DSCM01
LOGISTICS & SUPPLY CHAIN MANAGEMENT
Assignment – I
Assignment Code: 2017DSM01B1 Last Date of Submission: 15th November 2017
Maximum Marks: 100
Section-A
Each question carries 25 Marks.
1. Define Logistic & Supply Chain Management in detail and strategic activities also of Logistic & Supply Chain Management.
2. Explain the role of logistics in customer service strategy.
Section-B (50 Marks)
Case Study
Madhura Cosmetics Ltd. A leading manufacturer of Face Creams, Fairness Creams, Shampoos, Toilet Soaps, etc., located at Mumbai has an annual turnover of Rs. 5 Crores. Presently the company is concentrating its marketing activities in the state of Maharashtra. The company has recently added extra manufacturing capacity and it proposes to triple its production. In order to meet enhanced sales to a tune of 15 Crores, the Company proposes to have a wider market network. In order to penetrate into new markets the chief executive of the company Dr. Rai asked his Distribution Manager, Marketing Manager, Sales Manager and Product Manager, each one of them to give a write up how they propose to enter into the new markets by selecting appropriate distribution channels. The four managers after detailed study have suggested four different channels of distribution as detailed below.
These are:
(a) Exclusive distribution suggested by Marketing Manager
(b) General distribution suggested by Distribution Manager
(c) Bulk Indenter e.g. canteen, stores, factories, supermarkets, clubs etc., by Product Manager.
(d) Appointment of carrying and forwarding agent suggested by sales manager. Dr. Rai, the Chief Executive, is in a dilemma to choose the best alternative among the above suggested channels of distribution.
Case Question:
Discuss the pros and cons of each suggestion and recommend a channel or combination of channels you feel is most appropriate and justify your choice.
DSCM01
LOGISTICS & SUPPLY CHAIN MANAGEMENT
Assignment – II
Assignment Code: 2017DSM01B2 Last Date of Submission: 15th November 2017
Maximum Marks: 100
Section-A
Each question carries 25 Marks.
1. What is the mission of Logistics? With help of relevant examples explain integrated logistics.
2. Define SCM integration and discuss the four stages of Steven's model of supply chain integration. Also, describe the strategies involved in SCM integration.
Section-B (50 Marks)
Case Study
Case Questions:
Why the technology based strategies used in supply chain management? Describe why the high-tech industry has been the leader in adopting supply chain IT systems. Take a hypothetical organization how it is gain an advantage with the help of IT.
LOGISTICS & SUPPLY CHAIN MANAGEMENT
Assignment – I
Assignment Code: 2017DSM01B1 Last Date of Submission: 15th November 2017
Maximum Marks: 100
Section-A
Each question carries 25 Marks.
1. Define Logistic & Supply Chain Management in detail and strategic activities also of Logistic & Supply Chain Management.
2. Explain the role of logistics in customer service strategy.
Section-B (50 Marks)
Case Study
Madhura Cosmetics Ltd. A leading manufacturer of Face Creams, Fairness Creams, Shampoos, Toilet Soaps, etc., located at Mumbai has an annual turnover of Rs. 5 Crores. Presently the company is concentrating its marketing activities in the state of Maharashtra. The company has recently added extra manufacturing capacity and it proposes to triple its production. In order to meet enhanced sales to a tune of 15 Crores, the Company proposes to have a wider market network. In order to penetrate into new markets the chief executive of the company Dr. Rai asked his Distribution Manager, Marketing Manager, Sales Manager and Product Manager, each one of them to give a write up how they propose to enter into the new markets by selecting appropriate distribution channels. The four managers after detailed study have suggested four different channels of distribution as detailed below.
These are:
(a) Exclusive distribution suggested by Marketing Manager
(b) General distribution suggested by Distribution Manager
(c) Bulk Indenter e.g. canteen, stores, factories, supermarkets, clubs etc., by Product Manager.
(d) Appointment of carrying and forwarding agent suggested by sales manager. Dr. Rai, the Chief Executive, is in a dilemma to choose the best alternative among the above suggested channels of distribution.
Case Question:
Discuss the pros and cons of each suggestion and recommend a channel or combination of channels you feel is most appropriate and justify your choice.
DSCM01
LOGISTICS & SUPPLY CHAIN MANAGEMENT
Assignment – II
Assignment Code: 2017DSM01B2 Last Date of Submission: 15th November 2017
Maximum Marks: 100
Section-A
Each question carries 25 Marks.
1. What is the mission of Logistics? With help of relevant examples explain integrated logistics.
2. Define SCM integration and discuss the four stages of Steven's model of supply chain integration. Also, describe the strategies involved in SCM integration.
Section-B (50 Marks)
Case Study
Case Questions:
Why the technology based strategies used in supply chain management? Describe why the high-tech industry has been the leader in adopting supply chain IT systems. Take a hypothetical organization how it is gain an advantage with the help of IT.
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