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assignments NMIMS assignments September 2019
NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
Sales Management
Internal
Assignment Applicable for September 2019 Examination
1. What is your understanding of Product Related Policies? Please
advise a company manufacturing and selling Cosmetics on new product
development. (10 Marks)
2. Mr. Verma, who comes from a
technical background, has started a new business of manufacturing
Pharmaceuticals products, please help him in preparing his Sales targets and
sales budgets. Keep in view the market segments he wants to cater. (10
Marks)
3. Case Study
Mr. Sharma of Spark Detergent
was a worried person; another competitor had
launched a special pack of a
Detergent with a very competitive price and very aggressive advertisement and
Sales promotion schemes. The flagship brand of the company SPARK was taking a
beating in the market and sales were going down.
The company Spark is an old
company existing for more than 60 years and has a strong brand equity in the
market. The products of the company are well known and command a premium and
have a niche place in the market. There are also other products like Soaps,
Shampoos and other consumer goods the company offers.
The new company does not have
the wide range of products Spark has but is strong on raw materials buying and
thus offers very low prices to attract customers; this according to Mr. Sharma
is their biggest strength.
Mr. Sharma is sitting in his
office trying to find a new marketing strategy to regain the lost market share
a. Please help Mr. Sharma in
his endeavor to regain the lost share and increase brand
equity. (5 Marks)
b. Should Mr. Sharma drop
prices of the brand SPARK? If not what alternative does
he has? (5 Marks)
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