Computer Fundamental: IIBM Exam papers: Contact us for answers at assignmentssolution@gmail.com

Examination Paper of Computer Fundamental
IIBM Institute of Business Management
• This section consists of multiple choices and Short Notes type questions.
• Answer all the questions.
• Part one questions carry 1 mark each & Part two questions carry 5 marks each.
IIBM Institute of Business Management
Subject Code-B112
Examination Paper
Computer Fundamental
MM.100
Section A: Objective Type & Short Questions (30 marks)
Part one:
Multiple choice:
I.A Light Sensitive device that converts drawing,
printed text or other image into digital from is
(1)
a) Keyboard
b) Plotter
c) Scanner
d) OMR
II. The basic operations performed by a
computer are (1)
e) Arithmetic operation
f) Logical operation
g) Storage and relative operation
h) All the above l
III. The two major types of computer chips
are (1)
a. External memory chip
b. Primary memory chip
c. Microprocessor chip
d. Both b and c
IV. Microprocessors as switching devices
are for which generation computers
(1)
a. First Generation
b. Second Generation
c. Third Generation
d. Fourth Generation
Examination Paper of Computer Fundamental
IIBM Institute of Business Management
END OF SECTION A
V.What is the main difference between a
mainframe and a super computer?
a. A Super computer is much larger
than the mainframe computers.
b. Super computers are smaller than
the mainframe computers.
c. Supercomputers are focused to
execute few programs as fast as
possible while mainframe
computers use its power to
execute as many programs
concurrently.
d. Supercomputers are focused to
execute as many programs as
possible while mainframe
VI. ASCII and EBCDIC are the popular
character coding systems. What
does EBCDIC stand for?
a) Extended Binary Coded Decimal
Interchange Code
b) Extended Bit Code Decimal
Interchange Code
c) Extended Bit Case Decimal
Interchange Code
d) Extended Binary Case Decimal
Interchange Code
VII. The brain of any computer system
is
a) ALU
b) Memory
c) CPU
d) Control unit
VIII. Storage capacity of magnetic disk
depends on
a) tracks per inch of surface
b) bits per inch of tracks
c) disk pack in disk surface
d) All of above
IX. The two kinds of main memory are:
a) Primary and secondary
b) Random and sequential
c) ROM and RAM
d) All of above
X. A storage area used to store data to
a compensate for the difference in
speed at which the different units
can handle data is
a) Memory
b) Buffer
c) Accumulator
d) Address
Part Two:
1. What is Windows? (5)
2. What is Windows? (5)
3. What is Computer Virus? (5)
4. What is the meaning of ‘CC’ in case of E-mail? (5)
Examination Paper of Computer Fundamental
IIBM Institute of Business Management
• This section consists of Caselets.
• Answer all the questions.
• Each Caselet carries 20 marks.
• Detailed information should form the part of your answer (Word limit 150 to 200 words).
Section B: Caselets (40 marks)
Caselet 1
Mr. and Mrs. Sharma went to Woodlands Apparel to buy a shirt. Mr. Sharma did not read the
price tag on the piece selected by him. At the counter, while making the payment he asked for
the price. Rs. 950 was the answer.
Meanwhile, Mrs. Sharma, who was still shopping came back and joined her husband. She was
glad that he had selected a nice black shirt for himself. She pointed out that there was a 25%
discount on that item. The counter person nodded in agreement.
Mr. Sharma was thrilled to hear that “It means the price of this shirt is just Rs. 712. That‟s
fantastic”, said Mr. Sharma. He decided to buy one more shirt in blue color.In no time, he
returned with the second shirt and asked them to be packed. When he received the cash
memo for payment, he was astonished to find that he had to pay Rs.. 1,900 and Rs.1,424.
Mr. Sharma could hardly reconcile himself to the fact that the counter person had quoted the
discounted price which was Rs. 950. The original price printed on the price tag was Rs.1,266.
Questions
1. What should Mr. Sharma have done to avoid them is understanding? (10)
2. Discuss the main features involved in this case. (10)
Caselet 2
I don’t want to speak to you. Connect me to your boss in the USA,” hissed the Alfred is a do-it
yourself entrepreneur who built up his fortune in trading. He traded in anything and everything
and kept close control of every activity. That was now he had grown rich enough to indulge in
his own dream-to build a college in his home town. A college that would be at par to the ones in
the better cities, the one in which he could not study himself.
Work started a year hack and the buildings were coming along well He himself did not use
computers much and became hooked to the Internet and e-mail only recently. He was determined
to provide a PC with Internet connectivity to every students and faculty member. He was
currently engrossed in plans for the 100 seater computer lab.
What was confusing him was the choice of Internet connectivity. He had about a dozen
quotations in front of him, Recommendations ranged from 64 Kbps ISDN all the way to 1 Gbps
leased line to Guwahati which was almost 200 kms away. Prices ranged from slightly under a
lakh all the way upto 25 lakh and beyond. He did not understand most of the equipment quoted
firewall, proxy server, cache appliance, nor was he sure what the hidden cost were. Although it
went against his very nature, he would have to identify a trustworthy consultant who would
help him make sense of the whole thing.
Examination Paper of Computer Fundamental
IIBM Institute of Business Management
END OF SECTION B
• This section consists of Applied Theory Questions.
• Answer all the questions.
• Each question carries 15marks.
• Detailed information should form the part of your answer (Word limit 200 to 250
words).
END OF SECTION C
Questions
1. In the context of the given case, what managerial issues need to be addressed by Alfred. Why
is It Important for managers to be tech savvy? (10)
2. What is the importance of a 'Systems consultant' to an organization? What skills should
he/she possess? (10)
Section C: Applied Theory (30 marks)
1. What are Web sites & URL(s)? (15)
2. Explain how data is organized on a magnetic tape? (15)
S-2-010619

Marketing Management: IIBM papers: Contact at assignmentssolution@gmail.com

Marketing Management: IIBM papers: Contact at assignmentssolution@gmail.com
Semester 1 Examination paper
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-1 Examination Paper MM.100
Marketing Management

1. FICCI stands for
a) Federation of Indian Chamber of Commerce and Industry
b) Federation of International Chamber of Commerce and Industry
c) Federation of Indian Chamber of Cost and Inventory
d) Federation of International Chamber of Cost and Inventory
2. Market ________ is more prevalent than Mass marketing
a) place
b) Segmentation
c) Circle
d) Area
3. What is product concept?
a) Detailed summery about the product
b) Detailed version of idea stated in consumer terms
c) product that satisfy consumer demand
d) Consumer's perception of an actual product
..
9. Customers are brand, style and type conscious when buying ________ products.
a) Special
b) Basic
c) Consumer
d) Inferior
10. Product, price, place and ___________are the 4p's of marketing
a) Prestige
b) Percentage
c) Peace
d) promotion
Part Two:
1. Write a note on importance of consumer Behavior for a business firm?
2. Define the term price?
3. Distinguish between Marketing Concept and selling Concept?
4. What are the new trends in advertisement?
Semester 1 Examination paper
IIBM Institute of Business Management
5. Explain the following :
a) Socio –culture environment
b) Marketing environment interface.

Caselet 1
NBC Industries had pioneered the battery technology in India for over 75 years. It was formally
known as NBC Chloride Industries, a subsidary of FKS, U.S. It had been a leader in packaged power
technology and was India’s largest storage battery company with internationally reputed brands.
Till 1995, NSC’s major brand Suraksha had been the market leader in the automotive segment but
was a niche player in the segment. Fifty percent of its sales came from OEM and only fifteen percent
came from the replacement sales. The remaining thirty five percent came from industries, motorbikes
and exports. NBC was forced to follow the downturn in the automotive sector. ....
??Promotion could be used to create perceptual difference between the brands but this would
require substantial promotional expenditure over a long period before any thing could be
achieved.
1. Do you feel that Suraksha is cannibalising the Pickwick Brand?
2. What are the problems generally faced by the companies going for multibranding?
Caselet 2
Rajesh Kasliwal, a young and dynamic entrepreneur was born in 1956. He was a medical graduate
from M.G.M medical College, Indore. He hailed from a business class family and had his private
practice as a physician, but a thought kept on tormenting his mind, to enhance the diagnosis services.
Thus , Kasliwal started a diagnostic centre with a small set up in 1980. To grow further, he started
Apollo Medical Investigation Centre in Late 80s’. The center had an immaculate track record of
delivering the best in diagnostics. Rajesh realized that Indore market needs a state-of-the-art
diagnostics center and thus, Vishesh Diagnostic Solutions came into existence in August 2003 and
was located in the heart of the city near Geeta Bhawan, Indore (M.P). ....
According to Kamlesh Pare, CEO of Vishesh Diagnostic Solutions, Rajesh Kasliwal was never
complacent with whatever he had achieved. With his maverick temper of moving ahead and with
eagerness to do something different, he had decided to diversify into the hospital business with a
world class Operation Theatre, Intensive Care unit, special Ward that would include Trauma Section,
Nephrology section, and General ward with Auto Clave Construction, which would enable proper
maintenance. In order to provide exclusive patient care services, doctors would also be called from
across the globe.
1. What were the various strategies adopted by Vishesh Diagnostic Center. Discuss them in light of
seven Ps of service marketing.
2. What do you understand by service quality; explain what parameters of service quality are listed
in the case?
3. How would you visualize the success of Vishesh Diagnostic Centre after diversification?
4. If you were Rajesh Kasliwal what necessary steps you would have taken to enhance the
performance of the Centre?

