NMIMS
Global Access
School for Continuing Education (NGA-SCE)
Course: Principles of Marketing
Internal Assignment Applicable for April 2022 Examination
1. The Pandemic is over super foods is a restaurant based in
Vile Parle. It caters to high end
find dining experience. In the post pandemic scenario how should super foods
attract
customers? It has a very low budget. Create a marketing plan. Create a
communication
plan. Which mediums would you choose? (10 Marks)
2. You are the marketing director of SAI, the biggest challenge
faced by the SAI is the lack
of popularity of Olympic Sports in India. How would you generate consumer
interest in
Non-Cricket sports in India? Create a marketing using the 4 P model. (10 Marks)
3. You are the marketing director for magic electric auto. Your
company is launching a
range of electric scooters. Before the commercial launch of the product you
want to
embark on a research project.
a. As the marketing director plan a research program with
clearly defined target groups,
geographies, demographics you shall plan your research project. Give reasons
for your
selections. (5 Marks)
b. Create a Hypothesis for your research. List out all the steps
you shall take to undertake
the research. (5 Marks)
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