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Monday 19 November 2018

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behavior
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Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
1. BMW, the luxury German car maker, stands for performance and luxury. The company
has grown its product line by targeting specific market segments. BMW’s full range of
cars includes 1 series, 3 series, 5 series, 6 series, 7 series, X3 SUV, X5 SUV, X6 SUV,
Z4 and M. The 7 series was targeted to a group of consumers who were traditional and
wealthy. They liked to be showy with flamboyant cars. They didn’t like sporty cars but
preferred comfort and luxury, so BMW added electronic features like window controls,
airflow, night vision, etc. The X5 was created to target a group of customers who
weren’t born in wealthy families but had achieved success recently. They had taken up
activities like biking and golf. These customers needed a bigger car for their active
lifestyles and big families. Discuss on what dimensions (geographic, psychographic,
demographic, behavioral) has BMW segmented and targeted customers for the 7 series
and X5 models. (10 Marks)
2. You are the advertising manager for a health food brand. Develop two different ad
themes to appeal the consumer on two different levels in the Maslow’s hierarchy for
the ad campaign. (10 Marks)
3. Enumerate the decision-making process you would go through in the following 2
purchase scenarios. Classify each of the scenarios into Nominal/Limited/Extended
Decision Making.
a. Buying your first car with the savings you have accumulated over the last year.
(5 Marks)
b. Buying a new pair of running shoes. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
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1. ABC Co. sells 10,000 units at a price of Rs. 10 per unit. ABC’s total fixed cost is
Rs. 20,000, Interest expense 10,000, and variable cost is Rs. 6 per unit. Find ABC’s
degree of operating leverage, degree of financial leverage and find degree of total
leverage.
ABC’s parent company has Rs. 2.5 million is assets that are currently financed by
100% equity. Its EBIT is Rs.600,000 and its tax rate is 30%. If ABC’s parent
changes its capital structure to include 40% debt, what is its ROE before and after
the change? Assume interest rate on debt is 10%. Comment why the ROE increases
after adding debt.
Assuming all other things remain same, how will the ROE change if interest on
debt is suddenly increased to 20% ? Elaborate on the same
(10 Marks)
2. Kuber Company has a target capital structure of 50% debt and 50% equity, with an
after tax cost of debt of 8%. Cost of retained earnings is 14%. Its profit after tax is
Rs, 250,000.
Kuber is considering the following projects to invest in
Project Size of project IRR of project
Project A 100,000 12.0%
Project B 120,000 11.5%
Project C 120,000 11.0%
Project D 120,000 10.5%
Project E 100,000 10.0%
Find the company’s weighted average cost of capital.
If the company accepts all the projects that it could invest in just from its profit after tax
and considering their IRRs, which projects should it take up? Give reason. What will be its
total investment in these projects?
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2018 Examination
NMIMS December 2018 solved assignments: Contact us at assignmentssolution@gmail.com


Taking into account its target capital structure, how much of equity portion should the
company invest in these projects? If the company follows Irrelevance Approach
(Modigliani and Miller) or residual dividend policy, what will be its dividend payout ratio?
(10 Marks)
3. Hi-Tech company’s partial balance sheet for 2 years is given below
Current Assets (Rs. Lakhs)
Year 2017
Year 2018
Raw materials
20
30
Finished goods
15
15
Receivables
10
30
Other current assets
5
7
Current liabilities (Rs. Lakhs)


Creditors
25
35
Other current liabilities
15
20

Due to a new product launch, Hi-Tech’s sales grew at a faster pace in year 2018. HiTech’s working capital bank had been assessing its Maximum Permissible Bank
Finance (MPBF) under Method 1 till 2017, but due to a credit squeeze it suddenly
changed to Method 2 in year 2018.
a) What is the change in net working capital between 2018 and 2017? (5 Marks)
b) What is the change in MPBF limit assigned by the bank from year 2017 to 2018?
With this change in MPBF limit, will the working capital financing from the bank
increase or decrease? (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
NMIMS December 2018 solved assignments: Contact us at assignmentssolution@gmail.com

Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30

Q1. ABC Pharmaceuticals have developed a new composition to fight an epidemic originating in
Alaska. A lot of investment in terms of money, time & manpower has undergone for this
development. What are the various ways through which ABC Pharmaceuticals can protect itself
so that no other company can copy their product composition? (10 Marks)
Q2. XYZ is a well-known cosmetic brand in India. With the rapid industrialization, the company
wants to expand its business abroad. As a Strategic manager prepare a report for the board of
members citing the various reasons for which the company should enter into an international
market. (10 Marks)
Q3. XYZ footwear is a leading Footwear company in India. They want to expand their
operations into international market. You have being hired as a consultant to XYZ to draft their
strategy for entering into international market.
A) What are the different strategies you will discuss in front of the board? (5 Marks)
B) Also share the various choices for XYZ footwear to enter an international market (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Operations Management
NMIMS December 2018 solved assignments: Contact us at assignmentssolution@gmail.com

Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
1. What is the need of Total productive maintenance (TPM) in a manufacturing
company? Select any manufacturing company of your choice, and do a detailed study
of its TPM process. (10 Marks)

2. Michael Porter in 1985 in his book, "Competitive Advantage: Creating and
Sustaining Superior Performance" proposed three generic strategies of cost
leadership, differentiation, and focus. Select any Indian company and explain how it
has implemented the Porter’s generic strategies. (10 Marks)

3. Activity-based costing (ABC) has helped many companies for decades gain a true
understanding of their costs to produce and distribute products to customers. ABC
provides a precise, accurate view of costs at very granular levels—namely, at the
individual product, service and customer level. Successes during the 1980s in
applying ABC methods to manufacturing prompted an eventual expansion of this
methodology to other key components of the supply chain (e.g., distribution).
Manufacturers such as Proctor & Gamble and Warner-Lambert began using ABC
models to determine their overall costs to serve individual customers (e.g., Walmart),
and to evaluate the costs of offering different individual services to customers (e.g.,
services such as vendor-managed inventory and advanced shipment notices, or
ASNs). (Source: Miller, B. T. The ABCs of Activity-Based Costing for Logistics.)
a. What is ABC and how is it different from the traditional costing methods?
(5 Marks)
b. Using suitable examples, explain the important factors for selecting the cost
drivers in ABC. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Theory, Structure and Design
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Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30

1. Pyramid cements is a Cement manufacturing firm with a Pan India presence. Started
by two friends in 1974, this company has a market share of around 12 % today and aspires
to be one of the top 6 cement manufacturing and distribution company of India. The
management has been advised that the company needs to move away from the family run
nature to a greater level of professionalism. The promoters have planned to adopt fully
automated systems for business operations, propose change in performance management
systems and are looking at hiring fresh talent from outside. These changes have created
disharmony in the existing set of employees. What kind of resistance is the management
likely to face? What are the various reasons for individual employees that will lead to
resistance in this case? What will be the outcome of such resistance? (10 Marks)
2. Organizations such as HUL, SAP, Microsoft and many more are committed towards
encouraging diversity in the workforce. What would be some of the factors that they
would consider while promoting diversity? Would you recommend that organizations
should invest in creating diverse workforce? What are the benefits associated with this
decision? Would companies face certain challenges while promoting diversity?
(10 Marks)
3. As a consultant, you are approached by an upcoming e-tailer who is into online sale of
women apparel. They want your advice on creating an effective organizational structure.
A) Explain any 4 main principles that you will follow while giving your suggestions?
(5 Marks)
B) How does departmentalization and span of management affect Organizational
Structure? (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
NMIMS December 2018 solved assignments: Contact us at assignmentssolution@gmail.com


Question 1
Miss Nihali recently joined Accenture as Head IT. Her CTC amounts to 24 lacs. There is
formal procedure which every company’s accounts department follows while processing
the salaries payment to the employees for any financial year. You being the accounts
manager of the company,a discuss on the points to be taken care of while charging tax
under the head income from salary for the employees. (10 Marks)

Question 2
Mr. Abhishek recently passed the MBBS exams and started practicing as a doctor. On the
occasion of his birthday, he received a cash gift worth 51000 from one of his father’s
friend. Further, one of his patients also gifted him a plot of land, as an appreciation for his
personal qualities and dedication towards his work. Discuss with suitable reasons, whether
the receipts are taxable or not and if yes, then the head of income under which the receipts
are taxable. (10 Marks)

Question 3
Mr. Arman has a gross total income of Rs 1350000 for the Assessment year 2018-19. He
made following payments during the year
PPF amount paid (Sum insured on account
of LIC is Rs150000.)
75000
LIC premium paid
30000
Medical insurance premium for self and
wife
10000
Repayment of housing loan to Bank Of
Baroda
125000
Medical premium paid for his mother (aged
85 years)
25000

a. Compute the eligible amount of deduction under Chapter VI-A for the
Assessment Year 2018-19 (5 Marks)

b. What if, in addition to this he also contributed in certain work of literacy and
earned a royalty income amounting Rs15 lacs, as a lump sum consideration
by authoring certain books. Compute the additional eligible amount of
deduction explaining the relevant provision. (5 Marks)
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