1) What is meant by sales promotion? Describe briefly the various methods of sales promotional tools
used by business organizations to boost the sales. Explain any four methods of sales promotion?
2) Write notes on the fowling :
a) Explain right to safety.
b) What is right to consumer protection?

Managerial Economics: IIBM MBA Exam papers: Avail answers at assignmentssolution@gmail.com

Managerial Economics: IIBM MBA Exam papers: Avail answers at assignmentssolution@gmail.com
Semester 1 Examination paper
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-1 Examination Paper MM.100
Managerial Economics

1) Economists have classified input as
a. Timeless
b. landless
c. labourless
d. all the above
2) ?Pi=………where Pi is the probability of certain task.
a. Not defined
b. 1
c. 0
d. It will depend on the number of Pi values we are taking for summation.
3) Slope at x=2 for the given curve y=3x3+2x be
a. 26
b. 38
c. 36
d. 18
.....
9) Which is not the Property of Indifference curve
a. Convex to the origin
b. Have positive slope
c. Indicate lower level of satisfaction
d. Do not intersect nor are they tangent to one another
10) Standard deviation is a measure of
a. Sink of price
b. Rise of price
c. Slope of demand curve
d. Risk
Part Two:
1. Define ‘Arc Elasticity’.
2. Explain the law of ‘Diminishing marginal returns’.
3. What is ‘Prisoner’s Dilemma’, a non cooperative game?
4. What is ‘Third degree Discrimation’?

Caselet 1
Mukand Limited, suffered a heavy setback during the first half of 1996 (April-September), on
account of the sluggishness in the international and domestic markets. Further, the heavy interest
burden and the depressed rupee in terms of the dollar put pressure on the bottomline. It is interesting
to see whether the Company will maintain the growth rate achieved during the year 1995-96 in the
year 1996-97 and pay the same dividend to its shareholders. ....
equity in the Joint Venture Company implementing this project. For the future, a lack of captive raw
material sources could continue to put pressure on the margins. Besides, the spinning off the Machine
Building Division could also result in lower revenues for the financial year 1996-97.
1. Are the problems faced by the Company periodic in nature, and when would the bad period over
the problems cease to persist?
2. Is there a case for shifting the business focus from the Indian market to export to foreign
countries?
3. Is there a case for restructuring and the business process re-engineering so that certain problems
and its impact are under control?
4. What would you recommend as a mission and goal to the Company?
Caselet 2
The high cost of television receivers is mainly due to scale of production and cost of the input raw
materials. The degree of automation and efficiency and technology are additional factors which
determine the cost of components. In India, the input materials are subject to very high customers
duties. Because of the split up of licences presumably with a view to avoiding a monopoly
situation, the scale of operation are far lower in India than in countries overseas. Small volume of
production has engendered the use of ....
tube is being imported and the current c.i.f. price is about Rs. 80. An import duty of 75 percent pushes
up the cost to Rs. 140. Taking damage in transit into account, the price per glass shell comes to Rs.
150. There is a freight element of Rs. 23 in the c.i.f. cost of Rs. 80. Duty is payable on freight and the
element of freight cost plus duty amounts to Rs. 40 out of the total cost of Rs. 150.
1. How long can an industry sustain on protection?
2. What is the impact of incidental services like assembly, testing, marketing, etc. on the total cost?
3. Would you agree to the suggestion for a complete changeover to wooden cabinet?
4. Would it be desirable to import the components rather than make them in India?
....
1) Free trade promotes a mutually profitable regional division of labour, greatly enhances the
potential real national product of all nations and makes possible higher standards of living all
over the globe.”Explain and critically examine the statements.
2) What role does a decision tree play in business decision-making? Illustrate the choice
between two investment projects with help of a decision tree assuming hypothetical
conditions about the states of nature, probability distribution, and corresponding pay-offs.

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Examination Paper Semester I: Managerial Economics
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-1 Examination Paper MM.100
Managerial Economics

1. It is a study of economy as a whole
a. Macroeconomics
b. Microeconomics
c. Recession
d. Inflation
2. A comprehensive formulation which specifies the factors that influence the demand for the
product
a. Market demand
b. Demand schedule
c. Demand function
d. Income effect
3. It is computed when the data is discrete and therefore incremental changes is measurable
a. Substitution effect
b. Arc elasticity
c. Point elasticity
d. Derived demand
4. Goods & services used for final consumption is called
a. Demand
b. Consumer goods
c. Producer goods
d. Perishable goods
5. The curve at which satisfaction is equal at each point
a. Marginal utility
b. Cardinal measure of utility
c. The Indifference Curve
d. Budget line
Examination Paper Semester I: Managerial Economics
IIBM Institute of Business Management
……………………….
3. What is ‘Prisoner’s Dilemma’, of non cooperative game?
4. What is ‘Third degree Discrimation’?

Case let 1
The war on drugs is an expensive battle, as a great deal of resources go into catching those who buy or
sell illegal drugs on the black market, prosecuting them in court, and housing them in jail. These costs
seem particularly exorbitant when dealing with the drug marijuana, as it is widely used, and is likely no
more harmful than currently legal drugs such as tobacco and alcohol. There's another cost to the war on
drugs, however, which is the revenue lost by governments who cannot collect taxes on illegal drugs. In a
recent study for the Fraser Institute, Canada, Economist Stephen T. Easton attempted to calculate how
much tax revenue the government of the country could gain by legalizing marijuana. The study estimates
that the average price of 0.5 grams (a unit) of marijuana sold for $8.60 on the street, while its cost of
production was only $1.70. In a free market, a $6.90 profit for a unit of marijuana would not last for long.
Entrepreneurs noticing the great profits to be made in the marijuana ……………………….
Questions
1. Plot the demand schedule and draw the demand curve for the data given for Marijuana in the case
above.
2. On the basis of the analysis of the case above, what is your opinion about legalizing marijuana in
Canada?
Case let 2
Companies that attend to productivity and growth simultaneously manage cost reductions very differently
from companies that focus on cost cutting alone and they drive growth very differently from companies
that are obsessed with growth alone. It is the ability to cook sweet and sour that under grids the
remarkable performance of companies likes Intel, GE, ABB and Canon. In the slow growth electrotechnical
business, ABB has doubled its revenues from $17 billion to $35 billion, largely by exploiting
new opportunities in emerging markets. For example, it has built up a 46,000 employee organization in
the Asia Pacific region, almost from scratch. But it has also reduced employment in North America and
Western Europe by 54,000 people. It is the hard squeeze in the north and the west that generated the
resources to support ABB's massive investments in the east and the south. Everyone knows about the
staggering ambition of the Ambanis, which has fuelled Reliance's evolution into the largest private
company in India. Reliance has built its spectacular rise on a similar ability to cook sweet and sour. What
people may not be equally familiar with is the relentless focus on cost reduction and productivity growth
that pervades the company. Reliance's employee cost is 4 per cent of revenues, against 15-20 per cent of
……………..Questions
1. Is Indian companies running a risk by not giving attention to cost cutting?
2. Discuss whether Indian Consumer goods industry is growing at the cost of future profitability.
3. Discuss capital and labour productivity in engineering context and pharmaceutical industries in
India.
4. Is textile industry in India performing better than its global competitors?

