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assignments NMIMS assignments September 2019
NMIMS Global
Access
School for
Continuing Education (NGA-SCE)
Course: Integrated
Marketing Communications
Internal Assignment Applicable for
September 2019 Examination
1. You have just opened your own
Restaurant. You have planned an inaugural rate for
customers to visit and taste the
food. Describe the P’s of marketing mix. Describe the
Promotion plan on How would you market your brand to
maximize your sale? (10 Marks)
2. You are the brand manager of a
Toddler’s toys Brand. Your company has tied up with a
kid’s movie to attract the
toddler’s. How will you leverage this association to build equity
for your brand? (10 Marks)
3. Case Study
Increase Market
Share for Online Pharmacy
Source: PTI feed India Today
The overall Market size of online
Pharmacies is at Rs. 800 Cr. It is estimated to grow at 20%
as more and more people move into
buying online medicines. Metlife offers the medicines at
a 20% lower rate. While it has
been growing, the overall share of all the top players put
together is only 2%. Metlife aims
to increase its market share thereby increasing the volume
of medicines bought online.
a. In a growing market with other
serious players, how would you approach IMC to
increase the market share? (5
Marks)
b. Metlife has created an audio
visual ad for creating awareness about authentic medicines
delivered at the doorstep.
Explain the 9 elements of communication for the ad.
(5 Marks)
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