NMIMS
Global Access
School for Continuing Education (NGA-SCE)
Course: B2B Marketing
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. Lay down the Business buying process of a company that deals in books of fiction and
sells them to book retailers. (10 Marks)
School for Continuing Education (NGA-SCE)
Course: B2B Marketing
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. Lay down the Business buying process of a company that deals in books of fiction and
sells them to book retailers. (10 Marks)
2. McKinsey provides consultancy services to large and medium size organizations. Should
it go for skimming price method, penetration pricing method or going rate method? Please
provide with reasons to do the same. (10 Marks)
3. SK Enterprises which manufactures Audio systems for Retail market in consumers is
now planning to make audio cum navigation systems for the B2B market for Automobiles
with various price points and sizes. As the sales and marketing manager, how would you
a. Devise a marketing- communications and PR strategy to create awareness for the new product in the segment (5 Marks)
b.How
would you decide the segmentation, targeting and positioning strategy for the product
in the B2B market? (5 Marks)
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