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Marketing of Financial
Services
1. Design a Financial Literacy program for a Mutual Fund (Asset Management
Company) of your choice.2. One week ago you bought an endowment policy from a private Life Insurance company. On receiving the policy copy, you realize that the Life Insurance policy was mis-sold. Would it be possible for you to return the policy? What strategy would you follow to settle the matter with the insurance company? (10 Marks)
a. Children’s higher education : Child plan of a life insurance company or a Mutual Fund SIP along with a Life Insurance term plan (5 Marks)
b. Retirement Planning : Fixed deposits or Mutual Fund SIPs in a diversified equity fund
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