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Saturday, 5 May 2018

NMIMS assignment solutions June 2018: Avail solutions at assignmentssolution@gmail.com


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Business Ethics, Governance & Risk
1. Today’s global economy is a knowledge economy. There is a demand for a new type of multinational, multifaceted globally responsible and aware manager, who is operational across national borders. You are working with a global company in which you spend time in different countries as part of your business responsibilities. What competencies do you think you have and which ones do you need and why to fulfill your role successfully? (10 Marks)
                                        
2. Do you believe that the production of biofuels is a viable solution for addressing both the world’s energy needs and global warming? Why and why not, discuss the ethical pros and cons of your answer. (10 Marks)

3. Three years ago, Dinesh Thakur exposed how India’s then largest drugmaker and his former employer, Ranbaxy Laboratories, failed to conduct proper safety and quality tests on drugs and lied to regulators about its procedures. He made his name, and almost $48 million as a whistleblower award from the United States, when U.S. regulators fined Ranbaxy $500 million for violating federal drug safety laws and making false statements to the Food and Drug Administration (FDA). a. Under what circumstances would you be compelled to blow the whistle as an employee in an organization? (5 Marks) b. If you are the employer, how can you prevent whistle blowing, explain.
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B2B Marketing
1. There is an amusement theme park opened a few years back named as Imagica which is an excellent source of entertainment to its consumers. Prepare a suitable B2B Segmentation, Targeting & Positioning Strategy for Imagica. (10 Marks)

2. You are appointed as a Marketing Manager for a leading brand of Aroma Diffuser & Oil targeted to hospitality industry. The Aroma Oil is manufactured & is sold at various hotels, hospitals & corporates. Prepare a suitable Supply Chain Management to be followed for Aroma Oil. (10 Marks)

3. Tas Ltd is an emerging brand in the business of tiffin services & is serving its clients successfully. It plans to offer its services to corporates for their employees & other events. The idea that Tas Ltd has is of tiffin services to be extended to corporates depending on their preferences. As an expert advice this new start up.
a. Prepare a communication plan for Tas Ltd. focusing on the corporates
b. Recommend a suitable sales promotion tool to be adopted by Tas Ltd
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Services Marketing
1. Prepare an advertising campaign for a newly started chain of restaurant having presence across the country. (10 Marks)

2. A new brand of airline named ALM has recently introduced its airline services in India. The brand has an objective of being the market leader as it has been in other country. India being a new market for them will require a proper blend of marketing mix elements. Suggest marketing mix for ALM in India (10 Marks)

3. A nationalized bank is facing difficult situation with respect to retaining their existing customers as these customers are shifting to private sector bank or foreign bank. Private & foreign banks offer better services & work for longer duration during the day which the nationalized bank lacks. As a consultant
a. Suggest a suitable repositioning strategy for the nationalized bank
b. Explain the element of physical evidence & its importance in nationalized bank
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Strategic Cost Management
1. X Ltd has to replace its machine and the production manager has to decide between Machine A and Machine B. Machine A is having installation cost of 160 and annual electric bill 200. Machine B has installation cost of 760 and annual electric bill of 80. If both have life of 8 years which machine will you recommend if interest rate is 9 % for five years. P/V factor @ 9 % for 8 years is 5.5348 (10 Marks)

2. A company manufacturing two products furnishes the following data for a year.
Product
Annual Output Units
Total machine hours
Total No. of purchase orders
Total No. of setups
A
5,000
20,000
160
20
B
60,000
1,20,000
384
44
The annual Overheads are as under:
Volume related activity cost ( Activity driver-Machine hours )
5,50,000
Setup related cost
8,20,000
Purchase related cost
6,18,000
You are required to calculate cost per unit of each product A & B based on
i. Traditional method of charging overhead and
ii. Activity based costing method (10 Marks)

3. Project X Involves an initial outlay of Rs 32,400.Its working life is 3 years. The cash streams are as follows Year Inflows P .V Factor @ 14% P .V Factor @ 16% 1 16,000 0.877 0.862 2 14,000 0.769 0.743 3 12,000 0.675 0.641
Calculate a. NPV at 14 % & 16%
b. IRR
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Project Management
1. You are in charge of selecting a location for passenger car manufacturing plant. Which location would you recommend? Justify your choice against a set of selection criteria. (10 Marks)

2. You are in charge of estimating cost for setting up a sulfuric acid plant in a town in Sindhudurg district of Maharashtra. Which elements will you consider for estimating cost of the project? Explain each element as it relates to given requirement. Why this cost estimation is needed? (10 Marks)

