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Thursday, 16 August 2012

Ignou dec 2012: contact us for answers at

MS – 28 Labour Laws July – Dec 2012
1. Explain the sources of industrial jurisprudence. Describe the genesis, objectives and classification of labour legislation in India. Discuss how labour laws ensure the health, welfare and safety of the working class with suitable examples.
2. Discuss the scope and coverage of the Mines Act, 1952. Describe the enforcement of the Act citing suitable examples from the organisations you are aware of. Also discuss the hours and limitations of employment under the Act.

3. Discuss the objectives, scope and coverage of the Industrial Disputes Act, 1947. Describe the various machineries for investigation and settlement of disputes under the Act with suitable examples. What are the measures for prevention of conflicts and disputes under the Act?
4. Explain the concept and enactment of payment of Bonus Act, 1965. Describe the obligations of employees and rights of employees under this Act, citing examples from any organisation you are familiar with. What can make an employee eligible or disqualified for the payment of bonus under the Act?
5. Explain genesis, applicability and contributions of the Employees’ State Insurance Act, 1948. Discuss the various benefits being paid to the employees under the Act in any organisation you are familiar with. What is the procedure for registration of a factory or an establishment under the Act?
MS – 44 Security Analysis and Portfolio Management July – Dec 2012
1. Explain the principles of Portfolio Management. Distinguish between security Analysis and Portfolio Management.
2. Define Capital Asset Pricing Model. What are the basic assumptions underlying Capital Asset Pricing Model?
3. What do you understand by Portfolio Revision? Discuss the various constraints in portfolio revision.
4. What is Efficient Market Hypothesis (EMH) Explain the techniques for testing the various forms of E.M.H.
5. What do you mean by formula plans? Critically examine the formula plans and discuss their limitations.
MS – 45 International Financial Managements July – Dec 2012
1. How does the International Monetary Fund raise the resources? What are Special Drawing Rights? Briefly explain the funding facilities provided by IMF to its member countries.
2. Explain the structure of balance of payments and discuss what is the impact of various international financial flows on the structure of balance of payments.
3. Explain Purchasing Power Parity and reasons for its deviation. Also discuss its applications.
4. Discuss the reasons for the differences in the cost of capital across various counties. How is the cut off rate of foreign projects determined? Discuss.
5. What are different types of Exchange Rate Exposures? Describe the techniques used to mange Transaction exposure.
MS – 46 Management of Financial Services July – Dec 2012
1. Describe the major components of the financial system. Discuss the role and functions of financial markets.
2. Explain the different types of debt instruments. What are the issues which need to be resolved in order to make the Indian debt market more efficient and vibrant? Discuss.
3. What do you understand by Venture Capital? Discuss the various modes of financing by Venture Capital funds. Explain the difference exist routes available to a Venture Capitalist from an investee company.
4. Explain the mechanism of factoring and components of ‘cost of factoring’. Discuss the present position of factoring services in India.
5. Distinguish between Mergers and Takeovers and discuss the motives behind them. Describe the steps involved in merger and the role of merchant banks in this context.
MS – 55 Logistics and Supply Chain Management July – Dec 2012
1. Describe the supply chain involved in making the self-instructional material of MS-55 that you have just received from the university.
2. Discuss the key processes required to enhance customer focus in the supply chain.
3. Explain global sourcing and its advantages and disadvantages. How can you arrive at the best course of action for global sourcing?
4. What is Customer Profitability Analysis? Why it has gained importance in the recent times. Is it ethical to deny a customer that is not profitable?
5. Write short notes on
1) Bullwhip effect
2) Hierarchical Based Measurement System
3) Risk Hedging supply chains
MS – 56 Materials Management July – Dec 2012
1. Talk about the Materials Logistics Management program (MLM). Does the MLM stand validated in present business circumstances too? Comment!
2. Identify the elements that determine a stronger and longer buyer-seller relationship. Does multiple sourcing lead to a bad relations with suppliers? Why or Why not?
3. Describe six stages of life cycle of spare parts. Also converse on the importance of each stage.
4. Explicate the Balanced Score Card approach & SCOR framework for performance appraisal.
5. Write shot notes on
a) Manufacturing Execution System (MES)
b) CONWIP models
c) Competitive Bidding and Negotiation
MS – 57 Maintenance Management July – Dec 2012
1. Elaborate the concept of Life Cycle Cost of any plant and equipment. How maintenance function can affect the Life Cycle Cost and profit?
2. Discuss the various issues related to maintenance control.
3. What are the various classifications of maintenance costs? Explain the process of collecting this cost with the help of an example from thermal power plant.
4. What do you understand by the term ‘Total Safety Management’? How can a maintenance function help in Risk Management?
5. Define Reliability, Availability and Maintainability. Also explain the importance of ‘BATH-TUB’ curve in maintenance of equipment.
6. Explain the process of Reliability Centred Maintenance (RCM) and it benefits.
MS – 58 Management of R & D and Innovation July – Dec 2012
1. Define innovation. How it is related to creativity? Discuss the role of creativity in innovativeness.
2. Explain the role of Technology Portfolio Analysis in business strategy of the organization.
3. Explain the impact of long or short technology life cycle has on measuring the economic value of an invention.
4. Discuss the salient features of technology policy of India. What have been the achievement and failure of the technology policy?
5. What is GATS? How can it facilitate access to technology and technical information for developing countries?
6. Discuss the major issues related to allocation and management of R&D funds.
MS – 66 Marketing Research July – Dec 2012
1. a) Discuss the importance of Marketing Research in the current business environment. Comment on the ways of conducting M.R. in India.
b) Explain the relationship between Data and the Research Process.
2. a) What makes Sampling significant in marketing research studies? Discuss the steps involved in the sampling process.