1. Free trade promotes a mutually profitable regional division of labour, greatly enhances the
potential real national product of all nations and makes possible higher standards of living all
over the globe.” Critically explain and examine the statement.
2. What role does a decision tree play in business decision-making? Illustrate the choice between
two investment projects with the help of a decision tree assuming hypothetical conditions about
the states of nature, probability distribution, and corresponding pay-offs.

Managing Hotel Operations : IIBM Exam papers: Avail solutions at assignmentssolution@gmail.com IIBM Exam papers: Contact us for solutions at assignmentssolution@gmail.com

Examination Paper: Hotel Management 
IIBM Institute of Business Management 1 

IIBM Institute of Business Management
Examination Paper MM.100
Managing Hotel Operations

1. Housekeeping is the responsibility of:
a. Hotel manager
b. Reservation manager
c. Rooms manager
d. Executive assistant manager

2. Which of the following is not the method of minimizing the overbooking problem:
a. Increasing restrictive policy
b. Third party guaranty
c. Threat of legislation
d. Advance- deposit reservation

..

8. Reservation contained following information during the procedure are design to improve the effectiveness of the front office:
a. Arriving and departure dates
b. Number of night
c. Number of person
d. All of the above

9. Bank card is the kind of?
a. Debit card
b. Smart card
c. Credit card
d. None of these

10. Segmentation comes under:
a. New product pattern
b. New market Pattern
c. New product segmentation
d. New management pattern

Part Two:
1. Explain the special characteristics of hotel business?

2. Differentiate between the marketing to the individual and marketing to the group?



3. List the Information contained in reservation.

4. Explain the organizational structure of hotel management?

..
Caselet 1
The Benson Hotel, a mid-sized independent property required new leadership. Mike Schwartz, Vice- president of operations, pondered his next move as he reviewed last month’s financial statements. The Benson was an eighty-five-room three-star property with a full-service restaurant, lounge, banquet and health club facilities. The rapidly changing marketplace and new competition from well-established franchises had made Mike’s job and the Benson’s position more tenuous. Mike decided to commission a consultant’s report on the property. He called up his longtime friend Jim Burke, who had worked for major chains across the country and was now a hospitality consultant.
“Jim, how are you old buddy?” Mike asked.
“I am doing very well Mike. This consulting work has run me off my feet. What can I do for you?” Jim Asked.
“Well Jim, I need an independent review of the Benson. We’re holding our own but these franchise guys with their management contracts are really getting aggressive,” Mike said. ....
Kitchen Operation – The kitchen staff is competent, but leadership is seriously lacking in this area. James, the interim kitchen supervisor, has difficulty coping with the restricted responsibilities placed on him and often projects these feelings onto fellow staff. This attitude also has a further negative effect on Rachel and her staff in the dining area. Chief Wilhelm left three months ago and left little incentive for James to perform his duties as sous-chef. James is somewhat adrift, constantly complaining that he is doing a chef’s job and receiving cook’s pay. 

....operly. They should have proper preparation before they have to deal with guests.
• Some departments (front desk in particular) are terribly understaffed. This causes service problems as well as high staff turnover.
• The staff morale is low. Employees work in separate departments and get caught in a rut. There is no overall team spirit. It’s more like “every man for himself.”
• There is little or no awareness of how other departments operate. This knowledge is necessary to help us understand how we impact each other.
• Many people are currently unhappy. The labor pool is small, and if they leave it will be tough to replace them. Management should work to keep the staff happy.
• There seems to be a consensus that staff members want to be able to provide good service, but too many constraints are placed on them to be able to do so.
• It is difficult to know who to go if someone has a problem with his or her manager. There should be someone designated as the resort manager so that employees have someone to communicate with should the need to do so arise.

Ken assembled his new team to map out strategies to address the operational challenges and employee concerns.
Questions:
1. Identify and describe four short-term operational strategies Ken should implement immediately at

the Rainbow Golf Resort.
2. Which form of top-down communication would be most suitable for the Rainbow Golf Resort to achieve its objectives?

B 

...

1. Explain the advantages and disadvantages of hotel technology?

2. Discuss how the room rates impact on guest demand?

3. Explain the traditional hotel industry?

END OF SECTION C 

Management Accounting: IIBM Exam papers : Contact us for answers at assignmentssolution@gmail.com

Management Accounting
Semester II Examination Papers
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-II Examination Paper MM.100
Management Accounting

1. If the variable cost(VC) be Rs 5 and the sales revenue(SR) be Rs 8 then the V/V ratio is given
by
a. 1.6
b. 3
c. 40
d. 0.625
2. Re-order level =
a. Minimum level + (normal usage * average delivery time)
b. (Daily usage + lead time) * safety stock
c. (Daily usage * lead time) + average stock
d. (Average stock level - minimum level)/2
3. Acid test ratio is the ratio between
a. Quick assets and current liabilities
b. Net credit sales and average debtors
c. Cost of goods sold and average inventory
d. None
..
10. Performa statements are otherwise called as
a. Master budget
b. Capital budget
c. Strategic plan
d. Rolling budget
e. There is no such budget
Part Two:
1. Define ‘Liquidity Ratio’.
2. Define ‘Debt Equity’ ratio.
3. What do you mean by ‘Batch costing’?
4. Explain ‘The margin of safety’.
....
Caselet 1
Sound Future Communication Ltd is planning profit for the current year. This Chairman and
Managing Director of the Company, Mr., wise Has asked the Accounts and Finance Department
to prepare the Budget outlining The implication of achieving the Profit goal of Rs 7 lakhs .The
Budgeting Department has compiled the information related to its operating and financing
activities as detailed in schedules I to VIII.
I. Balance Sheet as at March 1 of the Current year
Liabilities Amount Assets Amount
Share capital Rs 31,77,428 Fixed assets Rs 48,00,000
Retained earnings 18,96,400 Less: Accumulated
C..
0.02).
Semester II Examination Papers
IIBM Institute of Business Management
VIII Other Information
??Income Tax rate is 50 percent
??Cash dividend amount to Rs 80,000 at the end of quarter 2 and quarter 4
??At the end of the 4th quarter equipment costing Rs 6,00,000 was purchased
Assignment
Prepare a comprehensive, quarter –wise, budget to show the projected income of SFCL for the year.
Caselet 2
M/s Precision Company Ltd is in the business of making Fingertips brand calculation .Fingertips brand of
calculators has a good reputation among students, office staff and college faculty for its quality and
price. Its current market price is Rs 310 per calculator .Its unit cost structure is given in Exhibit1:
Exhibit 1 Cost Structure of Finger trips Calculators
Direct material cost Rs 150
Direct labour cost 40
Variable overheads(including printing cost ,Rs 2 and packaging cost , Rs 5) 40
Allocated Fixed Overheads 50
_____
...
calculators in the local market would not be adversely affected. According to John Mathew, production
manager , to increase the capacity by 50,000 units, a new machine ,similar to the one being currently
used, would have to be acquired .Two alternative machines are available in the market. The first
machine could be leased at an annual cost of Rs 25 lakhs. The maintenance cost available per year is
estimated to be Rs 2 lakhs. The second machine uses a new technology. It can be leased for a yearly
rental of Rs 30 lakhs. However the maintenance cost would be Rs 1.5 lakhs per year. The new
Technology based machine would also reduce the labor cost and the variable overhead cost by Rs 5 and
Rs 2 per calculator respectively. The CEO asks the finance manager to carry out a financial analysis of the
alternatives.
REQUIRED
Based on the financial analysis, what recommendation would you, as the finance manager, make to the
CEO of PCL?

