ASSIGNMENT
Drive
SUMMER 2014
Program
MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2
Subject code & name
MB0052- Strategic Management and Business Policy
Book ID
B1699
Credit and Max. Marks
4 credits; 60 marks
Note – Answer all questions. Each question is followed by evaluation scheme.
Q. No
Question and Scheme of Evaluation
Marks
Total Marks
1
What is strategy? Explain some of the major reasons for lack of strategic management in some companies?
10
Meaning of strategy
Reasons for lack of Strategic management
3
7
2
Explain the following:
(a) Core competence
(b) Value chain analysis
10
(a) Core competence
(b) Value chain analysis
5
5
3
Describe in brief the following environmental factors which a business strategist considers:
(a) Political factors
(b) Technology
10
(a) Description of Political factors
(b) Description of Technology as an environmental factor
5
5
4
Write a brief note on Turnaround strategy.
10
Brief note on Turnaround strategy
10
5
Define the term ‘strategic alliance’. What are its characteristics and objectives?
10
Definition of the term ‘strategic alliance’
Characteristics of strategic alliance
Objectives of strategic alliance
2
4
4
6
Write short notes on the following:
a) Competitive advantage
b) Porter’s Competitive threat model
10
a) Competitive advantage
b) Porter’s Competitive threat model (Five Forces model)
5
5
Drive
SUMMER 2014
Program
MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2
Subject code & name
MB0052- Strategic Management and Business Policy
Book ID
B1699
Credit and Max. Marks
4 credits; 60 marks
Note – Answer all questions. Each question is followed by evaluation scheme.
Q. No
Question and Scheme of Evaluation
Marks
Total Marks
1
What is strategy? Explain some of the major reasons for lack of strategic management in some companies?
10
Meaning of strategy
Reasons for lack of Strategic management
3
7
2
Explain the following:
(a) Core competence
(b) Value chain analysis
10
(a) Core competence
(b) Value chain analysis
5
5
3
Describe in brief the following environmental factors which a business strategist considers:
(a) Political factors
(b) Technology
10
(a) Description of Political factors
(b) Description of Technology as an environmental factor
5
5
4
Write a brief note on Turnaround strategy.
10
Brief note on Turnaround strategy
10
5
Define the term ‘strategic alliance’. What are its characteristics and objectives?
10
Definition of the term ‘strategic alliance’
Characteristics of strategic alliance
Objectives of strategic alliance
2
4
4
6
Write short notes on the following:
a) Competitive advantage
b) Porter’s Competitive threat model
10
a) Competitive advantage
b) Porter’s Competitive threat model (Five Forces model)
5
5
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