NMIMS
Global Access
School for Continuing Education (NGA-SCE)
Course: Digital Marketing
Internal Assignment Applicable for April 2022 Examination
1. You
are into selling of bed mattreses online. Discuss the digital strategy impact
factors
with relevant examples (10 Marks)
2. You
are a digital marketing manager for an event house that specializes in
bachelorette
parties . Write an email for the same, that you want to send to the freshly
procured
email list. (10 Marks)
3. You
are into the selling of beauty creams made out of herbs that you procure from
local
farmers to help them in their living.
a.
Explain how will you use the 4P’s of a digital sales letter to attract clients
(5 Marks)
b.
Design a search ad for the same (5 Marks)
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