ASSIGNMENT QUESTION PAPER
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE &
NAME
MK0015
Services Marketing and Customer Relationship Management
BK ID B 1808
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Define Customer Relationship Management (CRM). Explain the basic
requirements for CRM implementation process.
Definition of CRM 2
Basic requirements for CRM implementation 8 10
2
What do you mean by Service quality? Briefly describe the steps involved in Gap
analysis.
Explanation of Service quality 3
Steps involved in Gap analysis. 7 10
3
What do you mean by Service marketing? Describe the services marketing
triangle in detail with figure.
Definition of Service marketing 2
services marketing triangle 8 10
4
What do you mean by Customer acquisition in service marketing? What are all
the essential requisites for an Organisation to be effective in its acquisition
efforts?
Definition of Customer acquisition 2
Essential requisites 8 10
5
Write a short notes on:
A. Branding of services
B. Differentiate between branding services and branding products.
A. Branding of services 5
B. Differentiate between branding
services and branding products.
5 10
6
Write a short notes on :
A. Self-service Technologies with examples
C. Customer Interaction Management(CIM)
A. Self-service Technologies with
examples
5
B. Customer Interaction
Management(CIM)
5 10
ASSIGNMENT QUESTION PAPER
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0016 - Advertising Management and Sales Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1
Define Sales promotion. Explain the tools and techniques of consumer sales promotion.
Definition of Sales promotion 2
Tools and techniques 8 10
2
Write a short notes on:
A. Gesalt Psychology
B. Attitude change
A. Gesalt Psychology 5
B. Attitude change 5 10
3
Advertising is a paid form of communication. It has gained its significance since it attempts
to build a positive attitude towards a product. Explain the characteristics and objectives of
advertising.
Definition of advertising 2
Characteristics 4
objectives 4 10
4
What is “above the line” and “below the line” activities with respect to marketing
communications? Explain the concept in detail.
Define media 2
Explanation of the concepts 8 10
5
Explain Advertising standards council of India (ASCI) and also discuss the Forms of ethical
violations in Advertising.
Explanation of ASCI 2
Forms of ethical violations 8 10
6
What do you understand by ‘Advertising’? Describe any five factors that affect
marketing and advertising.
Definition of Advertising 2
Factors 8 10
ASSIGNMENT QUESTION PAPER
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0017- E-MARKETING
BK ID B 1810
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Define E-Customers with some examples. Also explain the Online buying process.
Definition of E-customers with examples 3
Online Buying process 7 10
2
An electronic marketplace (e-marketplace) refers to a website created for common interest.
It integrates the online and physical component of a company. Discuss the five kinds of
partners in an e-marketplace.
Explanation of e-marketplace 3
Five kinds of partners in an e-marketplace 7 10
3
Discuss about web analytics. List and explain the visitor statistics can be gained by using
metrics.
Definition of Web analytics 3
Visitor statistics by metrics 7 10
4
Write a short notes on :
A. Any five points on e-marketing as competitive advantage.
B. Virtuous cycle of e-marketing
Five points on e-marketing 5
Explanation of e-marketing as virtuous cycle 5 10
5
Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation,
privacy,customer service, community, site, security, and sales promotion). These functions
form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic
representation.
Explanation of 2P+2C+3S formula in detail 8
Diagram 2 10
6
Discuss the selling methods and sales promotion of E-marketing.
Explanation of Selling methods 5
Explanation of sales promotion of e-marketing 5 10
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE &
NAME
MK0018– International Marketing
BK ID B 1811
CREDIT & MARKS 4 CREDITS, 60 MARKS
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1
The orientation of a company’s top management, its beliefs and assumptions
significantly impact its approach to international marketing. Discuss the concept of
EPRG framework.
Management orientations
Effect on international marketing
6
4
10
2 Explain the role of political environment scanning in international marketing. What is
political risk?
Political environment
Political risk
7
3
10
3 How are the international markets segmented on the basis of development?
4 categories 2.5*4 10
4 Differentiate between national and international products, global and standardised
products with examples.
Difference
Examples
7
3
10
5 Write short notes on:
a) Containerization
b) 4 PL operators
a) Role and benefits of containerization
b) meaning and role of 4PL operators
5
5
10
6
Choose a product and explain how you will prepare seven steps in a global e-marketing
plan?