1. Managerial accounting information is sometimes described as a means to an end whereas
financial accounting information is described as an end in itself. In what sense is this true?
2. Absorption and variable costing are two different methods of measuring profit and valuing
inventory. Explain.
END OF SECTION C

Knowledge Management: IIBM Exam papers: Contact us for solutions at assignmentssolution@gmail.com

Examination Paper of Semester III
IIBM Institute of Business Management
Semester-III Examination Paper MM.100
Knowledge Management

1. UCC stands for
a. Universal Commercial Code
b. Uniform Commercial Code
c. Uniq Commercial Code
d. United Commercial Code
2. E-business connects critical business systems and constituencies directly via
a. Internet
b. Extranet
c. Intranet
d. All of the above
3. Unusable rule are also called as
a. User rule
b. Conflicting rule
c. Subsumed rule
d. None of the above
...
9. Episodic knowledge is
a. Is knowledge based on the fundamentals structure functions & behaviour of objects
b. Is knowledge based on experimental information or episodes
c. Is knowledge based on the unrelated facts
d. None of the above
10. A directory that points to people, documents and repositories is
a. Knowledge map
b. Knowledge codification
c. Rapid prototyping
d. None of the above
Part Two:
1. Write short note on “KM Life Cycle”?
2. Write short note on “The Knowing Doing Gap”?
3. What is “The Malpractice Factor”?
4. What is knowledge creation?
..
Caselet 1
This case is based on an actual incident which took place in an Army Unit deployed in field area.
A part of a Battery (about 1/4 of an Artillery Regiment) was deployed in a snow bound high
altitude area of Kashmir. This was the first time, an artillery unit was deployed in an area with
roads and tracks still under development. Preparation of this area for such a deployment needed a
lot of digging for guns, pits for ammunition storage, living place of the personnel, slit trenches
and weapon pits for local defence against any possible enemy/terrorists’ attack on the position,
place for storage of rations, cook-house and communication trenches, etc.
The total strength of the party deployed there was
a) Officer - 1 (Second Lieutenant with about one year service)
b) Junior Commissioned Officer (JCO) - 1
c) Jawans - 40
..
helping attitude, positive bent of mind and with an understanding of peculiarities and problems of
the area where such accidents were quite frequent and possible. When approached to assist, he
listened to the whole incident very sympathetically and promised to assist in whatever way he
could. This officer was a contemporary of the unit in a previous station and had excellent
relations and interaction with the unit. Some items were offered by the workshop officer and
replaced accordingly. The vehicle was made roadworthy again within a fortnight and put on road
for duty. All the enquiries were dispensed with and there was no loss of face by anyone at any
level. It is pertinent to mention that it had snowed in that location as soon as the recovery party
came out of the hills.
1. Which factors contributed to motivate the troops to go ahead for such a difficult task as
recovering a damaged vehicle from such a difficult and treacherous terrain and getting it
repaired in such a short time?
2. Which incidents indicate the importance of good interpersonal relationships with juniors,
peers and superiors and what is the importance of good interpersonal relationships?
Caselet 2
Carrier Corp. is using data mining to profile online customers and offer them cool deals on air
conditioners and related products. By using services from WebMiner, Inc., the air-conditioning,
heating, and refrigeration equipment maker has turned more Web visitors into buyers, increasing
per-visitor revenue from$1.47 to $37.42.
Carrier, part of $26 billion ..
Online sales have exceeded 7,000 units this year, Berman says, compared with 10,000
units for all of last year. Carrier chose the WebMiner service because it was quick to implement
and is relatively inexpensive - $10,000 for installation and a $5 fee to WebMiner for each unit
sold, compared with 6-figure alternatives.
1. The DM application used by Carrier was one that was predictive in nature. Could a
descriptive model also be used? How would you use it, and what outputs would you except?
Would they be of any use to Carrier?
2. What other data-driven promotions could Carrier come up with using other data mining
techniques?
3. What manufacturing-driven applications can Carrier implement using data mining?
4. What finance-driven applications can Carrier implement using data mining?`

1. Explain in detail “Knowledge Management Systems Life Cycle” and its various approaches?
2. What do you mean by “Knowledge Codification” and its importance?
END OF SECTION C
---------------------------------------------------------------***-------------------------------------------------------

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Examination Paper of Knowledge Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management

Multiple Choices:
1. UCC stands for:
a. Universal Commercial Code
b. Uniform Commercial Code
c. Unique Commercial Code
d. United Commercial Code
2. E-business connects critical business systems and constituencies directly via:
a. Internet
b. Extranet
c. Intranet
d. All of the above
..
8. A rule of thumb based on years of experience is called:
a. Procedural rule
b. Tacit knowledge
c. Heuristic
d. None of the above
9. Episodic knowledge is:
a. The knowledge based on the fundamentals structure functions & behavior of objects
b. The knowledge based on experimental information or episodes
c. The knowledge based on the unrelated facts
d. None of the above
10. A directory that points to people, documents and repositories is:
a. Knowledge map
b. Knowledge codification
c. Rapid prototyping
d. None of the above
Part Two:
1. Write short note on “KM Life Cycle”.
2. Write short note on “The Knowing Doing Gap”.
3. What is Nominal Group Techniques (NGT)?
4. What do you mean by Delphi Method?
..
Case let 1
This case is based on an actual incident which took place in an Army Unit deployed in field area.
A part of a Battery (about 1/4 of an Artillery Regiment) was deployed in a snow bound high
altitude area of Kashmir. This was the first time; an artillery unit was deployed in an area with
roads and tracks still under development. ...
could. This officer was a contemporary of the unit in a previous station and had excellent
relations and interaction with the unit. Some items were offered by the workshop officer and
replaced accordingly. The vehicle was made roadworthy again within a fortnight and put on road
for duty. All the enquiries were dispensed with and there was no loss of face by anyone at any
level. It is pertinent to mention that it had snowed in that location as soon as the recovery party
came out of the hills.
Questions:
1. Which factors contributed to motivate the troops to go ahead for such a difficult task as
recovering a damaged vehicle from such a difficult and treacherous terrain and getting it
repaired in such a short time?
2. Which incidents indicate the importance of good interpersonal relationships with juniors,
peers and superiors and what is the importance of good interpersonal relationships?
Case let 2
Carrier Corp. is using data mining to profile online customers and offer them cool deals on air
conditioners and related products. By using services from WebMiner, Inc., the air-conditioning,
heating, and refrigeration equipment maker has turned more Web visitors into buyers, increasing
per-visitor revenue from$1.47 ..tions,”
Berman says.
Online sales have exceeded 7,000 units this year, Berman says, compared with 10,000
units for all of last year. Carrier chose the WebMiner service because it was quick to implement
and is relatively inexpensive - $10,000 for installation and a $5 fee to WebMiner for each unit
sold, compared with 6-figure alternatives.
Questions:
1. What other data-driven promotions could Carrier come up with using other data mining
techniques?
2. What manufacturing-driven applications can Carrier implement using data mining?

1. Explain the concept of Tacit Knowledge. List the different techniques of capturing Tacit
Knowledge.
2. Explain Global Knowledge Leadership. What are the driving forces behind global expansion
of knowledge management?
END OF SECTION C
S-2-250613

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Examination Paper: Information Technology & Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-I Examination Paper MM.100
Information Technology & Management

1. E-banking provides
a. 8hr service
b. 24hr service
c. Fast service
d. Both (b) & (c)
2. E-commerce is service on the internet which provides
a. Buying & selling of goods & services
b. Buying of goods & services
c. Selling of goods & Services
d. None of the above
3. Full form of ISP
a. Intranet Service Provider
b. Internet Service Purchasing
c. Internet Service Provider
d. None of the above
...
8. Customer Relationship Management is a processes which
a. Listen to & extract knowledge about customers
b. Listen to & extract knowledge about consumers
c. Both (a) & (b)
d. None of the above
9. Full form of ECS
a. Electronic Communicating Service
b. Electronic Clearing Service
c. Electronic Calling Service
d. None of the above
10. ATM in Banking is called
a. Automated Teller Machine
b. Any Time Money
c. Automated Time Machine
d. None of the above
True & False:
1. Advertising is a costly affair through the conventional media.
2. E-commerce provides paperless transactions.
..
10. Section 6 of the IT act recognizes the means for payment or receipt by electronic form.

1. What can be Input to build a brand?
2. What does a Branding Mean?
3. What do you understand by content selling?
4. What is E-business?
5. What do you understand by Electronic funds transfer?

1. Write a short note on Internet Banking.
2. Write a short note on threats to computer systems and controls.
3. What are different ranges of services offered by E-banking? Describe briefly?
..
1. What is the different E-commerce business model?
2. Write a short note on implementation of Information technology on development of Science
and technology in India?
3. What are the different stages of a Strategic Information Management System?
4. What are the advantages of the “Proposed system”.

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IIBM Institute of Business Management
Examination Paper MM.100
Industrial Relations
..
True and False:
1. Central Board of Workers Education (CBWE) was set up in 1986.
2. The joint Departmental Councils are encouraged to hold annual meetings, a scheme which
was initiated in 1970.
3. The lockout of the pilots was lifted from 3rd November, 1974.
4. The Employers federation of India formed in 1936.
...
10. Standing Orders may provide as to who should enquire.
Part two:
1. Who are ‘Blue Collor’ workers?
2. What are the basic causes of ‘Grievances’?
3. Write a note on ‘Payment of Gratuity Act, 1972’.
4. Explain ‘Walker’s Model’ for worker’s participation in management.

