NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. As a researcher, you need to study how many kirana stores in Mumbai sell tomato
ketchups of the Nestle Maggi brand. Which non-probabilistic sampling method would you
use to complete your research. Also state the reasons behind choosing that method. Also
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. As a researcher, you need to study how many kirana stores in Mumbai sell tomato
ketchups of the Nestle Maggi brand. Which non-probabilistic sampling method would you
use to complete your research. Also state the reasons behind choosing that method. Also
explain as to how will you proceed ahead with
choosing the areas/ localities in Mumbai to
conduct your research along with timelines. (10 Marks)
2. You are the Head of a Market Research Organization. Your FMCG client has recently
introduced “Digest Healer,” a new type of biscuit that contains ingredients that are meant to
be good for Diabetic patients. The FMCG company wants to understand how customers are
reacting to their recently launched biscuit. Draft a Questionnaire containing not more than
20 questions that would succinctly address the query posed by the FMCG client.
(10 Marks)
3. You have been recently appointed as a “New Product Development” Head for a South
Indian fast food retail chain conglomerate named as “Gujarat is Great” which operates in
Western & Southern India regions only. You have been asked to develop 2 new innovative
products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to
support your answer. (5 Marks)
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conduct your research along with timelines. (10 Marks)
2. You are the Head of a Market Research Organization. Your FMCG client has recently
introduced “Digest Healer,” a new type of biscuit that contains ingredients that are meant to
be good for Diabetic patients. The FMCG company wants to understand how customers are
reacting to their recently launched biscuit. Draft a Questionnaire containing not more than
20 questions that would succinctly address the query posed by the FMCG client.
(10 Marks)
3. You have been recently appointed as a “New Product Development” Head for a South
Indian fast food retail chain conglomerate named as “Gujarat is Great” which operates in
Western & Southern India regions only. You have been asked to develop 2 new innovative
products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to
support your answer. (5 Marks)
**********
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