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Services Marketing
1. Prepare an advertising campaign for a newly started chain of restaurant
having presence across the country. (10 Marks)2. A new brand of airline named ALM has recently introduced its airline services in India. The brand has an objective of being the market leader as it has been in other country. India being a new market for them will require a proper blend of marketing mix elements. Suggest marketing mix for ALM in India (10 Marks)
3. A nationalized bank is facing difficult situation with respect to retaining their existing customers as these customers are shifting to private sector bank or foreign bank. Private & foreign banks offer better services & work for longer duration during the day which the nationalized bank lacks. As a consultant
a. Suggest a suitable repositioning strategy for the nationalized bank
b. Explain the element of physical evidence & its importance in nationalized bank
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