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SEMESTER 2
Strategic Management
Q.1) Carrefour is a French Retail Giant wanting to enter into India s multi-brand retail industry. Perform a PESTLE analysis for Carrefour s entry strategy into India.
Q.2) Hindustan Motors has ceased to produce Ambassador car since 2014. Assuming you to be the new CEO of this company, suggest ways & means of resurrecting the brand Ambassador by building a Competitive Advantage. (10 Marks)
Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.
A) Perform Porter s 5 forces analysis. (5 Marks)
B) Based on Porter s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind entry or non-entry into the Indian market.
Strategic Management
Q.1) Carrefour is a French Retail Giant wanting to enter into India s multi-brand retail industry. Perform a PESTLE analysis for Carrefour s entry strategy into India.
Q.2) Hindustan Motors has ceased to produce Ambassador car since 2014. Assuming you to be the new CEO of this company, suggest ways & means of resurrecting the brand Ambassador by building a Competitive Advantage. (10 Marks)
Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.
A) Perform Porter s 5 forces analysis. (5 Marks)
B) Based on Porter s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind entry or non-entry into the Indian market.
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