ASSIGNMENT QUESTION PAPER
DRIVE SPRING 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management
BK ID B1721
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1
Designing the marketing channel involves the decisions pertaining to the size of the
channel, its coverage and number of levels. These decisions are significant since it
ensures the availability of goods and services to customers at locations suitable for
procurement. Discuss the factors like channel structure, breadth and costs involved
which principally determines the Channel design.
Definition of marketing channel 2
Channel structure 2
Channel breadth or intensity 3
Costs involved 3 10
2
Explain the various steps involved in the personal selling process.
Definition of personal selling process 2
Steps involved 8 10
3
An organization needs to be extremely cautious in making investments in various
types of inventories. The extent of control required to be maintained on all items is not the
same. Explain some important tools of Inventory management like ABC analysis, Just-InTime & Economic order quantity model.
Definition of Inventory and Inventory
Management
3
ABC analysis, Just-In-Time &Economic Order
Quantity Model
7 10
4
Explain the SCOR model with a diagrammatic representation.
SCOR model 5
Focusing Aspects with diagram 5 10
5
When one member of distribution channel tries to maximize its profits at the
expense of rest of the members, it will create conflicts, resulting in the decline of
profits. To avoid these conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods
and services are usually distributed to customers.
Definition of VMS 2
Three types of VMS 8 10
6
Describe the supply chain Benchmarking Procedure.
Definition of Benchmarking. 2
Procedure for supply chain benchmarking 8 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0011- CONSUMER BEHAVIOUR
BK ID B1722
CREDIT & MARKS 4 CREDITS & 60 MARKS
Q.No Questions Total
Marks
1 Is it important to consider the behavior of consumers while deciding on the marketing
mix of the company? Why? Explain with suitable examples.
Explanation
Examples
7
3
10
2 What are the popular positioning approaches that companies use? Give examples.
Explanation
Examples
7
3
10
3 Explain brand image and the dimensions of brand personality
Explanation of brand image
Dimensions of brand personality
3
7
10
4 Select a restaurant which you have visited recently. Analyze the atmosphere and
physical environment of this service set up. What image according to you does the
restaurant’s environment convey? What changes would you suggest to make the
environment more appealing to customers?
Explanation on restaurant’s image
Explanation on changes suggested by you
5
5
10
5 Discuss the application of multi-attribute model in changing consumer attitudes.
Explanation 10 10
6 Write short notes on:
(i) Optimal Stimulation Level(OSL)
(ii) Dogmatism
10 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT QUESTION PAPER
DRIVE SPRING 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0012- Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the concept of retail layout and explain the types of retail layouts.
Definition of retail Layout 2
Types of retail layout 8 10
2
Describe the Retail Buying Process in brief.
Definition of retailing 2 10
Explanation of retail buying process 8
3
Definition of private branding. Also discuss the advantages and disadvantages of private
label from a retailer’s perspective.
Definition 2
Advantages of private label 5
Disadvantages of private label 3 10
4
What is E-tailing? Describe the advantages and disadvantages of E-tailing.
Definition of E-tailing 2
Advantages and Disadvantages of E-tailing 8 10
5
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
Profitability depends on Pricing. It plays an important role in strategic decision making
Process. Explain various pricing strategies are adapted by the retailer according to the
Situation.
Explanation of pricing in Retail 2
Retail Pricing strategies 8 10
6
Describe any three Rural retail strategies in brief.
Definition of Rural retail 2
Any three Rural retail strategies 8 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0013- MARKETING RESEARCH
BK ID B 1711
CREDIT & MARKS 4 CREDITS & 60 MARKS
Q.No Questions Total
Marks
1 Define Research and its characteristics. Also explain any seven types of research.
Definition and characteristics of research
Types of Research
3
7
10
2 A company is looking for a new logo. As a manager of the company, you have been
given the responsibility of generating ideas for the new logo. What type of research
and methods will you use in this case?
Explanation 10 10
3 Explain the nine types of experimental designs
Explanation 10 10
4 Discuss the suitable examples the various observation methods and techniques used
in collecting information.