3. “How could that be possible? It’s simply not possible!” Mr. Pitambar Gadge was really in a state of shock when he was informed that construction of new manufacturing plant would get delayed by six months. “This was two year long project. How could you have schedule variance of almost 25%? And how could you tell me now, when we are just few months away from our project completion deadline? This is simply ridiculous!” Mr. Gadge went on saying.“Sir, we had challenge in hiring skilled labor for this project. It seems Mr. Puri went on hiring skilled labor without proper skill assessments. When Mr. Iyer inspected quality of work, he was not satisfied and strongly recommended us to redo the work to ensure expected quality. This additional work will result into delay of up to six months”, came the response from Mr. Dwivedi, the manager of the project.
a. Which type of risk was overlooked in this case? How would you have assessed its probability and impact as a project manager? Justify your assessment. (5 Marks)
b. Do you agree that this case illustrates triple constraints of the project? Explain. How you would have responded if you have been in place of Mr. Iyer? Explicitly state your assumptions if you are making ones.
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Cost & Management Accounting
1. The CEO of a leading fan manufacturer is concerned about certain teething issues involving sales of ceiling fans. Ceiling fans come in several models, and each model has numerous Stock Keeping Units (SKUs) involving different colours, blade size etc. Tastes and preferences of consumers vary widely across the vast geography of the country. Recently there have been numerous complaints from the divisional sales offices across the country that they have received supplies of fans in colours and blade sizes, which are not popular in their territory. This has led to loss of sales as distributors in their regions would not accept those fans. Sales people have not been able to achieve their quarterly sales targets, leading to de-motivation and attrition. The CEO has approached you to review the Management Accounting process in the company in the light of the above events. Critically analyze the issues at hand, and suggest a suitable roadmap for the company to revamp its Management Accounting process. (10 Marks)

2. Due to economic depression, a company is running its plant currently at 50% of its capacity. The following details are available:
· Cost of Production per unit:
o Direct Materials – Rs.6
o Direct Labour – Rs. 2
o Variable Overhead – Rs. 4
o Fixed Overhead – Rs. 4
· Production per year – 20000 units
· Total Cost of Production – Rs. 320000
· Total Yearly Sales – Rs. 300000
· Loss – Rs. 20000
An exporter offers to buy 5000 units per year at the rate of Rs. 13 per unit. The company is hesitating to accept the offer for the fear of increasing its already incurring operating losses. Advise whether the company should accept or decline the offer. (10 Marks)

3. A) The budgeted working conditions for a factory are as follows: · Normal working week - 45 hours · Number of machines – 30 · On maintenance etc., normal weekly loss of hours - 4 hours per m/c · Estimated annual overhead - Rs.153750 · Estimated direct wages rate - Rs.2.00 per hour · No of weeks worked per year - 50 The company uses Machine Hours as a base for apportioning overhead costs. Estimate the overhead absorption rate per machine hour. (5 Marks)

3. B) For the above company, during a four week period, the actual results are as follows:
· Overhead incurred - Rs.11000
· Wages incurred - Rs. 11200
· Machine hours produced - 4500
Calculate the amount of under or over-absorption of both wages and overheads.
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Integrated Marketing Communications
1. You are the owner of a fashion store. You have planned an end of season sale. How would you use sales promotion tool to make the sale a success? (10 Marks)

2. You are the brand manager of a teen brand. Your company has tied up with an NGO to teach life skills to college students from lower strata to help them succeed in their future careers. How will you leverage this association to build positive equity for your brand?

3. Case Study
Himalaya aims to double Market share in Men’s Face Wash
Source : PTI feed India Today
The overall facewash category is Rs. 1800 Cr. Of which Men’s face wash accounts for 15-20%. Himalaya is the market leader of the overall facewash category with 24% market share. In Men’s category they have a 10% Market share. They are looking at expanding their portfolio by evaluating Hair Gels and Creams for men. The Men’s grooming segment is estimated to be around 5800 Cr. And they are looking at sports as a platform to drive it’s mens segment. The Personal care industry is 69856 Cr. With herbal and ayurvedic being 31% of it. The company has 250 stock keeping units and 200 standalone retail stores and plans to expand it to 300-400 outlets in the next 3 years. The next growth will come from Tier II cities where they are looking at expanding their stores. 50% of current stores are also in tier II cities. Himalaya is looking at doubling their share in 3 years. Men’s grooming segment is growing at 10% due to higher exposure to brands on account of more men travelling abroad and exposure through online presence of leading brands like Gillette, Axe, Nivea, Emami Fair & Handsome.
a. In a competitive market with many serious players, how would you approach IMC to double the market share? (5 Marks)
b. What tactics would you use for the Media mix ttowards doubling market share? What areas would you leverage in the promotional activity?
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Marketing of Financial Services
1. Design a Financial Literacy program for a Mutual Fund (Asset Management Company) of your choice.
2. One week ago you bought an endowment policy from a private Life Insurance company. On receiving the policy copy, you realize that the Life Insurance policy was mis-sold. Would it be possible for you to return the policy? What strategy would you follow to settle the matter with the insurance company? (10 Marks)

