NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Customer Relationship Management
Internal Assignment
Applicable for December 2020 Examination
Assignment Marks:
30
1.
As a marketing manager of an online delivery application which caters
specifically to
grocery,
what innovation would you introduce to retain your existing customers and
attract
new customers to increase your customers lifetime value during the current
COVID-19
pandemic. (10 Marks)
2. Prepare a Caselet for Salesforce India. Look at their CRM
practices and solutions they
offer and enlist their competitive advantages vis-à-vis other
players in the Indian
market. (10 Marks)
3. The male grooming market has been expanding rapidly over the
last few years in India.
There are umpteen number of brands out there vying for the share
of the target
audience’s wallet. Face washes, Beard oils, Styling gels, lip
balms, Talcum powders,
Cologne soaps, moisturizers, etc. are some of the male grooming
products available in
the market. A multinational FMCG company known for its home and
personal care
products, is planning to launch a new brand of ‘anti-pollution
face wash’ in Indian
markets. The face wash will be available nationwide and promises
to be a mix of
herbal ingredients, aloe vera & charcoal.
a. Devise a customer relationship management strategy based on the
segmentation study.
(5 Marks)
b. Create a customer profile based on the information provided in
the brief given above.
(5 Marks)
**********
No comments:
Post a Comment