Services Marketing: NMIMS June 2018 Assignments: Contact us for solutions at assignmentssolution@gmail.com

Unique NMIMS June 2018 assignments : We provide at nominal rates: Contact us at assignmentssolution@gmail.com

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Services Marketing

Internal Assignment Applicable for June

2018 Examination

Assignment Marks: 30

Instructions:

 All Questions carry equal marks.

 All Questions are compulsory

 All answers to be explained in not more

than 1000 words for question 1 and 2 and

for

question 3 in not more than 500 words for

each subsection. Use relevant examples,

illustrations as far as possible.

 All answers to be written individually.

Discussion and group work is not

advisable.

 Students are free to refer to any

books/reference material/website/internet

for

attempting their assignments, but are not

allowed to copy the matter as it is from

the

source of reference.

 Students should write the assignment in

their own words. Copying of assignments

from

other students is not allowed.

 Students should follow the following

parameter for answering the assignment

questions.

1. Prepare an advertising campaign for a

newly started chain of restaurant having

presence across the country. (10 Marks)

For Theoretical Answer

Assessment Parameter Weightage

Introduction 20%

Concepts and Application

related to the question

60%

Conclusion 20%

For Numerical Answer

Assessment Parameter Weightage

Understanding and usage

of the formula

20%

Procedure / Steps 50%

Correct Answer &

Interpretation

30%NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Services Marketing

Internal Assignment Applicable for June

2018 Examination

2. A new brand of airline named ALM has

recently introduced its airline services

in

India. The brand has an objective of

being the market leader as it has been in

other

country. India being a new market for

them will require a proper blend of

marketing mix elements. Suggest marketing

mix for ALM in India (10 Marks)

3. A nationalized bank is facing

difficult situation with respect to

retaining their

existing customers as these customers are

shifting to private sector bank or

foreign

bank. Private & foreign banks offer

better services & work for longer

duration

during the day which the nationalized

bank lacks. As a consultant

a. Suggest a suitable repositioning

strategy for the nationalized bank

(5 Marks)

b. Explain the element of physical

evidence & its importance in nationalized

bank (5 Marks)

****************