Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0011 – Mergers and Acquisitions -
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. What are the cultural aspects involved in a merger? Give sufficient examples.
Q2. Study a recent merger that you have read about and discuss the synergies that resulted from the merger.
Q3. What are the basic steps in strategic planning for a merger?
Q4. List out the defense strategies in the face of a hostile takeover bid.
Q5. Take a cross border acquisition by an Indian company and critically evaluate.
Q6. Choose any firm of your choice and identify suitable acquisition opportunity and give reasons for the same.
Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0011 – Mergers and Acquisitions - 4 Credits
(Book ID: B1209)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Discuss the factors in post-merger integration process.
Q2. What are the legal compliance issues a company has to adhere to in case of a merger? Explain through an example.
Q3. What is the basis for valuation of a target company?
Q4. Consider the following balance sheets of AA Ltd. and BB Ltd. as on 31st March 200X.
(Rs in lakhs)
Liabilities AA Ltd. BB Ltd. Assets AA Ltd. BBLtd.
Share Capital Fixed Assets
Equity Share of Rs 10 each 550 325 Land & Building 215 135
13% Preference Shares of
Rs 10 each – 60 Plant & Machinery 400 250
Reserves & Surplus Furniture 75 50
General Reserve 200 125 Investment 125 80
Development Allowance Reserve – 40 Current Assets, Loans &
Advance Inventories 250 225
Profit & Loss A/c 70 50
Secured Loan Sundry Debtors 85 50
14% Debentures 200 100 Cash & Bank balance 30 15
Unsecured Loan Advance Tax 35 30
Fixed Deposit 75 50
Current Liabilities & Provisions
Sundry Creditors 50 55
Bills Payable 30 –
Provision for Tax 40 30
1215 835 1215 835
AA Ltd. takes over BB Ltd. on the above date for a total consideration of Rs 450 lakhs to be discharged fully by the issue of equity shares of AA Ltd. The market price per share of AA Ltd. as on
Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0012 – Taxation Management - 4 Credits
(Book ID: B1210)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. What are the factors that are helpful for effective tax planning?
Q2. Define the term tax holidays. What are the different tax incentives for new units established in Special Economic Zone (SEZ)?
Q3. What are the key steps to calculate the tax liability of an individual?
Q4. What are the tax provisions for assessment of firms?
Q5. Detail death cum retirement gratuity under Sec 17(1)iii of IT Act. Is commutation of pension a viable option in terms of tax planning?
Q6. What is meant by Full value of consideration? How short term capital gains and long term capital gains are computed using full value of consideration?
Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0012 – Taxation Management - 4 Credits
(Book ID: B1210)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Describe, in brief, the provisions for set off and carry forward of losses.
Q2. Compute the net wealth and wealth tax liability of R Ltd. as on 31-3-2011. The company is engaged in jewellery business-exports and domestic sales:
Factory buildings 43,00,000
Bank balance 12,20,000
Unaccounted cash balance 6,50,000
Silver ware 94,00,000
Gold ornaments 96,00,000
Motor cars 15,00,000
Guest house in London 8,00,000
The company has taken a loan of Rs. 6,00,000 by mortgaging guest house and built the factory premises.
Hint: Net Wealth taxable Rs. 14,50,000; Wealth tax 14,500
Q3. State the provisions relating to the computation of capital gains in the hands of shareholders of a company on a distribution of assets upon liquidation.
Q4. Explain the different schemes of service tax planning.
Q5. During the P.Y. 2010-11, the gross total income of Mr. X is Rs. 4, 00,000. During the P.Y. he pays the following premiums on Medi-claim insurance policy by cheque. Calculate the amount of tax benefit under Section 80 D.
(a) Mr. X 6,000
(b) Mrs. X 4,000
(c) Son (not dependent) 3,000
(d) Daughter (dependent) 2,000
Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0013 – Internal Audit and Control - 4 Credits
(Book ID: B1211)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Explain the use of Sampling technique in Internal Audit ( SA500)
Q2. Discuss, in brief, the advantages and limitations of auditing.
Q3. Discuss the main scope and objects of internal audit?
