NMIMS
Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for April 2022 Examination
1. It
is rumoured that a Chinese car brand FAW Haima plans to enter India. The
company
will also be launching FAW Haima 8S, a mid-size SUV in India. You are in charge
of
Mahindra & Mahindra SUV division. Suggest 5 innovative ideas to source
information
about your Competitor FAW Haima so that your company is better prepared to take
on
this new challenge. (Please assume that Covid-19 pandemic is over). (10
Marks)
2. L1
technologies, a US based Defence contractor wishes to enter India. Conduct a
PESTLE analysis for L1 technologies in India & suggest whether L1
technologies should
enter India or otherwise. (Please assume that Covid-19 pandemic is over).
(10 Marks)
3. You
are the Head-Manufacturing of Tata Steel. You are planning to set up a
brand-new
Manufacturing plant at a village in rural Karnataka.
a
Perform a Stakeholder analysis & suggest which all stakeholders will be
taken into
confidence & also what would be your communications approach plan to bring
them into
your point of view? (Please assume that Covid-19 pandemic is over). (5 Marks)
b
Highlight some of the creative & innovative initiatives that you would
undertake to
convince the stakeholders that you mean to do good for all the stakeholders.
(Please
assume that Covid-19 pandemic is over). (5 Marks)
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