Caselet 1
(A)HISTORY OF THE FIRM:
Bombay Electricals was started in 1940 by Mr. Desai, a refrigeration engineer, as a proprietary company.
In 1941 he ran short of money and approached Mr. Khanna, Chairman of a large group of companies, for
help. Mr. Khanna decided to invest capital in the company and thereby obtained 75% control. The
company was later registered in 1945 as a Public Limited company but management was left all this time
in the hands of Mr. Desai. Until 1947 the company showed substantial losses because Mr. Desai started a
number of new product lines but did not stick to any long enough to establish either the production or the
markets. Nor did he make any study of the existing markets or production in the ..
This case raises some highly interesting and significant questions:

Questions:
1. Similar problems which caused this strike in 1960 were satisfactorily resolved in the past in Bombay
Electricals. Why could not the differences be settled in 1960?
2. Inspite of high earnings by employees, why did they choose to go on strike for a relatively small
difference of Rs 30/- in their demand preceding the strike?
Caselet 2
THE ORGANIZATION
Thomson and Richards, two technocrats from Holland, both in the age group of late 30s came as
consultants to Calcutta with French Company on a project assignment in 1940. They were quite
impressed with Indian culture and decided to settle down in India. Upon completion of their project, they
started their own company under the name Thomrich Pvt. Ltd. which manufactured agricultural
equipments. Encouraged by the performance of the company, they ventured into the manufacturing of
fertilizer manufacturing equipments in 1944 under the same banner. Their entrepreneurial skills ..
profits by exploring new markets. The Indian market by now was already flooded with many players,
leaving the international market as the only option, which was equally a hard nut to crack. Abraham felt
trapped in a highly volatile situation, where he fumbled for a speedy and pragmatic remedy.
Questions:
1. Was the company’s decision to enter the tractor segment right, when KCP had already captured
the market?
2. Had you been Abraham, how would you tackle the present situation?

1. What is inflation? Compare its role with money and the real earning of the Industrial workers.
Use appropriate data to justify your answer.
2. How can the bargaining affect the workers as well as the firm? “It is a method of wage fixation.”
Evaluate.

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Examination Paper of Marketing Management 
IIBM Institute of Business Management 1 

IIBM Institute of Business Management
Examination Paper MM.100
International Marketing Management
...
True and False:
1. The Balance of trade denotes the sum between merchandise exports and merchandise imports of a country.
2. Balance of Payment has been divided into 3 parts.
3. ITPO stands for International Trade Promotion Organization.
4. Export Import Bank was established on January 1, 1982.
5. Uruguay Round of Multinational Trade Negotiations was launched at Punta del Este in September 1986.
6. Product development and adaption are moreover static concepts.
7. Revocable letter of credit is not very common in export trade.
8. Pre-shipment finance is not provided by the commercial banks.
9. State trading is resorted to for a number of reasons.
10. Agency agreement is not a legal document.

Part Two:
1. Write about masculinity vs. feminity of culture.

2. Write a note on ‘Organic effect’ that affect the decision making process.

3. What is ‘Ad Valoram’ rate of duty?

4. What is ‘Diversified strategy’ for advertisement?

END OF SECTION A
Section B: Caselets (40 marks)
• This section consists of Caselets.
• Answer all the questions.
• Each caselet carries 20 marks.
• Detailed information should form the part of your answer (Word limit 200 to 250).


Examination Paper of Marketing Management 
IIBM Institute of Business Management 2 

Caselet 1
Export Marketing:
The trade in black pepper is unhappy that exports may not show a sign of revival in prices in the immediate future. World prices have been showing a downward trend for eighteen months and this has resulted in much lower earnings for exporters . The UK, West Germany and the Netherlands have cut their import requirement though the American demand has shown some growth. Brazil has been resorting to aggressive selling at lower prices and the expectations are that its exports will reach an all-time peak of 32,000 tones in the 1981-82 season. The 1981-82 Indian season is only about six weeks away. The Brazilian offensive has forced India to withdraw so to any from the US and West European markets and increase its reliance on communist buyers. As many as 1980-81.the Soviet Union alone accounting for 12,647 tones. But exporters are concerned at the diversion on such a scale of this trade.
1. Had you been the pepper exporter, what would be your short term and medium-term export marketing strategy in the above environment?

Caselet 2
SMART KIDS – SELLING EDUCATIONAL GAMES AND
RESOURCES TO THE WORLD
Smart Kids Ltd. An Auckland company that makes educational games and resources to read and understand maths has won a Trade New Zealand Export Award for its success in international markets in 2003.Established eight years ago in the family home basement, Smart Kids is led by husband and wife team, joint chief executives David and Sun Milne and their sons Duncan and Frase. She Milne, an ex-teacher, says from just 30 products when it started, the company produces more than 200 produces catering for student’s activities, grammar concepts and numeracy. She says the international appeal of Smart Kids products was highlighted recently, when company’s ..that could cover almost 70,000 schools and compete with every established educational publisher”. He says annual exports now exceed $2.2 million and account for more than 90% of turnover. In order to grow the business, surplus profits are reinvested back into product development, infrastructure – the company recently moved its Auckland operation into new 20,000 

Examination Paper of Marketing Management 
IIBM Institute of Business Management 3 

square feet premises in Ellerslie. Mr. Milne says the Smart Kids brand is now well established internationally with the company enjoying many competitive advantages, including its New Zealand origin. New Zealand education is highly regarded overseas and we find that international teachers to get hold of educational products made in this country.
1. What are the major considerations for a firm in order to while deciding its markets entry strategy?

2. To what extent direct control and ownership are critical for Smart kids export distribution strategy?

1. “India’s export markets are still largely limited to the developed countries.” Critically examine this statement highlighting the main factors responsible for the present state of affairs and your views about the future prospectus.

2. “A world in which exchange rates fluctuate constantly is a threat to international marketing”. Discuss?

END OF SECTION C 

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Examination Paper: Insurance Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Insurance Management

1. India’s first insurance company was established in:
a. 1818
b. 1817
c. 1718
d. 1950
2. The word ‘Ombudsman’ in Insurance means:
a. Appointment of an official to sell the goods.
b. Appointment of an official to investigate the complaints.
c. Appointment of an official to inspect the quality of goods.
d. Appointment of an official to supervise the work force.
3. Insurance is a:
a. Contract
b. document
c. Agreement
d. Both (a) & (b)
4. ‘Asha deep’ is an Insurance:
a. Related to dreaded disease or death
b. Related to theft
c. Related to fire
d. Related to crops
..
10. USP stands for:
a. Unique Sales Promotion
b. Unique Sales Process
c. Unique Selling Proposition
d. None of the above
Part Two:
1. Elaborate the functionality of ‘Married Women’s Property Act’ of India.
2. What are the necessary documents that have to be submitted for getting a License for agent
ship in Insurance Business?
3. Mention any two Insurance Policies for Handicapped.
4. What is ‘Charter Policy Parity’?

Caselet 1
Insurance Business- The Difference in Providing Services
With increasing competition and changing customer preference, companies both in the manufacturing and
service sectors, are increasingly focusing on services to differentiate their offering from each other. The
need is being felt more than ever before as the tangible features of ‘products’ offered by manufactures and
service providers tend to get imitated easily. This implies that companies will need to find certain
intangibles that can differentiate their respective ‘Products’. The insurance sector in India was a
government controlled till very recently. ..
insurance, the sum insured of most of the policies will range between Rs 50,000 and 1 lakh. “This’s
where the volumes live”.
Questions:
1. What are the basic factors required as you feel for further improvement in Pricing?
2. According to some industry watches, the big players like Reliance the Tata, and the Birlas
contribute to almost 30% of the total premium collected by GIC and its four subsidiaries. And to
the extent, GIC and its subsidiaries could see their business shrink. Comment.
Caselet 2
A fire occurred on 15th December, 1999 in the premises of ABC Co. Ltd. From the following figures,
calculate the amount of claim to be lodged with insurance company for loss of stock:
..
Salvage value of stock after fire was Rs 2,00,000. The policy was for Rs 55,00,000 and was subject to
average clause.
Question:
1. What according to you, ABCL should have used to claim its best insurance refunds?


1. How does Money Back Policy differ from Endowment Assurance? Which one is a better
option and why?
2. How important is the Consumer Protection Act an in today’s world of consumerism?

