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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Commercial Banking System & Role of RBI

Internal Assignment Applicable for December 2018 Examination

Assignment Marks: 30

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Q1. Inflation is one of the most familiar words in economics. Inflation has plunged

countries into long periods of instability. Central bankers often aspire to be known as

“inflation hawks.”  Thus, inflation holds a great significance in any country’s economy. With regard to the above statement explain how Reserve Bank of India plays a vital role in combating inflation.  (10 Marks)

Q2. High level of NPAs in banks has attracted public as well as foreign financial

institutions to analyze the reasons for it. Analyze and discuss the solutions of Non-

Performing Assets in Indian Banks. (10 Marks)

Q3. Mr. Anil Sharma and Mr. Rahul Khanna are partners of M/S Sharma exports,

Mumbai. They declined lucrative corporate job offers and decided to plunge into the world

international business. The partners conducted in depth market survey in the domestic as

well as international markets regarding the demand of women’s apparels in cotton and

hosiery and finally decided to establish their business for apparels. Thus, both decided to

import the fabric from abroad.

Mr .D’Souza who lives in Thailand agrees to ship them the desired fabrics on a condition

if the partners gets the Letter of credit from their bank.

a) Discuss the mechanism of letter of credit which will be involved in the above case.

(5 Marks)

b) Discuss the Obligations and Responsibilities of the Issuing Banks, Advising bank and

the confirming bank in the above transaction.  (5 Marks)

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behavior

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Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
1. BMW, the luxury German car maker, stands for performance and luxury. The company
has grown its product line by targeting specific market segments. BMW’s full range of
cars includes 1 series, 3 series, 5 series, 6 series, 7 series, X3 SUV, X5 SUV, X6 SUV,

Z4 and M. The 7 series was targeted to a group of consumers who were traditional and
wealthy. They liked to be showy with flamboyant cars. They didn’t like sporty cars but
preferred comfort and luxury, so BMW added electronic features like window controls,
airflow, night vision, etc. The X5 was created to target a group of customers who
weren’t born in wealthy families but had achieved success recently. They had taken up
activities like biking and golf. These customers needed a bigger car for their active
lifestyles and big families. Discuss on what dimensions (geographic, psychographic,
demographic, behavioral) has BMW segmented and targeted customers for the 7 series
and X5 models. (10 Marks)
2. You are the advertising manager for a health food brand. Develop two different ad
themes to appeal the consumer on two different levels in the Maslow’s hierarchy for
the ad campaign. (10 Marks)
3. Enumerate the decision-making process you would go through in the following 2
purchase scenarios. Classify each of the scenarios into Nominal/Limited/Extended
Decision Making.
a. Buying your first car with the savings you have accumulated over the last year.
(5 Marks)
b. Buying a new pair of running shoes. (5 Marks)
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Course: Organisational Behaviour

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1. Shanaya works as a creative head in the entertainment industry, where she is often required to work for long hours. Her reporting authority Kiran is very inflexible who wants the work to be done according to her liking. Shanaya tried to talk to her on several occasions and explain her as well as other team members point of view but in vain, as Kiran would not budge. If anything is not done according to Kiran s way she reprimands Shanaya in front of her peers and subordinates. Kiran would pile Shanaya with excess work and make her work from home even during holidays. Keeping the above scenario in mind, discuss the pitfalls of leadership as demonstrated by Kiran.
2. Anay works as a project lead in a pharmaceutical company. He is very famous amongst his team members because of his approach towards them. Whenever his team performs well he always rewards them. This reward comes in many forms like appreciation mail, gift voucher, and acknowledgement certificate. Because of this practice in Anay s team they are regarded as the best performers in the office. Analyse the situation and explain the elements of reinforcement used by Anay.
3. Shiva and Sanjay work in an Information Technology (IT) multi-national company (MNC) in the same team as management trainees. They both got selected through campus placement. It has been six months since they joined the company. While filling up their confirmation forms Shiva came to know that Sanjay draws more remuneration than him. This had visibly upset Shiva and he started dumping all his work to Sanjay. The strained relationship between them could be sensed by their colleagues as well. Sanjay probed for this and from one of Shiva s new confidante he came to know the reason.
a. What kind of conflict was between Shiva & Sanjay? Discuss the same with suitable concepts & reasons.
b. How can the conflict be resolved or managed by Shiva. Discuss

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 Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing.

Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.