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NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Strategic Management
Semester : II / III
Program (New) : PGDBM /PGDHRM / PGDMM / PGDFM / PGDBFM / PGDSCM / PGDITM / PGDRM /
PGDGM
Program (Old) : PGDBM /PGDHRM / PGDMM / PGDFM / PGDBFM / PGDSCM / PGDITM / PGDRM
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1500 words. Use relevant examples as far as
possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting their
assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
1. After working in a corporate for fifteen years Mr. Mahesh plans to start his own retail
business of footwear. Mahesh has a plan of starting at least fifteen retail stores in the
first year and he has already arranged for the required capital. He plans to start fifteen
stores as per the list:
Location
No of Stores
Page 2
Mumbai
4
Pune
3
Delhi
3
Kolkata
3
Bangalore
2
He hires you as Business Development Manager (BDM) in his organisation to perform
the following activity.
a) You are asked to frame the Vision, Mission, Goals and Objectives for the business
that Mr. Mahesh has started.
b) You have to decide the fifteen specific locations (Example: Borivali in Mumbai) in
the above mentioned city for the number of stores mentioned therein. Briefly state
the reason for the decision on each location.
c) Study the external business environment for footwear business in India.
*****************
Page 1
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Strategic Management
Semester : II / III
Program (New) : PGDBM /PGDHRM / PGDMM / PGDFM / PGDBFM / PGDSCM / PGDITM / PGDRM /
PGDGM
Program (Old) : PGDBM /PGDHRM / PGDMM / PGDFM / PGDBFM / PGDSCM / PGDITM / PGDRM
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1500 words. Use relevant examples as far as
possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting their
assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
1. After working in a corporate for fifteen years Mr. Mahesh plans to start his own retail
business of footwear. Mahesh has a plan of starting at least fifteen retail stores in the
first year and he has already arranged for the required capital. He plans to start fifteen
stores as per the list:
Location
No of Stores
Page 2
Mumbai
4
Pune
3
Delhi
3
Kolkata
3
Bangalore
2
He hires you as Business Development Manager (BDM) in his organisation to perform
the following activity.
a) You are asked to frame the Vision, Mission, Goals and Objectives for the business
that Mr. Mahesh has started.
b) You have to decide the fifteen specific locations (Example: Borivali in Mumbai) in
the above mentioned city for the number of stores mentioned therein. Briefly state
the reason for the decision on each location.
c) Study the external business environment for footwear business in India.
*****************
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