Q4. As a senior audit assistant of M/s. Asutosh Associates, you are in charge of internal audit team of M/s Rajesh Technologies involved in the manufacture of plastic tubes. From the information you obtained you find the company is facing liquidity problem for the last two years. You are required to prepare working paper indicating the internal audit problems you would expect to face and how you plan to overcome them.
Q5. Detail the specific problems of electronic data process relating to Internal control.
Q6. Explain the principal considerations in internal control on:
a. Purchases and creditors
b. Fixed assets
Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0013 – Internal Audit and Control - 4 Credits
(Book ID: B1211)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Lehman Brothers Holding filed for Chapter 11 bankruptcy protection following the massive exodus of most of its clients, drastic losses in its stock and devaluation of its assets. In context with this case, examine internal control and risk assessment system.
Q2. Describe internal audit tests.
Q3. Explain the basic principles governing internal control.
Q4. Discuss the advantages and disadvantages of internal check.
Q5. Explain the appraisal of accounting system and related internal control.
Q6. Explain SAP-6 in brief.
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0033 – Software Engineering - 4 Credits
Assignment - Set- 1 (60 Marks)
Answer all the questions
Q1. Quality and reliability are related concepts but are fundamentally different in a number of ways. Discuss them.
Q2. Discuss the Objective & Principles Behind Software Testing.
Q3. Discuss the CMM 5 Levels for Software Process.
Q4. Discuss the Water Fall model for Software Development.
Q5. Explain the Advantages of Prototype Model, & Spiral Model in Contrast to Water Fall model.
Q6. Explain the COCOMO Model & Software Estimation Technique.
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0033 – Software Engineering - 4 Credits
Assignment - Set- 2 (60 Marks)
Answer the Following ( 6 * 10 = 60 Marks )
Q1. Write a note on myths of Software.
Q2. Explain Version Control & Change Control.
Q3. Discuss the SCM Process.
Q4. Explain
i. Software doesn’t Wear Out.
ii. Software is engineered & not manufactured.
Q5.Explain the Different types of Software Measurement Techniques.
Q6.Write a Note on Spiral Model.
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0034 – Database Management System - 4 Credits
Assignment - Set- 1 (60 Marks)
Answer all the questions
Q1. Differentiate between Traditional File System & Modern Database System? Describe the properties of Database & the Advantage of Database?
Q2. What is the disadvantage of sequential file organization? How do you overcome it? What are the advantages & disadvantages of Dynamic Hashing?
Q3. What is relationship type? Explain the difference among a relationship instance, relationship type & a relation set?
Q4. What is SQL? Discuss.
Q5. What is Normalization? Discuss various types of Normal Forms?
Q6. What do you mean by Shared Lock & Exclusive lock? Describe briefly two phase locking protocol?
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0034 – Database Management System - 4 Credits
Assignment - Set- 2 (60 Marks)
Answer all the Questions
Q1. Define Data Model & discuss the categories of Data Models? What is the difference between logical data Independence & Physical Data Independence?
Q2. What is a B+Trees? Describe the structure of both internal and leaf nodes of a B+Tree?
Q3. Describe Projection operation, Set theoretic operation & join operation?
Q4. Discuss Multi Table Queries?
Q5. Discuss Transaction Processing Concept? 10.2 Describe properties of Transactions?
Q6. Describe the advantage of Distributed database? What is Client/server Model? Discuss briefly the security and Internet violation?
