NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment
Applicable for December 2020 Examination
Assignment Marks:
30
1.
In the midst of the current lockdown in the country, the opening of a new salon
got
postponed.
Now since the government has given the permission for the salons to open
throughout
the country, can you please guide ABC Ltd. about how can they manage
the
7P’s of Service Marketing in times of the Pandemic (10 Marks)
2. A new hotel chain is confused as to what
all supplementary services they should
provide to their customers. Can you please guide them about
supplementary services
by using the Flower of Service (10 Marks)
3. A newly refurbished mall post the lockdown is bearing a
beautiful look to it. But the
owners are not sure whether they have been able to create the
right Service
Environment.
a. Can you as a consultant guide them on the same using the
Mehrabian Russel Stimulus
Response Model (5 Marks)
b. Can you as a consultant guide them using the Russel Model of
Affect
(5 Marks)
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