Explanation & Examples 10 10
5 Discuss the process of designing a questionnaire.
Explanation 10 10
6 Discuss the features of online marketing research and its types.
Definition
Features
Types
2
3
5
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
DRIVE SPRING 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management
BK ID B1721
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1
Designing the marketing channel involves the decisions pertaining to the size of the
channel, its coverage and number of levels. These decisions are significant since it
ensures the availability of goods and services to customers at locations suitable for
procurement. Discuss the factors like channel structure, breadth and costs involved
which principally determines the Channel design.
Definition of marketing channel 2
Channel structure 2
Channel breadth or intensity 3
Costs involved 3 10
2
Explain the various steps involved in the personal selling process.
Definition of personal selling process 2
Steps involved 8 10
3
An organization needs to be extremely cautious in making investments in various
types of inventories. The extent of control required to be maintained on all items is not the
same. Explain some important tools of Inventory management like ABC analysis, Just-InTime & Economic order quantity model.
Definition of Inventory and Inventory
Management
3
ABC analysis, Just-In-Time &Economic Order
Quantity Model
7 10
4
Explain the SCOR model with a diagrammatic representation.
SCOR model 5
Focusing Aspects with diagram 5 10
5
When one member of distribution channel tries to maximize its profits at the
expense of rest of the members, it will create conflicts, resulting in the decline of
profits. To avoid these conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods
and services are usually distributed to customers.
Definition of VMS 2
Three types of VMS 8 10
6
Describe the supply chain Benchmarking Procedure.
Definition of Benchmarking. 2
Procedure for supply chain benchmarking 8 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0011- CONSUMER BEHAVIOUR
BK ID B1722
CREDIT & MARKS 4 CREDITS & 60 MARKS
Q.No Questions Total
Marks
1 Is it important to consider the behavior of consumers while deciding on the marketing
mix of the company? Why? Explain with suitable examples.
Explanation
Examples
7
3
10
2 What are the popular positioning approaches that companies use? Give examples.
Explanation
Examples
7
3
10
3 Explain brand image and the dimensions of brand personality
Explanation of brand image
Dimensions of brand personality
3
7
10
4 Select a restaurant which you have visited recently. Analyze the atmosphere and
physical environment of this service set up. What image according to you does the
restaurant’s environment convey? What changes would you suggest to make the
environment more appealing to customers?
Explanation on restaurant’s image
Explanation on changes suggested by you
5
5
10
5 Discuss the application of multi-attribute model in changing consumer attitudes.
Explanation 10 10
6 Write short notes on:
(i) Optimal Stimulation Level(OSL)
(ii) Dogmatism
10 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT QUESTION PAPER
DRIVE SPRING 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0012- Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the concept of retail layout and explain the types of retail layouts.
Definition of retail Layout 2
Types of retail layout 8 10
2
Describe the Retail Buying Process in brief.
Definition of retailing 2 10
Explanation of retail buying process 8
3
Definition of private branding. Also discuss the advantages and disadvantages of private
label from a retailer’s perspective.
Definition 2
Advantages of private label 5
Disadvantages of private label 3 10
4
What is E-tailing? Describe the advantages and disadvantages of E-tailing.
Definition of E-tailing 2
Advantages and Disadvantages of E-tailing 8 10
5
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
Profitability depends on Pricing. It plays an important role in strategic decision making
Process. Explain various pricing strategies are adapted by the retailer according to the
Situation.
Explanation of pricing in Retail 2
Retail Pricing strategies 8 10
6
Describe any three Rural retail strategies in brief.
Definition of Rural retail 2
Any three Rural retail strategies 8 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SPRING 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0013- MARKETING RESEARCH
BK ID B 1711
CREDIT & MARKS 4 CREDITS & 60 MARKS
Q.No Questions Total
Marks
1 Define Research and its characteristics. Also explain any seven types of research.
Definition and characteristics of research
Types of Research
3
7
10
2 A company is looking for a new logo. As a manager of the company, you have been
given the responsibility of generating ideas for the new logo. What type of research
and methods will you use in this case?
Explanation 10 10
3 Explain the nine types of experimental designs
Explanation 10 10
4 Discuss the suitable examples the various observation methods and techniques used
in collecting information.
Explanation & Examples 10 10
5 Discuss the process of designing a questionnaire.
Explanation 10 10
6 Discuss the features of online marketing research and its types.
Definition
Features
Types
2
3
5
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
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