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0035 – Computer Network - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain all design issues for several layers in Computer. What is connection – oriented and connectionless service? [10 Marks]
Q.2 Discuss OSI Reference model. [10 Marks] Q.3 Describe different types of Data transmission modes. [10 Marks]
Q.4 Define Switching. What is the difference between circuit switching and Packet Switching? [10 Marks]
Q.5 Classify Guided medium (wired).Compare fiber optics and copper wire. [10 Marks]
Q.6 What are different types of satellites? [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0035 – Computer Network - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write down the features of Fast Ethernet and Gigabit Ethernet. [10 Marks]
Q.2 Differentiate the working between pure ALOHA and slotted ALOHA. [10 Marks]
Q.3 Write down distance vector algorithm. Explain path vector protocol. [10 Marks]
Q.4 State the working principle of TCP segment header and UDP header. [10 Marks]
Q.5 What is IP addressing? Discuss different classes of IP Addressing. [10 Marks]
Q.6 Define Cryptography. Discuss two cryptographic techniques. [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0036 – Business Intelligence Tools - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Define the term business intelligence tools? Briefly explain how the data from one end gets transformed into information at the other end? [10 Marks]
Q. 2 what do you mean by data ware house? What are the major concepts and terminology used in the study of data warehouse? [10 Marks]
Q.3 what are the data modeling techniques used in data warehousing environment? [10 Marks]
Q.4 Discuss the categories in which data is divided before structuring it into data ware house? [10 Marks]
Q.5 Discuss the purpose of executive information system in an organization? [10 Marks]
Q.6 Discuss the challenges involved in data integration and coordination process? [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0036 – Business Intelligence Tools - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain business development life cycle in detail? [10 Marks]
Q.2 Discuss the various components of data warehouse? [10 Marks]
Q.3 Discuss data extraction process? What are the various methods being used for data extraction? [10 Marks]
Q.4 Discuss the needs of developing OLAP tools in details? [10 Marks]
Q.5 what do you understand by the term statistical analysis? Discuss the most important statistical techniques? [10 Marks]
Q.6 what are the methods for determining the executive needs? [10 Marks]
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0010 – Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1220)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the role of distribution channel. List the factors in the selection of distribution channel.
2. Compare and contrast the various types of sales organization structures.
3. Describe the term “physical distribution management”. Discuss various components of physical distribution management.
4. Describe the motivational factors used to motivate sales team.
5. Critically analyse the role of employment agencies and internal transferring.
6. List the roles and responsibilities of a sales manager.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0010 – Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1220)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is brand sponsorship? Explain how organizations maintain their sponsorship positions
2. Explain the different factors affecting cost of a warehouse. List the various types of warehouses and their uses
3. List the various modes of transportation available in India. List the advantages and disadvantages.
4. Define the term” logistical operations”. List the major components of logistical operations
5. Write a note on brand equity.
6. Describe the various types of retailers and briefly explain the concept of wholesaling.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MF0011 – Mergers and Acquisitions -
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. What are the cultural aspects involved in a merger? Give sufficient examples.
Q2. Study a recent merger that you have read about and discuss the synergies that resulted from the merger.
Q3. What are the basic steps in strategic planning for a merger?
Q4. List out the defense strategies in the face of a hostile takeover bid.
Q5. Take a cross border acquisition by an Indian company and critically evaluate.
Q6. Choose any firm of your choice and identify suitable acquisition opportunity and give reasons for the same.
Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0011 – Mergers and Acquisitions - 4 Credits
(Book ID: B1209)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Discuss the factors in post-merger integration process.
Q2. What are the legal compliance issues a company has to adhere to in case of a merger? Explain through an example.
Q3. What is the basis for valuation of a target company?
Q4. Consider the following balance sheets of AA Ltd. and BB Ltd. as on 31st March 200X.
(Rs in lakhs)
Liabilities AA Ltd. BB Ltd. Assets AA Ltd. BBLtd.
Share Capital Fixed Assets
Equity Share of Rs 10 each 550 325 Land & Building 215 135
13% Preference Shares of
Rs 10 each – 60 Plant & Machinery 400 250
Reserves & Surplus Furniture 75 50
General Reserve 200 125 Investment 125 80
Development Allowance Reserve – 40 Current Assets, Loans &
Advance Inventories 250 225
Profit & Loss A/c 70 50
Secured Loan Sundry Debtors 85 50
14% Debentures 200 100 Cash & Bank balance 30 15
Unsecured Loan Advance Tax 35 30
Fixed Deposit 75 50
Current Liabilities & Provisions
Sundry Creditors 50 55
Bills Payable 30 –
Provision for Tax 40 30
1215 835 1215 835
AA Ltd. takes over BB Ltd. on the above date for a total consideration of Rs 450 lakhs to be discharged fully by the issue of equity shares of AA Ltd. The market price per share of AA Ltd. as on
Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0012 – Taxation Management - 4 Credits
(Book ID: B1210)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. What are the factors that are helpful for effective tax planning?
Q2. Define the term tax holidays. What are the different tax incentives for new units established in Special Economic Zone (SEZ)?