3. Ashwin Kothari, aged 35 years, is employed with a MNC. His wife Rimmi, aged 33 years, is also working part - time. The couple has two children - daughter Rima aged 6 years and son Vansh aged 4 years. Ashwin and Rimmi require your help to make a few financial decisions. (Give justification and reasoning for the option you would suggest to your client. You can make any assumptions to further build up your case.) (10 Marks)
a. Children’s higher education : Child plan of a life insurance company or a Mutual Fund SIP along with a Life Insurance term plan (5 Marks)
b. Retirement Planning : Fixed deposits or Mutual Fund SIPs in a diversified equity fund
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Capital Market and Portfolio Management
1. The following data shows the return of ABC Ltd and the market:
Year
Return on ABC(%)
Return on Market (%)
1
40
35
2
35
28
3
32
34
4
28
30
5
25
24
Calculate the beta of ABC Ltd and interpret. (10 Marks)

2. The details of portfolio of Mr.Singh are:
Stock
Expected Return
Standard Deviation
Weight
Wipro
15%
12%
0.4
Infosys
18%
20%
0.6
Covariance of stock Wipro and Infosys is 0.0064.
Calculate return and total risk of the portfolio. (10 Marks)
3. Nisha has just completed her MBA and has joined an investment management firm as an analyst. On the first day of her job, her manager gave her data of two portfolios and asked her to suggest which one is a better portfolio.
Observed Return
Beta
Portfolio Alpha
18%
1.5
Portfolio Beta
15%
0.8
Risk-free rate is 8.5%, Return on the market portfolio is 15%, Standard Deviation
of the market is 8%.
a. Suggest which portfolio has outperformed the market on the basis of Jensen index. (5 Marks)
b. Suggest which portfolio is better on the basis of systematic risk using Treynor ratio.
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Taxation – Direct and Indirect
1. Mr. Fernandez has a portfolio of equity shares worth Rs. 2 crores by current market valuation. He had inherited the shares from his father 10 years ago. He has become extremely concerned about the introduction of 10% LTCG tax on equity shares in this year’s Union Budget. Not sure about the impact of this newly introduced tax, he is contemplating selling of all the shares before 31st March 2018, and escaping the taxation. He has sought your opinion on this. Prepare a detailed report citing the implications of the LTCG tax, and guide Mr. Fernandez in his decision making. (10 Marks)

2. ABC Ltd.’s profit before tax as per P&L account was Rs. 240 crores. The following information was available regarding ABC Ltd on scrutiny:
· During the year, it had paid royalty of Rs. 40 crores to a German company, but TDS was not deposited with the IT department till the time of filing income tax returns.
· For a bill of Rs. 30000, ABC Ltd made cash payment of Rs. 30000 to the vendor on 29th January 2018.
Critically analyze whether the above expenditures will be allowed or disallowed as deductions, with reasons, discussing the applicable sections. What will be the impact of such allowance / disallowance on the computation of Profits and Gains from Business or Profession of ABC Ltd for the AY 2018 – 19? (10 Marks)
3. A) Harish, an Indian citizen, leaves India for the first time on May 22, 2015 for London and returns on April 9, 2017, and stays in the country thereafter.
Determine the residential status of Harish for the assessment year 2018-19? (5 Marks)

3. B) During the assessment year 2018 – 19, Harish (the above mentioned person) had
the following details of income: (5 Marks)
Particulars
Amount (Rs.)
Interest on UK Development Bonds (50% of the interest amount is received in India)
100000
Income from a business in Chennai
2000000
LTCG on sale of shares of an Indian company
200000
Dividend from an Indian Company
500000
Compute the taxable income in the hands of Harish for the AY 2018 – 19.
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business :Ethics, Governance & Risk
Internal Assignment Applicable for June 2018 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.
1. Today’s global economy is a knowledge economy. There is a demand for a new
type of multinational, multifaceted globally responsible and aware manager, who is
operational across national borders. You are working with a global company in
which you spend time in different countries as part of your business
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business :Ethics, Governance & Risk
Internal Assignment Applicable for June 2018 Examination
responsibilities. What competencies do you think you have and which ones do you
need and why to fulfill your role successfully? (10 Marks)
2. Do you believe that the production of biofuels is a viable solution for addressing
both the world’s energy needs and global warming? Why and why not, discuss the
ethical pros and cons of your answer. (10 Marks)
3. Three years ago, Dinesh Thakur exposed how India’s then largest drugmaker and
his former employer, Ranbaxy Laboratories, failed to conduct proper safety and
quality tests on drugs and lied to regulators about its procedures. He made his
name, and almost $48 million as a whistleblower award from the United States,
when U.S. regulators fined Ranbaxy $500 million for violating federal drug safety
laws and making false statements to the Food and Drug Administration (FDA).
a. Under what circumstances would you be compelled to blow the whistle as an
employee in an organization? (5 Marks)
b. If you are the employer, how can you prevent whistle blowing, explain. (5 Marks)
Contact us for the solutions at assignmentssolution@gmail.com

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