Experiential
marketing allows customers to engage and interact with brands, products, and
services in sensory ways that provide the icing on the cake of providing
information. Personal experiences help people connect to a brand and make
intelligent and informed purchasing decisions. The term "Experiential
Marketing" refers to actual customer experiences with the
brand/product/service that drive sales and increase brand image and awareness.
It's the difference between telling people about features of a product or
service and letting them experience the benefits for themselves. When done
right, it's the most powerful tool out there to win brand loyalty.
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