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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic HRM
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30

1. BENTAX Ltd is a leading textiles firm in Mumbai. It is strategically planning to
expand in North India and hence the company has planned to set up 10 plants
across UP, Punjab, Delhi and Chandigarh. You are an HR Manager of BENTAX
Ltd. To allow company to successfully implement the growth strategy, you are
required to suggest the effective

Strategic Human Resource Planning (SHRP) process. Write in detail the process of
SHRP that you would recommend. (10 Marks)
2. You are an HR Manager in TELCO Teleservices. Your company is planning huge
domestic expansion and for the same you have decided to start the branches of your
company all across India. Now a huge challenge for you is to acquire the talent. In this
background, discuss what are “Make Vs. Buy staffing decisions” and also answer which
one of these will you choose to acquire the talent that is needed? (10 Marks)
3. ADISYNCH is a new start up in Bengaluru which is operating in Education sector. It is
an online learning platform to school and college students in India. The startup hires tutors
from all across the country. In your recent recruitment drive you selected 50 new tutors
from 15 different states in India. In this background, answer the following questions:
a) Which training method will you use to train these tutors? Why? (5 Marks)
b) Describe the characteristics of the method that you are proposing to use. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30

1. You have decided to open a 3-star hotel property in Surat by the name “Comfort Inn”?
You wish to pursue a very unique strategy when it comes to Customer Satisfaction by

introducing a “Service Guarantee” policy. Design an effective Service Guarantee policy &
set the criteria for it too along with enlisting of benefits of incorporating such a policy.
(10 Marks)
2. You have been appointed as an external consultant to help a local municipal hospital in
Mumbai by the name of “King Edward Memorial Hospital”. This hospital faces a lot of
administrative issues. Undertake a Service process redesign exercise. What innovative
mechanisms would you bring to the fore to ensure that the municipal hospital undergoes a
radical transformation & that patients get prompt service. (10 Marks)
3. You are an Indian Ayurveda products brand by the name of “Ayur” & wish to enter the
US market.
a. Which market entry strategy will you choose & explain the reasons behind your choice.
Also briefly explain as to how will you expand & in which regions. (5 Marks)
b. Suppose the above stated brand Ayur decides to diversify & expand into the education
sector by introducing courses & degrees in Ayurveda in the US. Which market entry strategy
should it pursue in order to enter the US market? Explain the reasons behind your choice. In
which region do you suggest to set up the Ayur University. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Performance Management System
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. Abhinav Saxena is a software professional whose performance appraisal is due. During
the past 12 months Abhinav has worked on three different projects with three different
superiors. All his superiors have quit the organization. Abhinav is now being appraised by
a new boss, Narayan Swamy. The only data point available is the Critical Incident Diary
maintained very diligently by all the previous superiors of Abhinav. Assume you are

Narayan Swamy how would you approach this situation and also utilize the Critical Incident
Diary to ensure the appraisal process is objective and fair.? (10 Marks)
2. Sameera Sharma is a Team Leader and leads a team of 10 employees. Akanksha who
has been part of Sameera’s team has just resumed from her maternity leave. Akanksha is
having trouble managing her 7-month old baby, home and work. Akanksha is a committed
and hardworking employee yet extremely stressed with the situation. Akanksha is thinking
of quitting and approaches Sameera for a counselling session. What steps should Sameera
take to ensure that the counselling session is meaningful and achieves a successful outcome.
(10 Marks)
3. Karan Kapoor has a startup business - Akanksha Enterprises - that recycles plastics and
makes decorative items. He started the business 2 years ago with 5 employees. Today it
has grown pan India and has 100 employees. Karan has now hired Amita Patil as HR
Manager and wants to introduce rewards and incentives in their organization. This will be
the first time they will be introducing the concept of rewards. Amita Patil, HR Manager is
leading this exercise.
a. What steps should Amita take to link performance with compensation? (5 Marks)
b. Prepare an incentive scheme for Sales Executives who sell the decorative items?
(5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30

1. As a researcher, you need to study how many kirana stores in Mumbai sell tomato
ketchups of the Nestle Maggi brand. Which non-probabilistic sampling method would you
use to complete your research. Also state the reasons behind choosing that method. Also

explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to
conduct your research along with timelines. (10 Marks)
2. You are the Head of a Market Research Organization. Your FMCG client has recently
introduced “Digest Healer,” a new type of biscuit that contains ingredients that are meant to
be good for Diabetic patients. The FMCG company wants to understand how customers are
reacting to their recently launched biscuit. Draft a Questionnaire containing not more than
20 questions that would succinctly address the query posed by the FMCG client.
(10 Marks)
3. You have been recently appointed as a “New Product Development” Head for a South
Indian fast food retail chain conglomerate named as “Gujarat is Great” which operates in
Western & Southern India regions only. You have been asked to develop 2 new innovative
products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to
support your answer. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Manpower Planning, Recruitment and Selection
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30

1. Explain the concept of quality of work life. Give an example of your own work place/ any
other where you think initiatives for quality of work life of employees are taken. Elucidate
the initiatives. (10 Marks)