Q3. What are the key steps to calculate the tax liability of an individual?
Q4. What are the tax provisions for assessment of firms?
Q5. Detail death cum retirement gratuity under Sec 17(1)iii of IT Act. Is commutation of pension a viable option in terms of tax planning?
Q6. What is meant by Full value of consideration? How short term capital gains and long term capital gains are computed using full value of consideration?
Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0012 – Taxation Management - 4 Credits
(Book ID: B1210)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Describe, in brief, the provisions for set off and carry forward of losses.
Q2. Compute the net wealth and wealth tax liability of R Ltd. as on 31-3-2011. The company is engaged in jewellery business-exports and domestic sales:
Factory buildings 43,00,000
Bank balance 12,20,000
Unaccounted cash balance 6,50,000
Silver ware 94,00,000
Gold ornaments 96,00,000
Motor cars 15,00,000
Guest house in London 8,00,000
The company has taken a loan of Rs. 6,00,000 by mortgaging guest house and built the factory premises.
Hint: Net Wealth taxable Rs. 14,50,000; Wealth tax 14,500
Q3. State the provisions relating to the computation of capital gains in the hands of shareholders of a company on a distribution of assets upon liquidation.
Q4. Explain the different schemes of service tax planning.
Q5. During the P.Y. 2010-11, the gross total income of Mr. X is Rs. 4, 00,000. During the P.Y. he pays the following premiums on Medi-claim insurance policy by cheque. Calculate the amount of tax benefit under Section 80 D.
(a) Mr. X 6,000
(b) Mrs. X 4,000
(c) Son (not dependent) 3,000
(d) Daughter (dependent) 2,000
Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0013 – Internal Audit and Control - 4 Credits
(Book ID: B1211)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Explain the use of Sampling technique in Internal Audit ( SA500)
Q2. Discuss, in brief, the advantages and limitations of auditing.
Q3. Discuss the main scope and objects of internal audit?
Q4. As a senior audit assistant of M/s. Asutosh Associates, you are in charge of internal audit team of M/s Rajesh Technologies involved in the manufacture of plastic tubes. From the information you obtained you find the company is facing liquidity problem for the last two years. You are required to prepare working paper indicating the internal audit problems you would expect to face and how you plan to overcome them.
Q5. Detail the specific problems of electronic data process relating to Internal control.
Q6. Explain the principal considerations in internal control on:
a. Purchases and creditors
b. Fixed assets
Spring / February 2012
Master of Business Administration- MBA Semester 3
MF0013 – Internal Audit and Control - 4 Credits
(Book ID: B1211)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Lehman Brothers Holding filed for Chapter 11 bankruptcy protection following the massive exodus of most of its clients, drastic losses in its stock and devaluation of its assets. In context with this case, examine internal control and risk assessment system.
Q2. Describe internal audit tests.
Q3. Explain the basic principles governing internal control.
Q4. Discuss the advantages and disadvantages of internal check.
Q5. Explain the appraisal of accounting system and related internal control.
Q6. Explain SAP-6 in brief.
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0033 – Software Engineering - 4 Credits
Assignment - Set- 1 (60 Marks)
Answer all the questions
Q1. Quality and reliability are related concepts but are fundamentally different in a number of ways. Discuss them.
Q2. Discuss the Objective & Principles Behind Software Testing.
Q3. Discuss the CMM 5 Levels for Software Process.
Q4. Discuss the Water Fall model for Software Development.
Q5. Explain the Advantages of Prototype Model, & Spiral Model in Contrast to Water Fall model.
Q6. Explain the COCOMO Model & Software Estimation Technique.
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0033 – Software Engineering - 4 Credits
Assignment - Set- 2 (60 Marks)
Answer the Following ( 6 * 10 = 60 Marks )
Q1. Write a note on myths of Software.
Q2. Explain Version Control & Change Control.
Q3. Discuss the SCM Process.
Q4. Explain
i. Software doesn’t Wear Out.
ii. Software is engineered & not manufactured.
Q5.Explain the Different types of Software Measurement Techniques.
Q6.Write a Note on Spiral Model.
