ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the factors that attract corporates to healthcare. Add a note on future
outlook of healthcare sector.
A Factors that attract corporates to healthcare
Future outlook of healthcare sector
6
4
10
2 Describe SWOT analysis with examples.
A Explanation
Examples
6
4
10
3 Explain the E-Marketing strategies for healthcare services.
A Explaining the E-Marketing strategies for
healthcare services
10
10
4 Explain the current scenario of medical tourism in India.
A Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Discuss the future of healthcare marketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Explain the standard metrics to evaluate public relations in healthcare.
A Key factors of PR measurement and evaluation
Explanation of various PR evaluation
components
3
7 10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0057 – Management of Healthcare Human Resources
BOOK ID B1321
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Explain the strategic role of HRM in healthcare.
A Explaining the strategic role of HRM in
healthcare 10 10
2 Explain the evolution and broad perspectives of HRM in healthcare in India.
A Evolution of HRM in India
Broad perspectives of HRM
6
4 10
3 Discuss management development in healthcare organisations.
A Explanation of various concepts of
management development in healthcare
organisations
10
10
4 Define performance appraisal. Explain the components of performance appraisal.
A Definition of performance appraisal
Listing the components of performance
appraisal
Explanation of the components of performance
appraisal
1
2
7 10
5 Describe HR audit process.
A Mentioning the phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit
process
Explanation of the components
1
4
1
4
10
6 Discuss the importance of team work in healthcare services.
A Essentials of team work
Strategies for effective team building and trust
Mc Grehor’s approach to team building
2
4
4
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0058 – Legal Aspects in Healthcare Administration
BOOK ID B1322
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Define medical ethics. List the principles of medical ethics and outline the
important guidelines and documents in medical ethics.
A Definition
Listing the principles
Important guidelines and documents in medical
ethics
1
2
7
10
2 Discuss accountability in healthcare. Add a note on vicarious liability.
A Accountability in healthcare
Vicarious liability
6
4
10
3 Discuss the important aspects of Consumer Protection Act.
A Explaining the important aspects of Consumer
Protection Act
10
10
4 Define abortion. Explain medical termination of pregnancy act in detail.
A Definition of abortion
Explanation of MTP act
1
9
10
5 Explain the regulatory requirements in setting up and running a blood bank.
A Explanation of the important regulatory
requirements in setting up and running a blood
bank.
10 10
6 Define and classify euthanasia. Add a note on living wills.
A Definition
Classification
Living wills
1
2
7
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0059 – Quality Management in Healthcare Services
BOOK ID B1323
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the dimensions of quality management in healthcare.
A Discussing all the dimensions of quality
management in healthcare
10
10
2 Explain the tools used for quality improvement in healthcare services.
A Explaining the various tools used for quality
improvement in healthcare services
10
10
3 Describe the various phases in implementation of Six Sigma.
A Describing various phases in implementation of
Six Sigma
10
10
4 Discuss the steps followed in implementation of QMS in healthcare organization.
A Explanation of steps followed in implementation
of QMS in healthcare organization
10
10
5 Define total quality management. Explain the importance of TQM in healthcare.
A Definition of total quality management
Explanation of importance of TQM in
healthcare
2
8 10
6 Explain team processes in healthcare.
A Definition of team processes in healthcare
Explanation of various factors of team process
Explanation of team process techniques
1
4
5
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
DRIVE SPRING 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the factors that attract corporates to healthcare. Add a note on future
outlook of healthcare sector.
A Factors that attract corporates to healthcare
Future outlook of healthcare sector
6
4
10
2 Describe SWOT analysis with examples.
A Explanation
Examples
6
4
10
3 Explain the E-Marketing strategies for healthcare services.
A Explaining the E-Marketing strategies for
healthcare services
10
10
4 Explain the current scenario of medical tourism in India.
A Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Discuss the future of healthcare marketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Explain the standard metrics to evaluate public relations in healthcare.
A Key factors of PR measurement and evaluation
Explanation of various PR evaluation
components
3
7 10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0057 – Management of Healthcare Human Resources
BOOK ID B1321
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Explain the strategic role of HRM in healthcare.
A Explaining the strategic role of HRM in
healthcare 10 10
2 Explain the evolution and broad perspectives of HRM in healthcare in India.
A Evolution of HRM in India
Broad perspectives of HRM
6
4 10
3 Discuss management development in healthcare organisations.
A Explanation of various concepts of
management development in healthcare
organisations
10
10
4 Define performance appraisal. Explain the components of performance appraisal.
A Definition of performance appraisal
Listing the components of performance
appraisal
Explanation of the components of performance
appraisal
1
2
7 10
5 Describe HR audit process.
A Mentioning the phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit
process
Explanation of the components
1
4
1
4
10
6 Discuss the importance of team work in healthcare services.
A Essentials of team work
Strategies for effective team building and trust
Mc Grehor’s approach to team building
2
4
4
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0058 – Legal Aspects in Healthcare Administration
BOOK ID B1322
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Define medical ethics. List the principles of medical ethics and outline the
important guidelines and documents in medical ethics.
A Definition
Listing the principles
Important guidelines and documents in medical
ethics
1
2
7
10
2 Discuss accountability in healthcare. Add a note on vicarious liability.
A Accountability in healthcare
Vicarious liability
6
4
10
3 Discuss the important aspects of Consumer Protection Act.
A Explaining the important aspects of Consumer
Protection Act
10
10
4 Define abortion. Explain medical termination of pregnancy act in detail.
A Definition of abortion
Explanation of MTP act
1
9
10
5 Explain the regulatory requirements in setting up and running a blood bank.
A Explanation of the important regulatory
requirements in setting up and running a blood
bank.
10 10
6 Define and classify euthanasia. Add a note on living wills.
A Definition
Classification
Living wills
1
2
7
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0059 – Quality Management in Healthcare Services
BOOK ID B1323
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the dimensions of quality management in healthcare.
A Discussing all the dimensions of quality
management in healthcare
10
10
2 Explain the tools used for quality improvement in healthcare services.
A Explaining the various tools used for quality
improvement in healthcare services
10
10
3 Describe the various phases in implementation of Six Sigma.
A Describing various phases in implementation of
Six Sigma
10
10
4 Discuss the steps followed in implementation of QMS in healthcare organization.
A Explanation of steps followed in implementation
of QMS in healthcare organization
10
10
5 Define total quality management. Explain the importance of TQM in healthcare.
A Definition of total quality management
Explanation of importance of TQM in
healthcare
2
8 10
6 Explain team processes in healthcare.
A Definition of team processes in healthcare
Explanation of various factors of team process
Explanation of team process techniques
1
4
5
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
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