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1.    To compare three sites, the various factors are listed, as given below. Select the optimal location and give reasons for your choice:

    Site A
Rs.    Site B
Rs.    Site C
Rs.
Rent    20,000    10,000    10,000
Labour    1,35,000    1,30,000    1,60,000
Freight Charges    81,000    64,000    28,000
Taxes    Nil    3,500    2,000
Power    6,000    6,000    6,000
Community attitude    Indifferent    Want business    Indifferent
Employee Housing    Excellent    Adequate    Poor


2.    What are the principal considerations for location of:
i.    Steel industry around Bihar
ii.    Zinc smelter Plant at Udaipur (Rajasthan)
iii.    Plastic industry in Bombay
iv.    Khetri Copper Project in Rajasthan
v.    Textile industry at Bombay and Ahmedabad
vi.    Sugar industry in Maharashtra and U.P.
vii.    Glass and Bangle industry at Firozabad
viii.    Woollen carpets at Mirzapur
ix.    Silken sarees at Kanjiwaram ( Tamil Nadu )
x.    YMCA Institute of Engineering at Faridabad
xi.    Indian Oil Refinery at Mathura
xii.    Iron foundaries at Agra
xiii.    Brass sheet industry at Moradabad
xiv.    Bed sheet industry at Sholapur.
xv.    Escort Tractors Ltd. At Faridabad.

3.    a. What do you understand by “Centralised Production Planning and Control”?   Give its advantages.

b. What is the position of P.P.C. in a works organization? Show it with the help of a chart.

4.    a. What do you understand by the ‘Follow up’ function of production planning and control? Explain

b. Give a specimen of “Gantt Chart” which is normally used in the production planning and control department and describe briefly how it could be used for checking the actual progress of a job against the schedule


5.    a. What are the various Indirect Expenses which are essential in estimating the total cost? Explain

b. What do you understand by depreciation? Explain


6.    a. What is the purpose of Work Measurement? Enumerate its uses

b. What are the various allowances considered in Time Study?

c. Define “Rating”. What is its necessity?


7.    a. What are the techniques of work measurement? Explain each of them briefly.

b. Why is a job broken down into elements and what are the general rules for selection of elements?


8.    a. How ‘management functions’ differ from ‘administrative functions’ specially in the context of ‘differentiation’ and ‘integration’ activities involved in realising the organizational objectives?

b. Distinguish between ‘formal’ and ‘informal’ type of communication system.

c. Considering a manufacturing organization as a ‘socio-technical’ system indicate how the four principal functions of management are interrelated.

9.    a. Explain the assumption underlying PERT and CPM network models applied in Project Management.

b. How is PERT different from CPM? Explain their fields of application

c. A project is composed of seven activities whose time estimates are listed in the following table. Activities are identified by their beginning(i) and ending(j) mode numbers:


i.    Draw the project network and identify all paths for its completion.
ii.    Find the expected duration and variance for the project
iii.    Calculate the early and let occurrence time for each mode. Calculate expected project length.
iv.    Calculate the stack for each activity


10.    What are the basic differences between
i.    Operation process chart
ii.    Flow process chart
iii.    Flow diagram, and
iv.    String Diagram.

Draw sample charts with a specific product in mind to explain the characteristics of these techniques of Work Study.

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    KAZIAN GLOBAL SCHOOL OF BUSINESS MANAGEMENT

SUBJECT: GENERAL MANAGEMENT
N.B: 1} Attempt all the questions
Reference Number: KB-00113-10505
___________________________________________________________________________
Q. 1: To reduce the trade deficit, and to slow the outsourcing (or off shoring) of U.S. jobs, many people
encourage Americans to insist on purchasing consumer goods made in the United States. What are the
advantage and disadvantage of a buy American policy?
Q. 2: A manufacturing supervisor changed his sex from male to female, and took a medical leave of
absence during the final stages of the transformation. Upon her return, she wanted her old job back. The
company offered her a technician’s job but refused to reappoint her as supervisor, saying she would
create too many distractions. Describe whether you think this situation is a question of job
discrimination?
Q. 3: For what type of leadership situation might a transformational leader be inappropriate?
Q .4: Think back to the executive who recognized employees with motivational stickers, such as
“Dynamite.” What impact might such a sticker have on your job performance and satisfaction?
Q. 5: How might understanding the steps in the communication process help managers and staff
professionals do a better job?
Q. 6: In what way is participating on a spots team, in a musical band, or in an orchestra good
participation for being a member of a work group on the job?
Q. 7: Why don’t managers who are great controllers generally receive as much publicity as managers
who are great leaders?
Q. 8: Why should management be willing to rehabilitate employees through an employee assistance
program when so many workers have been downsized in recent years?
Q.9  What are some examples in modern world politics that can be explained by game theory and or
chaos ?
Q.10: Who are the stakeholder's networks and coalitions to influences stakeholders?

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Examination Paper: Construction Management 
1 IIBM Institute of Business Management 

IIBM Institute of Business Management
Examination Paper MM.100
Construction Technology

1. Excavation carried out for construction of individual foundation and trenches is- :
a. Sloped excavation
b. Bulk excavation
c. Confined excavation
d. Excavation in rocks

2. Which of the following is not the temporary exclusion of controlling ground water?
a. Sump pumping
b. Cofferdams
c. caissons
d. Well point system

3. Strength, water-tightness, abrasion resistance are the properties of-:
a. Plastic concrete
b. Hardened concrete
c. Both a & b
d. None of these

4. The welding which is not suited for fabrication work known as-
a. Fusion welding
b. Friction welding
c. Flame welding
d. Metal arc welding

5. The most common heat sources used in industrial welding works are-
a. Electric welding
b. Resistance heating at an interface
c. Flame welding
d. All of the above


…………………………
9. RCC stands for _______________________________.

10. WMM stands for __________________________________.

Part Two:
1. What are the causes of accident at construction sites?

2. List the document required for actual project implementation.

3. What are the activities involved in plastering?

4. List the guidelines for storage of civil engineering construction material.


Caselet 1
The president rise in commodity prices across the board, s posing major threat to those working on construction projects, in general and real estate projects, in particular. The prices of raw material are it cement, steel, aluminum, plastics, etc., are seeing an upward rally. This can hamper the growth of the sector adversely in case the demand for these projects, worth crores of rupees, falls. The impact of this fall would be severe on country’s infrastructure development as well as the growth of the manufacturing sector. This lurking risk is not restricted only to domestic sector but is gaining global attention. Globally too project managers are concerned as commodity prices shoot through the roof. In addition to the problem of cost overrun, KPMG’s Global Construction Survey conducted in the year 2007 unraveled three major aspects of the construction sector; Current business trends, management of building process and the future. The findings revealed that the shortage of qualified contractors to bid for and execute ………………….
intervention by IT sector can also help the construction sector in reducing the man-managed deficiencies that contribute to cost and time overruns, if not eliminating it in entirely.
Questions:
1. The cost-effective construction technologies would emerge as the most acceptable case of sustainable technologies in India. Comment

2. Explain what lessons are required to be learned from International experiences and its own past experiences in construction project.

Caselet 2
The Euro Tunnel formerly known as Channel Tunnel project was conceived for over two centuries. However, it was in April 2, 1985, a formal invitation to complete the fixed link of it was floated by the British and the French. Thereafter, in January, 1986, the train/shuttle tunnel developed by the consortium channel Tunnel Group Limited-France-Manche S.A. (CTGFM) was ultimately given the contract. In the development of it, design engineering was the prime challenge. The challenge was overcome through construction of three concrete lined parallel tunnels of approximately 50 kilometers long running mostly 

…………………………..water pressure were used. Lining of the tunnels were done with pre-cast concrete segmented rings and ductile iron as per soil conditions so as to ensure a 120 year life. The concrete used in the tunnel construction are of high strength and density so as to give optimum corrosion protection to the steel reinforcement. Besides, secondary protection against corrosion was ensured through surface coating.
Questions:
1. Explain the construction of the ‘Euro Tunnel’.

