NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication and Etiquette
Semester: I
Program (New) : DBM / PGDBM / DHRM / PGDHRM / DMM / PGDMM / DFM / PGDFM / DBFM /
PGDBFM / DSCM / PGDSCM / DITM / PGDITM / DRM / PGDRM / DSM / DFPWM
Certificate : CCC / CBM
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1500 words. Use relevant examples, illustrations as
far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting their
assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
Q.1 Specter Global Ltd. had been a business leader in the software industry. However due to
increased competition and market conditions, they were constantly losing talent due to attrition.
The leadership focused their efforts on building an employee engagement strategy to retain their
top talent. They conducted a focused group discussion last year and invited participation from all
departments to provide their inputs on what steps can be taken by the organization & HR to
improve the employee morale and working conditions.
The activity yielded some very insightful results and now it was up to the management to
implement these suggestions. However, due to lack of resources and necessary support in
implementing the change, another year passed by and no significant employee engagement
initiative could be rolled out.
In the first quarter the organization won a couple of prestigious projects and were excited
that this is the perfect opportunity to regain their leadership position in the industry. Appraisals
were just around the corner and they could foresee lack of cooperation from employees to enlist
their support in roll out of the projects. Considering this would be a big opportunity loss, the
management decided to address the employees in a town hall and address the concerns of their
employees.
Assuming you are the Vice President of the organization, designated to garner support
from the employees,
a) Share the strategy you would adopt to address the employees and gain their cooperation
b) How would you prepare to handle the objections that the employees may have?
Q.2 A well-known media organization has created a controversial campaign which highlights
the inadequacies in the product your organization offers for one of their clients, who is your long
standing competitor. You are aware that their claims are not entirely true despite which the target
audience may get influenced by the bold statements and visuals in their campaign, causing your
brand image to be tarnished and consequent business loss.
There is a stir within the organization as well and your employees as well as customers
are waiting to hear from you. Your organization has always demonstrated strong values in the
past.
You are responsible for corporate communications. How will you reassure your
customers and employees and what communication channels will you deploy?
***************
School for Continuing Education (NGA-SCE)
Course: Business Communication and Etiquette
Semester: I
Program (New) : DBM / PGDBM / DHRM / PGDHRM / DMM / PGDMM / DFM / PGDFM / DBFM /
PGDBFM / DSCM / PGDSCM / DITM / PGDITM / DRM / PGDRM / DSM / DFPWM
Certificate : CCC / CBM
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1500 words. Use relevant examples, illustrations as
far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting their
assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
Q.1 Specter Global Ltd. had been a business leader in the software industry. However due to
increased competition and market conditions, they were constantly losing talent due to attrition.
The leadership focused their efforts on building an employee engagement strategy to retain their
top talent. They conducted a focused group discussion last year and invited participation from all
departments to provide their inputs on what steps can be taken by the organization & HR to
improve the employee morale and working conditions.
The activity yielded some very insightful results and now it was up to the management to
implement these suggestions. However, due to lack of resources and necessary support in
implementing the change, another year passed by and no significant employee engagement
initiative could be rolled out.
In the first quarter the organization won a couple of prestigious projects and were excited
that this is the perfect opportunity to regain their leadership position in the industry. Appraisals
were just around the corner and they could foresee lack of cooperation from employees to enlist
their support in roll out of the projects. Considering this would be a big opportunity loss, the
management decided to address the employees in a town hall and address the concerns of their
employees.
Assuming you are the Vice President of the organization, designated to garner support
from the employees,
a) Share the strategy you would adopt to address the employees and gain their cooperation
b) How would you prepare to handle the objections that the employees may have?
Q.2 A well-known media organization has created a controversial campaign which highlights
the inadequacies in the product your organization offers for one of their clients, who is your long
standing competitor. You are aware that their claims are not entirely true despite which the target
audience may get influenced by the bold statements and visuals in their campaign, causing your
brand image to be tarnished and consequent business loss.
There is a stir within the organization as well and your employees as well as customers
are waiting to hear from you. Your organization has always demonstrated strong values in the
past.
You are responsible for corporate communications. How will you reassure your
customers and employees and what communication channels will you deploy?
***************
No comments:
Post a Comment