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0034 – Database Management System - 4 Credits
Assignment - Set- 1 (60 Marks)
Answer all the questions
Q1. Differentiate between Traditional File System & Modern Database System? Describe the properties of Database & the Advantage of Database?
Q2. What is the disadvantage of sequential file organization? How do you overcome it? What are the advantages & disadvantages of Dynamic Hashing?
Q3. What is relationship type? Explain the difference among a relationship instance, relationship type & a relation set?
Q4. What is SQL? Discuss.
Q5. What is Normalization? Discuss various types of Normal Forms?
Q6. What do you mean by Shared Lock & Exclusive lock? Describe briefly two phase locking protocol?
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0034 – Database Management System - 4 Credits
Assignment - Set- 2 (60 Marks)
Answer all the Questions
Q1. Define Data Model & discuss the categories of Data Models? What is the difference between logical data Independence & Physical Data Independence?
Q2. What is a B+Trees? Describe the structure of both internal and leaf nodes of a B+Tree?
Q3. Describe Projection operation, Set theoretic operation & join operation?
Q4. Discuss Multi Table Queries?
Q5. Discuss Transaction Processing Concept? 10.2 Describe properties of Transactions?
Q6. Describe the advantage of Distributed database? What is Client/server Model? Discuss briefly the security and Internet violation?
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0035 – Computer Network - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain all design issues for several layers in Computer. What is connection – oriented and connectionless service? [10 Marks]
Q.2 Discuss OSI Reference model. [10 Marks] Q.3 Describe different types of Data transmission modes. [10 Marks]
Q.4 Define Switching. What is the difference between circuit switching and Packet Switching? [10 Marks]
Q.5 Classify Guided medium (wired).Compare fiber optics and copper wire. [10 Marks]
Q.6 What are different types of satellites? [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0035 – Computer Network - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write down the features of Fast Ethernet and Gigabit Ethernet. [10 Marks]
Q.2 Differentiate the working between pure ALOHA and slotted ALOHA. [10 Marks]
Q.3 Write down distance vector algorithm. Explain path vector protocol. [10 Marks]
Q.4 State the working principle of TCP segment header and UDP header. [10 Marks]
Q.5 What is IP addressing? Discuss different classes of IP Addressing. [10 Marks]
Q.6 Define Cryptography. Discuss two cryptographic techniques. [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0036 – Business Intelligence Tools - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Define the term business intelligence tools? Briefly explain how the data from one end gets transformed into information at the other end? [10 Marks]
Q. 2 what do you mean by data ware house? What are the major concepts and terminology used in the study of data warehouse? [10 Marks]
Q.3 what are the data modeling techniques used in data warehousing environment? [10 Marks]
Q.4 Discuss the categories in which data is divided before structuring it into data ware house? [10 Marks]
Q.5 Discuss the purpose of executive information system in an organization? [10 Marks]
Q.6 Discuss the challenges involved in data integration and coordination process? [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester III
MI0036 – Business Intelligence Tools - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain business development life cycle in detail? [10 Marks]
Q.2 Discuss the various components of data warehouse? [10 Marks]
Q.3 Discuss data extraction process? What are the various methods being used for data extraction? [10 Marks]
Q.4 Discuss the needs of developing OLAP tools in details? [10 Marks]
Q.5 what do you understand by the term statistical analysis? Discuss the most important statistical techniques? [10 Marks]
Q.6 what are the methods for determining the executive needs? [10 Marks]
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0010 – Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1220)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the role of distribution channel. List the factors in the selection of distribution channel.
2. Compare and contrast the various types of sales organization structures.
3. Describe the term “physical distribution management”. Discuss various components of physical distribution management.
4. Describe the motivational factors used to motivate sales team.
5. Critically analyse the role of employment agencies and internal transferring.
6. List the roles and responsibilities of a sales manager.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0010 – Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1220)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is brand sponsorship? Explain how organizations maintain their sponsorship positions
2. Explain the different factors affecting cost of a warehouse. List the various types of warehouses and their uses
3. List the various modes of transportation available in India. List the advantages and disadvantages.
4. Define the term” logistical operations”. List the major components of logistical operations
5. Write a note on brand equity.
6. Describe the various types of retailers and briefly explain the concept of wholesaling.
Spring 2012 (February 2012)
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