2. State the benefits of the construction of the ‘Euro Tunnel’.


1. Define “Glazing”, Explain different kind of glasses used for glazing purpose?

2. What is meant by mechanical handling? List the important safety guidelines for mechanical handling.

END OF SECTION C 

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Examination Paper: Construction Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Construction Industry

1. This effect is the result of a combination of a variety of factors that can be traced back to the
building’s design building materials, and the cumulative effects of low order characteristics on
human health:
a. Sick building syndrome
b. Ionizing radiation
c. Non-ionizing radiation
d. Pollutants
2. ____________ represents all aural sensations experienced by the user due to noise at all
frequencies, levels, and dynamics:
a. Hydrothermal discomfort
b. Acoustic inconvenience
c. Visual discomfort
d. Olfactory discomfort
3. This is the influence of the production of toxic compounds by the construction and operation on
the site itself & neighboring surface:
a. Air pollution
b. Soil pollution
c. Acid rain
d. Smog & other air pollution
4. ________ opens up new markets and news competition from the construction sector in the new
member states.
a. PU Enlargement
b. CU Enlargement
c. DU Enlargement
d. EU Enlargement
5. Installing energy efficient appliances & fixtures & changing irrigation practices & behavior can
reduce water consumption by 30 percent
a. Water conservative
b. Recycled content materials
……………………….
9. ECCREDI stands for _______________________________.
10. LEED stands for __________________________________.
Part Two:
1. What is ‘Mobile Document Management System’?
2. Briefly explain the Lean Production.
3. Define Green Building.
4. What is slowing down Penetration of Green Construction?
Caselet 1
The president rise in commodity prices across the board, s posing major threat to those working on
construction projects, in general and real estate projects, in particular. The prices of raw material are it
cement, steel, aluminum, plastics, etc., are seeing an upward rally. This can hamper the growth of the
sector adversely in case the demand for these projects, worth crores of rupees, falls. The impact of this
fall would be severe on country’s infrastructure development as well as the growth of the manufacturing
sector. This lurking risk is not restricted only to domestic sector but is gaining global attention. Globally
too project managers are concerned as commodity prices shoot through the roof. In addition to the
......
addressed as demand for construction services shall increase over the next five years.
Considering India’s embarkment towards major construction projects related to highways, ports, airways,
…………………………..by IT sector can also help the
construction sector in reducing the man-managed deficiencies that contribute to cost and time overruns, if
not eliminating it in entirely.
Questions:
1. The cost-effective construction technologies would emerge as the most acceptable case of
sustainable technologies in India. Comment
2. Explain what lessons are required to be learned from International experiences and its own past
experiences in Construction Project.
Examination Paper: Construction Management
4
IIBM Institute of Business Management
Caselet 2
The Euro Tunnel formerly known as Channel Tunnel project was conceived for over two centuries.
However, it was in April 2, 1985, a formal invitation to complete the fixed link of it was floated by the
British and the French. Thereafter, in January, 1986, the train/shuttle tunnel developed by the consortium
channel Tunnel Group Limited-France-Manche S.A. (CTGFM) was ultimately given the contract. In the
development of it, design engineering was the prime challenge. The challenge was overcome through
construction of three concrete lined parallel tunnels of approximately 50 kilometers long running mostly
undersea (about 38 Km) from the English and French ends. Of these, the two outside tunnels which are
used as rail tunnels had a diameter (internal) of 7.6 meters for train movement. These rail tunnels were
dug at an average distance of 30 meters. The other one, the central tunnel has an internal diameter of 4.8
meters for catering to servicing activities. For effectuating it, the service tunnel is linked with the rail
tunnels through cross-passages along the entire stretch, at equal intervals of 375 meters. Besides, the rail
tunnels were also connected with ducts of piston relief at intervals of 250 meters for maintenance of air
……………………………………..optimum corrosion protection to the steel reinforcement. Besides, secondary protection against corrosion
was ensured through surface coating.
Questions:
1. Explain the construction of the Euro Tunnel.
2. State the benefits of the construction of the Euro Tunnel.

1. Explain the Government Role in BOT Projects. Give the Recommendations for Encouraging the
Private Sector Involvements in BOT Projects.
2. Explain the Role of Construction Industry in Climate Change.
3. What are the areas of design that are to be and shall be addressed in order to achieve sustainable
built environment?
END OF SECTION C

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Attempt Only 4 Case Study

CASE – 1    BHEL’S Strategic Intent

Bharat Heavy Electricals Ltd (BHEL) is major Indian public sector enterprise in power, engineering, and manufacturing divisions and centres spread all over the country. It exports to more than 45 countries.

The Vision 2001 statement of BHEL is as below.

MISSION:  To be the leading engineering enterprise providing quality products, systems, and services in the fields of energy, transportation, industry, infrastructure, and other potential areas.

VALUES:
-    meeting commitments made to external and internal customers
-    foster bearing, creativity, and speed of response
-    respect for dignity and potential of individuals
-    loyalty and pride in the company
-    team playing
-    zeal to excel
-    integration and fairness in all matters

BUSINESS MISSION:  To maintain a leading position as suppliers of quality equipment, systems, and services in the field of conversion, transmission, utilisation, and conservation of energy for application in the areas of electric power, transportation, and gas exploration and industries. To utilise company’s capabilities and resources to expand business into allied areas and other priority sectors of the economy like defence, communication, and electronics.

COMPANY OBJECTIVES:
Growth
To ensure a steady growth by enhancing the competitive edge of BHEL in existing business, new areas, and international operations.
Profitability
To provide a reasonable and adequate return on capital employed primarily through improvement in operational efficiency, capacity utilisation, and productivity and generate resources to finance the company’s growth.
Customer
To build a high degree of customer confidence by providing increased value for his money through international standards of product quality, performance, and superior customer service
Technology
To achieve technological excellence in operations by development of indigenous technologies and efficient absorption and adaptation of imported technologies to suit business needs and priorities and provide a competitive advantage to the company.
Image
To fulfill the expectation which stakeholders like government as owner, employees, customers, and the country at large have from BHEL.


Question:-

Analyses the vision statement of BHEL and comment on its positive and negative features.

CASE – 2    The Troubled Soap Opera

Doordarshan (DD) is India’s public service broadcaster (PSB) with 1,000 transmitter covering 90 per cent of the country’s population across an estimated 70 million homes. It has 21,000 employees managing its metro and regional channels.
Recent years have seen growing competition from private channels, now numbering more than 60, and the cable and satellite (C & S) operators. The C&S network reaches nearly 30 million homes and is growing fast.
DD’s business model is based on selling half-hour slots of commercial time to the programme producers and charging them in minimum guarantee. For instance, the present tariff (i.e., in 2001), for the first 26 episodes of a programme, is Rs 42 lakh plus the cost of production of the programme. In exchange, the producer gets 720 seconds of commercial time that he can sell to advertisers and generate revenue. Break-even point for producers, at the present rates, thus is Rs 70,000 for a 10-second spot in order to break-even. It is at this point that advertisers face a problem: the competitive rate for a 10-second spot is Rs 50,000. Producers are cagey about buying commercial time on DD. As a result, DD’s projected revenue growth is just 6 to 15 per cent as against 40 to 50 per cent for the private sector channels. Software suppliers, advertisers, and audiences are deserting DD owing to its unrealistic pricing structure.
Clearly, DD has three options if it is to survive. The first is to privatise and the other is to become a pure PBS. In between is the third option of a middle path.
The SWOT factors of DD, analysed by Business World in its issue of March 19, 201, are as below.

Strengths    Opportunities     Weakness     Threats
?    Its 1,000 transmitters cover90 per cent of the country’s population across an estimated 70 million homes against C & S’s tally of 30 million homes.    ?    Cable distribution along with MTNO and DoT
?    Leasing infrastructure, time blocks to other broadcasters like Channel 9
?    Digital terrestrial transmission
?    Syndicating programming     ?    Too much political interference
?    Muddled programming and commercial strategy
?    Low credibility
?    Gross over-staffing
?    Little stability    ?    Producers and advertisers are deserting DD in droves
?    C & s Continues to attract a larger portion of advertising, and now pay revenues

    Privatisation could fetch the government a tidy sum and solve many of the managerial and operational problems of DD. Yet, no government can be expected to let go the reins of mass media owing to its political ramifications. If DD is to be a pure PSB, then it needs to have just a news-focussed channel letting its metro and regional channels become autonomous entities. The middle path would mean that DD tighten up its management by reducing its bloated workforce, diversifying into other media, creating marketing function, and overhauling its programming function.



    The challenge seems to be to leverage DD’s immense potential and emerge as a formidable player in the mass media in India.

Question: Analyse the SWOT factors and the options before DD. What, in your opinion, is the best strategic alternative before DD? Why do you think the proposed alternative to be the best?

