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Research Methodology
April 2022 Examination

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Research Methodology
Internal Assignment Applicable for April 2022 Examination

1. The central bank of a country is exploring options to boost the economic activities post
COVID. They are thinking to change the various interest rates to motivate investments
and economic transactions. However, they are not sure whether this would yield the
desired results. The research team in the bank have come up with a set of hypotheses and
they are confident of conducting a research and finding the outcome. Answer the
following questions:
What is hypothesis testing in research? Write the steps which is followed for the same.
Include details of null and alternate hypothesis in your answer.  (10 Marks)

2. While going through a research paper in a leading journal you have came across the
following model comprising multiple variables:
Answer the following questions:
What is meant by ‘variables’ in research? Identify and describe the following:
dependent variable, independent variable, mediating variable and moderating variable. (10 Marks)

3. A major FMCG company headquartered in Mumbai, is planning to diversify its product
portfolio. As part of the attempt, they have decided to launch a new product which is
more of an ayurvedic variant of one of their famous oral hygiene brands. The research
Service
Quality
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Satisfaction
CRM
Quality
Customer
Loyalty
Brand
Image

and development team have already come up with the composition and orders have been
placed for manufacturing of the units. However, the managers are still not clear whether
they should launch the product in western India first or it should be launched nationwide
at the same time. You as a research consultant have been hired to look into the case. You
have decided to use the hypothetico-deductive method to arrive at the conclusions.

a. Identify and explain the broad problem area. (5 Marks)

b. How would you like to proceed further? (5 Marks)
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