NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. You have been appointed as a Strategy Consultant to a Swiss shoe making brand namely
“Bally” wanting to enter India. Which one of Porter’s Generic Strategies would you choose
to be operational in India & explain the reasons in detail behind your choice of strategy?
Once the strategy has been chosen, explain the categories of customers you would target?
(10 Marks)
2. UNIQLO is a Japanese casual wear designer, manufacturer and retailer that wishes to
enter India’s Retail market. Conduct a PESTLE analysis for Uniqlo in India & suggest
whether Uniqlo should enter India or otherwise. (10 Marks)
3. You are the Chairman of Isuzu Motors in Japan. Your Indian subsidiary Isuzu India has
managed to gain only under 2% of the market share so far & Competitor brands such as
Maruti & Hyundai account for 50% & 17% of the market shares respectively.
a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5 Marks)
b. In your opinion, would it be considered appropriate to pursue a Combination Strategy?
State your response with appropriate justifications & reasons. (5 Marks)
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. You have been appointed as a Strategy Consultant to a Swiss shoe making brand namely
“Bally” wanting to enter India. Which one of Porter’s Generic Strategies would you choose
to be operational in India & explain the reasons in detail behind your choice of strategy?
Once the strategy has been chosen, explain the categories of customers you would target?
(10 Marks)
2. UNIQLO is a Japanese casual wear designer, manufacturer and retailer that wishes to
enter India’s Retail market. Conduct a PESTLE analysis for Uniqlo in India & suggest
whether Uniqlo should enter India or otherwise. (10 Marks)
3. You are the Chairman of Isuzu Motors in Japan. Your Indian subsidiary Isuzu India has
managed to gain only under 2% of the market share so far & Competitor brands such as
Maruti & Hyundai account for 50% & 17% of the market shares respectively.
a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5 Marks)
b. In your opinion, would it be considered appropriate to pursue a Combination Strategy?
State your response with appropriate justifications & reasons. (5 Marks)
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