CASE – 3    Managing Cultural Changes at Procter & Gamble

In September 1998, the Procter & Gamble Company, Cincinnati, USA, announced a major global structural change programme, “Organisation 2005”. The mission of the programme was to take P & G’s global turnover from $ 38 billion to $ 70 billion by 2005. The objective was to raise profitability by changing the work culture at P & G. The change drivers identified were the attributes of Stretch, Innovation, and Speed (SIS). The structural changes to be initiated included setting up of four global business units based on product lines, eight market development organisations based on regions, and one global business service centre. A 14-member cross-functional team named as the Culture Team was set up to oversee the management of change.

    The achievements of the Organisation 2005 programme were to be seen in terms of:
1.    changing P & G from being a misaligned organisation to one aligned on common goals, with trust as the foundation
2.    evolve from an intense inspection-led organisation where everything is kept under control to one that is a team-collaborating unit
3.    shift from a risk-avoiding culture to a stretch-taking one
4.    move from running down on complexities to taking on challenges
5.    heave from a slow-moving organisation to one which hurtles through stretch, innovation and speed to breakthrough goals

As the news of Organisation 2005 programme reached the P & G Hygiene and Health Care headquarter at Mumbai, India, there was a lot of apprehension among the employees. Uncertainty and suspicion arose with regard to their own future and related to the continued existence of the business division they worked in. It took about a year for the apprehensions to fade away and be replaced by clarity and confidence.

P & G, India adopted the global motto of SIS of its parent. A cultural team was set up to communicate the goals of SIS to the employees and to seek their involvement in creating a new P & G. The team set out to identify projects to help achieve the goal of SIS and to get employee feedback periodically. Outdoor meetings of all P & G India employees were conducted to drive home the SIS message. Weekly indoor meetings were held both department-wise and across hierarchies and categories. Team members were made responsible for communicating formal and informal feedback to and from their department. Monthly updates and communication through newsletters were extensively used. Reassurance of employees thus became an on-going continual process.

Says a P & G employee: “Initially, when the global changes were announced, we were a little skeptical as to what will be its impact on the Indian operations. Now after so much communication and interaction at all levels, we are confident and look forward to this change.”


Question:
1.    Comment on whether the cultural changes at P & G are supportive of the strategy being implemented.
2.    What, in your opinion, are the chances of the cultural change being successful? What needs to be done additionally to ensure success?



CASE – 4    What do You Know about Knowledge Management

Shailesh Gupta was quite impressed on meeting T Rajashekhar who was a knowledge management consultant. The chance meeting took place after the annual Laghu Udyog Sangh (Small-industries association) function, which Shailesh was attending. Shailesh requested Rajashekhar to find time to visit his factory to which the latter readily agreed.
Shailesh belonged to an old and established business family of Mahanagar where his grandfather had set up a cooking oil business. The business grew and prospered well. Shailesh’s father was prudent enough to provide him with good education. After graduating in commerce, Shailesh was sponsored by the family business to do a year’s management education programme at Manila. On his return, Shailesh was eager to implement new ideas to his family business and to the real estate and construction business that his father had started.
When Rajashekhar arrived at the appointed time, the first question that Shailesh asked him was about his specialization—knowledge management (or KM, as Rajashekhar referred to it). “KM”, said Rajashekhar, “is a fairly new concept in large corporations that are looking to maximise returns by turning all the data available internally into useful and productive information, which can help predict market trends and competitor moves.” Shailesh immediately related this to his own problem of managing the real estate business that was facing intense competition from newer companies that had come up in the last few years. He was eager to know how KM was implemented.
Rajashekhar cautioned by saying “A formal KM system requires a lot of planning and a sound framework in order to be successful. The process involves planning and gathering of data to an organisation available in any form such as text, graphics as well as audio-visual. Once this has been done, the next step is to collate the data in a format that can be catalogued, indexed, filtered, or linked in a manner that makes sense. Then the information has to be refined and projected in a manner that can be easily disseminated throughout the organisation. The purpose is to help managers take better decisions on the basis of the information provided.”
At this point, Shailesh was excited enough to ask why should decision-makers apply KM within their companies. What Rajashekhar told created some apprehension in Shailesh’s mind. He said, “KM is important for organisations—big or small—that strive to achieve competitive advantage. KM enables corporate and market intelligence to be used in strategic planning.” Shailesh was quick to interject with a query about KM’s applicability to a small business like his own. Rajashekhar agreed by saying “KM is easier for large organisations as they already have a network that helps them share information through e-mail, intranet, and the Web. But any committed organisation, even if small, could apply KM if determined to do so.” He continued, “Once a company has a KM process in place, it will be able to empower its employees with information on various aspects of decision-making related to the strategic as well as operational activities.”
The meeting ended but Shailesh kept on thinking about what Rajashekhar had told him about KM. A thought that lingered for long was whether his employees, long used to working in the traditional environment, would readily share information that they had. And whether they would be

willing to adapt to the sophisticated technology involving, what Rajashekhar informed, datamining, intranet, video-conferencing, and webcasting that the KM process was based on.

Question:
How do you respond to Shailesh’s predicament expressed at the end of the case?




CASE – 5   Supply Chain Management at Hindustan Levers

The final year class of MBA students was quite excited on hearing that the head of information systems and the infotech manager (sales and distribution) of Hindustan Lever Limited (HLL) were coming to address them on the application of supply chain management (SCM) at HLL.
The mini auditorium was full when the lecture started. The first thing the managers did was to introduce the company to the audience of students and faculty members of the business school. They also suggested that any one could ask question during the presentation they were going to make.
The head of information systems started by saying “as you must be aware, HLL, subsidiary of Unilever, is India’s largest fast-moving consumer goods (FMCG) company. We are the leaders in home and personal care products, foods and beverages, and specialty chemicals. Armed with a portfolio of 110 brands, HLL’s has a vision to meet everyday needs of people everywhere by anticipating the aspirations of customers and responding creatively and competitively with branded products and services that raise the quality of life.” He went to relate the experience of HLL at restructuring its businesses by informing that HLL initiated Project Millennium focussing on the four areas of growth, knowledge, talent, and cost. On being asked whether that was the first time that HLL was restructuring its businesses, the head of information systems replied that business restructuring is a continual process and HLL invested close to Rs 10 crore over a period of a year on the process itself. The process resulted in HLL moving out of its non-core areas, integration of existing core areas, and exploring new potential areas.
At this point, the infotech manager took over and explained the marketing set up of the company. He said, “Owing to the nature of our business activities, we need to launch several new products every year. Streamlining procurement, operations management, and marketing are mammoth operations. It is here that an operational effectiveness technique like SCM came to our aid. With SCM solutions, we are able to monitor all our production lines and manage existing distribution network to make way for new products.” On being asked to relate how HLL was using information technology (IT), the infotech manager said, “SCM mainly relies on the use of IT. For support, there is a satellite based communication system that offers voice and communication facilities linking over 200 locations all over the country. Other initiatives on the IT front have been taken to support the streamlining of the whole process. E-commerce and B2C portal are used to reduce the inventory levels and the working capital cycle. Continuous innovation in process and product management are the other supporting initiatives.”
Some of the students were interested in knowing the software used by HLL for SCM. To this, the infotech manager said that Mfg Pro, a software similar to Enterprise Resource Planning, was introduced in 1998. With this HLL has been able to reduce the duration of production runs. “Constant monitoring of inventory levels and servicing demand is done so that no bottlenecks hold up the supply lines so crucial to an FMCG company such as ours,” he added.
The students were quite impressed to know that the SCM system links the HLL’s headquarter at Mumbai with its 50 factories, an equal number of depots, and 200 sites. More than 750 of the larger


stockists have also been linked through a TCS EX software package. From the enthusiasm of the infotech manager, the audience could surmise the continual search for a software solution to enable seamless operations of its value chain seemed to be a fetish with HLL.
A young faculty member interjected at this stage to ask about the difficulties faced in SCM implementation is not always smooth. “The process involves changing established ways of working and it could turn out to be quite painful. The success of the SCM system depends on the quality of data provided to it. Training in error-free data logging is essential.” The head of the information systems added, “Then, there is a bigger challenge of decentralisation of decision-making to the shop floor level.

The fear of making mistakes and getting one’s inefficiencies exposed are the behavioural snags that any company implementing SCM has to contend with.” The presentation ended with the head of information systems encouraging the students to learn more about SCM as it offered a viable approach to managing the value chain in an integrated way.

Question

Suppose you were a student at the business school and a member of the audience at the presentation on SCM at HLL. In the business policy the next day, the professor asks anyone to say how SCM is related to business strategy. What would be your reply?