NMIMS
Global Access
School for Continuing Education (NGA-SCE)
Course: E-Business
Internal Assignment Applicable for April 2022 Examination
1.
Select any 5 sectors/industry in India doing e-business and state the online
marketing strategies (any 2) and online marketing tools (any 2) tools used by
companies in each of those sector/industry for successful implementation of
e-business. (10 marks)
2.
Select any 10 companies/organizations doing e-business in India and state how
implementation of e-CRM (any 5) and e-SCM (any 5) had significant impact on
their business in terms of results based on improvements in customer relations
and supply chain management (10 marks)
3. a)
List any 5 ways through which organizations doing e-business can collect
data/information about their customers with an example for each (5 marks)
b) List
any 5 internet marketing tools used by organizations/companies doing E-business
in India with an example for each tool (5 marks)
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