b) In what situations Qualitative Research is relevant. Explain two methods of conducting Qualitative Research with suitable examples.
3. a) Elaborate on the strategic importance of Questionnaire in conducting market research studies.
b) Burgerking is a fast food firm known for its quality and competitive pricing. Burgerking has developed a new cooking process that makes burgers taste better. However, before the new burger is introduced in the market, taste test will be conducted.
i) How should the sample size for this taste test be determined?
ii) Develop a Questionnaire to obtain feedback post taste test from young college goers.
4. a) Explain and bring out the major differences among, univariate bi – variate and multivariate analysis in marketing research studies with suitable example.
b) What are the major applications areas of marketing research in India? (Avoid reproducing from the course/study material)
MS – 68 Management of Marketing Communication & Advertising July – Dec 2012
1. a) Discuss the importance of Marketing Communication in effective marketing of a firm’s offering by taking one example each from an FMCG and service offering of your choice.
b) What do you understand by creative consideration in advertising campaign? Select two recent examples of your choice where the role of creative consideration has largely contributed towards the success of the brands.
2. Collect information (up to 2011) pertaining to the different vehicles of Indian Media available to the marketers and elaborate on the major changes that have taken place since the year 2000. In the light of the above findings ascertain the opportunities that the Indian advertisers can look forward.
3. a) What do you understand by the term “Media” in the Indian context? Why it is increasingly becoming a challenging task for advertiser to decide on the media options.
b) Make a visit to any company in your location or you are associated with. Interact/contact the P.R. Department and find out the kind of Publicity and Public Relations activity they undertake and based on the above information try and ascertain the scope for these activities.
4. a) Do you think that the role of advertising agency is changing and extremely becoming complex. If yes or no substantiate your answer with relevant examples.
b) Social Marketing Communication is relevant is bringing about charge? Discuss.
MS – 91 Advanced Strategic Management July – Dec 2012
1. Distinguish between the Internal and External determinants of Corporate Policy and analyze how they are important in the present corporate scenario?
2. Identify a Chairman and a CEO of a Company and assess how they have performed their respective functions?
3. Explain the basis of classification of markets with special reference to impact of regulation on market competition.
4. Describe the two sources and types of knowledge and explain their contribution in Knowledge Management.
5. Selecting any Company of your choice highlight any three key developments in social transparency and reporting.
6. Write short notes on the following:
a) Transnational Strategy
b) Balanced Autonomy
c) Global Reporting Index (GRI)
MS – 94 Technology Management July – Dec 2012
1. Discuss the role of technology at the enterprise level in a nation. List out the factors which may affect the management decisions concerning technology.
2. Explain the concept of Information Technology Revolution citing relevant examples.
3. What do you understand by relevance trees? Develop a “problem relevance tree” for a solar car.
4. Think of a technological innovation which has changed the world. List out the major attributes of this innovation and how these attributes can be used to develop a communication strategy for the target market.
5. List out the options available for financing new technology projects. Explain each of them in brief.
MS – 95 Research Methodology for Management Decisions July – Dec 2012
1. Explain the meaning of “Analysis of Variance”. Describe briefly the techniques of analysis of variance for two-way classifications.
2. Define and classify secondary data. Also discuss the process of evaluating the secondary data.
3. What is the meaning of measurement in research? What difference does it make if we measure in terms of a nominal, ordinal, interval or ratio scale?
4. The customers arriving at the booking counter of a Road traffic Corporation sex-wise are expected to follow a random sequence. The position in respect of 30 passengers on a day was as follows:
M M F F F M F F M M F  F F F M M M F F M M F M M M F F F M M
Comment whether the arrival pattern is random.
5. Write shot notes on
a) Components of a Research Problem.
b) Thurstone Scale
c) Multivariate Analysis
MS – 96 Total Quality Management July – Dec 2012
1. Deming prescribed fourteen-point cure for seven deadly diseases. Discuss the seven deadly diseases along with Deming’s fourteen-point cure. Also discuss the relevance of Deming’s fourteen-point cure system in the changing times.
2. How are corporate strategy and TQM related? Explain with the help of an illustration
3. ‘Many people think of technology as automation, mechanization, machines and computers but the term has a much broader meaning. It is a means of transforming inputs into outputs.’ Critically discuss the statement.
4. ‘Traditionally, it is thought that training needs must be identified during performance appraisal and these needs must then be accumulated to arrive at the organization’s needs.’ What in your opinion is the relevance of identifying training needs in the competitive world?
5. What do you understand by Professional status and code of ethics? Do you think that these are important for an organization? Justify giving examples.
MS – 612 Retail Management July – Dec 2012
1. a) The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian economy.
b) Discuss the importance of Marketing Research in retailing citing two examples of research application in the recent past.
2. a) What makes Locational Decisions strategic in Retail Business? Discuss with two suitable examples of your choice.
b) What are the various steps involved in the design of an effective Integrated Marketing Communication Strategy with a suitable illustrations.
3. The purpose of Merchandise mix is to ensure customer pull. Discuss what are the factors that merchandise managers, should consider in planning their merchandise mix in the following situations :
a) Premium ready made garments for men
b) Chain of coffee shops
c) Multibrand retail outlet selling Laptops.
4. a) What do you understand by the term Sourcing? Elaborate the issues and challenges involved in sourcing merchandise by a leading grocery retailer.
b) Enumerate and explain the various issues impacting retail business in India with a suitable example of choice.

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