affect the marketing decisions and opportunities in case of banking services?
2. You are the marketing head of the company manufacturing electrical appliances for the urban markets. Now your company has decided to tap the rural customers. Taking any product of your choice, explain what modifications in the product and pricing strategies would you suggest to the company to tap the rural markets.
3. Explain the concept of reference group influence in context of rural markets. How does it differ from urban markets? Explain giving suitable examples.
4. Having identified the rural market potential, your company is planning to promote its economic range of hair care products such as shampoos, conditioners, hair colors and hair oil etc. in the rural markets. What media mix would you suggest to the company and why?
5. You have been asked to assess the market acceptance for the data cards used for internet surfing in the villages of your region. What sources of secondary and primary data will you use for your market research? Explain.
6. Suppose you are the marketer of perishable products such as bread, egg, biscuits etc. What distribution channels do you think would be appropriate for such products in case of rural markets? Justify your choice.
MS – 97 International Business July – Dec 2012
1. “Different countries have been bestowed with different factor endowments, and the differences in factor endowments cause trade between the trading partners.” Explain with reference to international trade theory with two factor inputs namely labour and capital.
2. Identify an organization of your choice and describe the changes in the mode of planning adopted by it.
3. Describe any two accounting aspects of Multinational Control Systems.
4. “In cross cultural negotiations successful negotiations require each party to do self analysis and also analysis of the other party.” Discuss.
5. Select any sector of your choice like insurance, retailing and analyze what would be the direct impact of FDI?
6. Write short notes on the following:
a) Multi Centre System
b) Performance Evaluator
c) Backward Integration
MS – 11 Strategic Management July – Dec 2012
1. Explain in what sense the top management takes decisions for a company and in what sense it does not takes the strategic decisions for a company alone? Illustrate with suitable examples.
2. Identify two firms of your choice. One that is a single business unit and the other which has several related businesses. Read the published information about these firms and analyze the corporate profile of each company.
3. Identify two companies that have recently merged. Read the published information on the two companies. Based on the study identify the issues and challenges the two companies are currently facing in combining their respective organizational cultures.
4. Select an organization of your choice and analyze how focus strategy has been useful for the organization to build its competitive advantage.
MS – 10 Organization Design, Development and Change July – Dec 2012
1. What is the meaning and purpose of an organizational design? Briefly describe key factors which affect organizational design. Discuss the principles which should be kept in mind for a good organizational design.
2. Describe any three organizational structures and their advantages and disadvantages.
3. Briefly describe time and motion study and it’s relevance in the present day scenario.
4. Discuss Questionnaire and Task Force as diagnostic methods and their advantages and limitations.
5. Describe the process of change and discuss process consultation and organizational Mirroring as interventions.
MS – 09 Managerial Economics July – Dec 2012
1. “The relevance of Opportunity Costs is not limited to individual decisions but also to government’s decisions.” Explain giving examples.
2. “If we have two products, A and B, which are substitutes, we can expect that a rise in the price of A (or B) will cause the demand for B (or A) to go up.” Examine this statement with reference to other prices as determinants of demand.
3. Using the output – cost data of a pharmaceutical firm, the following total cost function was estimated using quadratic function
TC= 2018 – 6.63Q + 0.011Q2
i) Determine average and marginal cost functions.
ii) Determine the output rate that will minimize average cost and the per unit cost at that rate of output.
4. Discuss the Equilibrium of a Firm under Monopoly. Illustrate using graphs.
5. Explain the difference between First and Third Degree Price Discrimination.
6. Write short notes on the following :
a) Opportunity Set
b) Substitutes
c) Alternative Costs
MS – 08 Quantitative Analysis for Managerial Applications July – Dec 2012
1. A tour operator charges Rs 136 per passenger for 100 passengers with a discount of Rs 4 each for 10 passengers in excess of 100. Determine the number of passengers that will maximize the amount of money the tour operator receives.
2. Calculate Bowley’s coefficient of skewness (based on quartiles) from the following data
Weight (lbs) No. of students Weight (lbs) No. of students
70-80 12 110-120 50
80-90 18 120-130 45
90-100 35 130-140 20
100-110 42 140-150 8
3. A normal curve has mean=20 and standard deviation = 10. Find the area between x1=15 and x2=40.
4. A simple random sample of the height of 6400 Englishmen has a mean of 67.85” and a standard deviation of 2.56” while a simple random sample of heights of 1600 Austrians has a mean of 68.55” and standard deviation of 2.52”. Do the data indicate that the Austrians are on average taller than the Englishmen? Give reasons for your answer.
5. Write short notes on:
a) One-tail & two-tail tests
b) Moving average models
c) Standard error of the slope
MS – 07 Information System for Managers July – Dec 2012
1. What are Operating Systems? What are their functions? Describe the Open Systems Interconnection Reference Model (OSI Model) & its seven layers.
2. Define MIS. Describe the function that MIS supports in an organization. What are the various ways of assessing the value of information. Also explain each method briefly.
3. Distinguish between information and knowledge. Develop an information system for human resource department. Explain how a properly developed information system contributes to business development and company profits.
4. Discuss the steps involved in system analysis and design. What specific considerations are required for proper implementation and maintenance?
5. What do you understand by Intranet and Internet? “E-commerce has emerged as vital component in today’s business”. Explain by giving its features, constraints and examples
MS – 06 Marketing for Managers July – Dec 2012
1. Discuss the various characteristics of services that make them unique from product. Briefly explain the implications of these characteristics in designing suitable Marketing Strategy for any two service offerings of your choice.
2. a) The success of a firm largely depends on the right blending of Marketing Mix elements. Discuss with two recent examples of your choice by picking up one each from an FMCG category another from any Industrial product.
b) Elaborate on the relevance and scope of Marketing Research in supplementing and complementing the marketing activities in accomplishing the marketing goals of a firm.
3. Explain the term Indian Consumer Market. Collect and compile the updated information on Indian consumer environment from various secondary sources and comment on its impact on market opportunities available for Indian companies.
4. a) Discuss the situation/major factors that warrant the need for New Product
Development (NPD) initiatives in the following.
i) An FMCG Company
ii) Small Car Manufacturer
b) What Pricing strategy would you recommend in the following situations?
Justify
i) New Brand of Bottled Water
ii) Cinema tickets
MS – 05 Management of Machines and Materials July – Dec 2012
1. Explain the concept of Systems Life-Cycle.
2. How should an organization balance the different design characteristics in a new product? Elaborate.
3. Define Job Design. Explain the important factors to be considered for Job designing.
4. Elaborate your understanding about Aggregate Production Planning.
5. Define Value Engineering and Analysis. What are the various methods for VE and VA? Explain one of these methods with an example.
6. Write short notes of the following.
a) Learning Curve
b) Acceptance Sampling
c) Assembly Line Balancing
d) Material Requirement Planning
e) Standardization and Variety Reduction
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