2. Manpower planning is an essential function in organizations. While it may not always lead
to a positive process, it sometimes leads to actions such as corporate restructuring.
Do you think corporate restructuring has become rampant? Give any one industry example.
What are your views on corporate restructuring in the light of advanced technology, IoT and
artificial intelligence? (10 Marks)
3. Greencloud is a reputed Air Conditioner manufacturer for more than four decades now. They
recently came up with a new design in air conditioners which could be moved from one
place to the other. During the installation of one of such air conditioners, the customer
service agent encounters a conflict on installation of a particular part with the customer. The
customer happens to prove himself right and produces an evidence of the e-catalogue he had
referred while buying from the e-commerce website. On asking the agent about his
unawareness of the installation of the particular part, he replied that they are right away sent
for service calls after product launches without a formal training and all the knowledge that
they gather is from various tech and social media websites.
a. What according to you is the root cause of the problem and what could be the other possible
repercussions of the same? (5 Marks)
b. What kind of action plan do you suggest in the above case? (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communication
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. You are the owner of a Fashion Jewellery store. You have planned an end of season sale.
How would you use sales promotion tool to make the sale a success? (10 Marks)

2. You are the brand manager of an FMCG Hair company and your company is launching a new
hair oil which is good for colored hair. Explain the Integrated Marketing process you will use
to launch the product? (10 Marks)
3. Case Study
Alia Bhatt – Brand Ambassador Uber Eats
You are Brand Manager for Uber Eats. You have tied up with Alia Bhatt as the Brand
ambassador.
a) Think of an interesting active integration of Uber Eats in the next Alia film. (5 Marks)
b) How would you leverage Alia Bhatt to promote your brand? (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Industrial Relations & Labour Laws
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30

1. Bikram has been with Trackon International in the production department for 10 years.
The company grew with leaps and bounds and management changed. The new management
brought in a lot of new rules, which the labours were not very happy with. Bikram decided

to bring the labour under one flag and decided to have a trade union started for more
organized efforts towards settlements. Please elaborate on the duties of a trade union and
process of registration of a trade union in India. (10 Marks)
2. Jamshed is about to retire from his position of the union leader at Raycon Industries. The
company is one of the largest textile companies in the country and operates 3 different strong
trade unions. Jamshed has been leading his ‘balwaan union’ for 7 years and thought that he
must get a new leader now. While he is handing over the charges to Chandrakant, he gives
a tip ‘collective bargaining is the mantra to succeed without losing a working day’. He also
has a long chat with Chandrakant giving him some tips about the gravity of holding bargain
power. In light of this case, please list down factors that have an effect on bargaining power
of a party in collective bargaining. (10 Marks)
3. Pranjal was working on a project with an NGO for spreading awareness about various
labour laws among the workers of different factories which were situated in a deeper area in
her state. Those workers were mostly uneducated and were not aware of their own rights in
many places. Her group decided to speak about Health, Safety and welfare as their theme.
Pranjal decided to speak about two issues Employment of women in factories and an overall
awareness about objectives of factories act. Please answer following questions in light of
the case.
a. List various restrictions towards employment of women under section 66 of factories act.
(5 Marks)
b. Please list down in short, objectives of the Factories Act, 1948. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: HR Audit
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. Pharma Care Enterprises is a MNC which is taking over a small family owned
enterprise called DermaBoss. You have been appointed to do HR audit with the
objective of reducing potential legal risks to the company post the merger.

What type of HR audit will you conduct and what are the steps you will follow to do
the same? (10 Marks)
2. Software Inc. is a start-up with offices across India. The management team consists
of the founders and their family members. The business has been quite profitable but
they now want to expand. Their investors have advised them to go in for an HR Audit.
Your company has been appointed as the HR audit firm. The CEO of the company has
asked you to present the various methods of conducting the audit, given the spread of
operations. Please list out the various methods of data gathering in the audit along with
benefits and limitations as per the context of the case. In the conclusion, please suggest
one key method of data collection you would recommend in this context. (10 Marks)
3. Asha Foods is a company that is into operating restaurants in Mumbai. The owner of
this company, Mr. Shetty, now wants to move into International waters by setting up a
restaurant in Singapore. He plans to have his existing operations head move to
Singapore and hire a few local employees to make up the team.
Mr. Shetty has appointed your consulting firm to help him with his business plan. Your
firm has suggested doing a HR audit as part of the process.
a. As the HR Auditor in charge of the audit, explain the benefits of doing this audit
(5 Marks)
b. What aspects of HR should the audit focus on? (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Employee Development & Talent Management
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. Discuss the employee development and talent management of any one e-tail/ecommerce giant. (Example: Amazon, Alibaba, e bay etc.) (10 Marks)

2. As the technology is becoming more advent, the dependency on manpower has decreased
considerably in many sectors. In such VUCA (Volatile, Uncertain, Complex and
Ambiguous) times it becomes inevitable for organizations to keep the employees satisfied
and engaged. Based on the motivation strategies what can be done by organizations to keep
the employees’ morale and enthusiasm high? Discuss with suitable example of any
contemporary organization. (10 Marks)
3. It is not possible for organizations to develop all the necessary skills of the employees
with the help of on the job training, therefore it is equally important to amalgamate it with
off the job training.
a. Discuss any three off the job training methods which are being adopted by new age
companies like Uber, Zomato etc. (5 Marks)
b. Also compare and contrast on any three points between on the job and off the job training.
(5 Marks)
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