NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment
Applicable for December 2020 Examination
Assignment Marks:
30
1.
As
a researcher, you need to study how many Kirana stores in Mumbai sell corn flakes
of
well-known US firm namely Kelloggs. Which non-probabilistic sampling method
would
you use to complete your research? Also state the reasons behind choosing that
method.
Also explain as to how will you proceed ahead with choosing the areas/
localities in Mumbai to conduct your research
alongwith timelines. (10 Marks)
2. You are the Head of a Market Research Organisation. Your FMCG
client Kraft Heinz
has recently introduced “High Fibre,” a new type of biscuit that
contains ingredients
that are meant to be good for Heart patients. The FMCG company
wants to understand
how customers are reacting to their recently launched biscuit.
Draft a Questionnaire
containing not more than 20 questions that would succinctly
address the query posed
by the FMCG client. (10 Marks)
3. You have been recently appointed as a “New Product Development”
Head for Voltas
Beko (Tata-Beko Alliance Company). You have been asked to develop
2 new
innovative products namely Dishwasher & Air Purifier as part
of their product
portfolio.
a. Explain the process in detail to arrive at the creation of your
2 new products
(5 Marks)
b. Is there a need to conduct Test Marketing? If Yes or No, please
state your reasons to
support your answer. (5 Marks)
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