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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Decision Analysis
& Modeling
Internal Assignment
Applicable for June
2018 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal
marks.
All Questions are
compulsory
All answers to be explained
in not more
than 1000 words for
question 1 and 2 and
for
question 3 in not more than
500 words for
each subsection. Use
relevant examples,
illustrations as far as
possible.
All answers to be written
individually.
Discussion and group work
is not
advisable.
Students are free to
refer to any
books/reference
material/website/internet
for
attempting their
assignments, but are not
allowed to copy the matter
as it is from
the
source of reference.
Students should write the
assignment in
their own words. Copying of
assignments
from
other students is not
allowed.
Students should follow
the following
parameter for answering the
assignment
questions.
1. There is a relationship
between the
Primal and the Dual problem
in Linear
Programing
Problems. In this context
explain the
Primal and the Dual Problem
and establish
the
relationship between the
two. (10 Marks)
For Theoretical Answer
Assessment Parameter
Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter
Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Decision Analysis
& Modeling
Internal Assignment
Applicable for June
2018 Examination
2. In Assignment Problems,
often we face
some additional constraints
in the form
of
prohibited assignments.
What do you
understand by these
prohibited
assignments?
(10 Marks)
3. The owner of Fancy Goods
Shop is
interested to determine how
many
advertisements
to release in the selected
three
magazines - A, B, and C.
His main purpose
is to
advertise in such a way
that total
exposure to principal,
buyers of his
goods is
maximised. Percentage of
readers for each
magazine is known. Exposure
in any
particular magazine is the
number of
advertisements released
multiplied by the
number of principal buyers.
The following
date is available:
Particulars
Magazines
A B C
Readers 1.0 lakh 0.6 lakh
0.4 lakh
Principal Buyers 20% 15% 8%
Cost per Advertisement
8,000 6,000 5,000
The budgeted amount is at
the most Rs.1.0
lakh for the
advertisements. The owner
has
already decided that
magazine A should
have no more than 15 advertisements
and
that
B and C each at least 8
advertisements.
a. Identify the decision
variables (5
Marks)
b. Formulate the problem as
a Linear
Programming Problem. (5
Marks)
*************
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