ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 SWOT analyse the hospital you are in and evaluate the same in the light of
hospital service offered, from the customer’s point of view and write a report.
Explanation of SWOT analysis
Report
2
8
10
2 Explain the types of public relations research.
Mentioning the types
Explanation
2
8
10
3 Define e-marketing. Explain the various components of an e-marketing activity
plan.
Definition
Explanation
2
8
10
4 Discuss the current scenario of medical tourism in India.
Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Describe the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Discuss brand building on the internet.
Definition of brand
Purpose
Explanation of various components of brand
building
1
2
7
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 SWOT analyse the hospital you are in and evaluate the same in the light of
hospital service offered, from the customer’s point of view and write a report.
Explanation of SWOT analysis
Report
2
8
10
2 Explain the types of public relations research.
Mentioning the types
Explanation
2
8
10
3 Define e-marketing. Explain the various components of an e-marketing activity
plan.
Definition
Explanation
2
8
10
4 Discuss the current scenario of medical tourism in India.
Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Describe the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Discuss brand building on the internet.
Definition of brand
Purpose
Explanation of various components of brand
building
1
2
7
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0058 – Legal Aspects in Healthcare Administration
BOOK ID B1322
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Define negligence. Explain civil, criminal and contributory negligence in detail.
A Definition
Explanation of civil, criminal and contributory
negligence
1
9 10
2 Discuss Prenatal Diagnostic Technique Act of 1994 in detail.
A Discussing all the components of Prenatal
Diagnostic Technique Act
10 10
3 Discuss the important aspects of Consumer Protection Act.
A Explaining the important aspects of Consumer
Protection Act
10
10
4 Explain the code of practice and legal aspects of assisted reproductive
techniques.
A Code of practice
Legal aspects
5
5
10
5 Explain the regulatory requirements in setting up and running a blood bank.
A Explanation of the important regulatory
requirements in setting up and running a blood
bank.
10 10
6 Define euthanasia. Explain euthanasia in Indian scenario.
A Definition
Euthanasia in Indian scenario
1
9
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0059 – Quality Management in Healthcare Services
BOOK ID B1323
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the history and scope of quality in healthcare.
A History
Scope
5
5
10
2 Explain the application of quality concepts in healthcare organisations.
A Explaining the application of quality concepts in
healthcare organisations
10
10
3 Discuss quality management in health care.
A Dimensions of quality management
Principles of quality
Objectives of quality and quality policy
Requirements of quality patient care
3
2
3
2
10
4 Explain the seven quality tools. Add a note on advantages and disadvantages of
quality control.
A Explanation of seven quality tools
Advantages and disadvantages of quality
control
7
3 10
5 Discuss quality assurance in healthcare services.
A Strategy of quality assurance
Implementation of quality assurance
programmes
Advantages and disadvantages of quality
assurance
2
4
4
10
6 Explain the importance of teams in healthcare.
A Explanation of importance of teams in
healthcare
10
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
DRIVE SUMMER 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 SWOT analyse the hospital you are in and evaluate the same in the light of
hospital service offered, from the customer’s point of view and write a report.
Explanation of SWOT analysis
Report
2
8
10
2 Explain the types of public relations research.
Mentioning the types
Explanation
2
8
10
3 Define e-marketing. Explain the various components of an e-marketing activity
plan.
Definition
Explanation
2
8
10
4 Discuss the current scenario of medical tourism in India.
Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Describe the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Discuss brand building on the internet.
Definition of brand
Purpose
Explanation of various components of brand
building
1
2
7
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 SWOT analyse the hospital you are in and evaluate the same in the light of
hospital service offered, from the customer’s point of view and write a report.
Explanation of SWOT analysis
Report
2
8
10
2 Explain the types of public relations research.
Mentioning the types
Explanation
2
8
10
3 Define e-marketing. Explain the various components of an e-marketing activity
plan.
Definition
Explanation
2
8
10
4 Discuss the current scenario of medical tourism in India.
Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Describe the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Discuss brand building on the internet.
Definition of brand
Purpose
Explanation of various components of brand
building
1
2
7
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0058 – Legal Aspects in Healthcare Administration
BOOK ID B1322
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Define negligence. Explain civil, criminal and contributory negligence in detail.
A Definition
Explanation of civil, criminal and contributory
negligence
1
9 10
2 Discuss Prenatal Diagnostic Technique Act of 1994 in detail.
A Discussing all the components of Prenatal
Diagnostic Technique Act
10 10
3 Discuss the important aspects of Consumer Protection Act.
A Explaining the important aspects of Consumer
Protection Act
10
10
4 Explain the code of practice and legal aspects of assisted reproductive
techniques.
A Code of practice
Legal aspects
5
5
10
5 Explain the regulatory requirements in setting up and running a blood bank.
A Explanation of the important regulatory
requirements in setting up and running a blood
bank.
10 10
6 Define euthanasia. Explain euthanasia in Indian scenario.
A Definition
Euthanasia in Indian scenario
1
9
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0059 – Quality Management in Healthcare Services
BOOK ID B1323
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the history and scope of quality in healthcare.
A History
Scope
5
5
10
2 Explain the application of quality concepts in healthcare organisations.
A Explaining the application of quality concepts in
healthcare organisations
10
10
3 Discuss quality management in health care.
A Dimensions of quality management
Principles of quality
Objectives of quality and quality policy
Requirements of quality patient care
3
2
3
2
10
4 Explain the seven quality tools. Add a note on advantages and disadvantages of
quality control.
A Explanation of seven quality tools
Advantages and disadvantages of quality
control
7
3 10
5 Discuss quality assurance in healthcare services.
A Strategy of quality assurance
Implementation of quality assurance
programmes
Advantages and disadvantages of quality
assurance
2
4
4
10
6 Explain the importance of teams in healthcare.
A Explanation of importance of teams in
healthcare
10
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
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