Choosing the product
Global e marketing plan
2
8
10
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE &
NAME
MK0015
Services Marketing and Customer Relationship Management
BK ID B 1808
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Define Customer Relationship Management (CRM). Explain the basic
requirements for CRM implementation process.
Definition of CRM 2
Basic requirements for CRM implementation 8 10
2
What do you mean by Service quality? Briefly describe the steps involved in Gap
analysis.
Explanation of Service quality 3
Steps involved in Gap analysis. 7 10
3
What do you mean by Service marketing? Describe the services marketing
triangle in detail with figure.
Definition of Service marketing 2
services marketing triangle 8 10
4
What do you mean by Customer acquisition in service marketing? What are all
the essential requisites for an Organisation to be effective in its acquisition
efforts?
Definition of Customer acquisition 2
Essential requisites 8 10
5
Write a short notes on:
A. Branding of services
B. Differentiate between branding services and branding products.
A. Branding of services 5
B. Differentiate between branding
services and branding products.
5 10
6
Write a short notes on :
A. Self-service Technologies with examples
C. Customer Interaction Management(CIM)
A. Self-service Technologies with
examples
5
B. Customer Interaction
Management(CIM)
5 10
ASSIGNMENT QUESTION PAPER
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0016 - Advertising Management and Sales Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1
Define Sales promotion. Explain the tools and techniques of consumer sales promotion.
Definition of Sales promotion 2
Tools and techniques 8 10
2
Write a short notes on:
A. Gesalt Psychology
B. Attitude change
A. Gesalt Psychology 5
B. Attitude change 5 10
3
Advertising is a paid form of communication. It has gained its significance since it attempts
to build a positive attitude towards a product. Explain the characteristics and objectives of
advertising.
Definition of advertising 2
Characteristics 4
objectives 4 10
4
What is “above the line” and “below the line” activities with respect to marketing
communications? Explain the concept in detail.
Define media 2
Explanation of the concepts 8 10
5
Explain Advertising standards council of India (ASCI) and also discuss the Forms of ethical
violations in Advertising.
Explanation of ASCI 2
Forms of ethical violations 8 10
6
What do you understand by ‘Advertising’? Describe any five factors that affect
marketing and advertising.
Definition of Advertising 2
Factors 8 10
ASSIGNMENT QUESTION PAPER
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE & NAME MK0017- E-MARKETING
BK ID B 1810
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Define E-Customers with some examples. Also explain the Online buying process.
Definition of E-customers with examples 3
Online Buying process 7 10
2
An electronic marketplace (e-marketplace) refers to a website created for common interest.
It integrates the online and physical component of a company. Discuss the five kinds of
partners in an e-marketplace.
Explanation of e-marketplace 3
Five kinds of partners in an e-marketplace 7 10
3
Discuss about web analytics. List and explain the visitor statistics can be gained by using
metrics.
Definition of Web analytics 3
Visitor statistics by metrics 7 10
4
Write a short notes on :
A. Any five points on e-marketing as competitive advantage.
B. Virtuous cycle of e-marketing
Five points on e-marketing 5
Explanation of e-marketing as virtuous cycle 5 10
5
Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation,
privacy,customer service, community, site, security, and sales promotion). These functions
form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic
representation.
Explanation of 2P+2C+3S formula in detail 8
Diagram 2 10
6
Discuss the selling methods and sales promotion of E-marketing.
Explanation of Selling methods 5
Explanation of sales promotion of e-marketing 5 10
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDMMN (SEM 2)
SUBJECT CODE &
NAME
MK0018– International Marketing
BK ID B 1811
CREDIT & MARKS 4 CREDITS, 60 MARKS
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1
The orientation of a company’s top management, its beliefs and assumptions
significantly impact its approach to international marketing. Discuss the concept of
EPRG framework.
Management orientations
Effect on international marketing
6
4
10
2 Explain the role of political environment scanning in international marketing. What is
political risk?
Political environment
Political risk
7
3
10
3 How are the international markets segmented on the basis of development?
4 categories 2.5*4 10
4 Differentiate between national and international products, global and standardised
products with examples.
Difference
Examples
7
3
10
5 Write short notes on:
a) Containerization
b) 4 PL operators
a) Role and benefits of containerization
b) meaning and role of 4PL operators
5
5
10
6
Choose a product and explain how you will prepare seven steps in a global e-marketing
plan?
Choosing the product
Global e marketing plan
2
8
10
No comments:
Post a Comment