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Saturday 28 July 2018

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Course: Marketing Research
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Internal Assignment Applicable for September 2018 Examination
Assignment Marks: 30
1. Your company is a new start-up which is planning to give stiff competition to Google
maps by coming up with a GPS-based mobile app which can provide best routes /
maps cum shopping assistance. It aims to be a complete guide to road travelers on
the best routes, markets and products available en-route, other shopping assistance
etc. However, this idea needs to be explored and tested for its feasibility. Discuss the
new product development process that you would follow for evaluating the
feasibility. Which of the various product testing methods will you use for testing
your mobile app and why?
(10 Marks)
2. A leading NGO has been entrusted by the Dhirubhai Ambani Foundation for creating
awareness regarding organs donation on the World Organ Donation Day. Towards
this, the NGO is preparing an advertising campaign which shall be launched to reach
out to the general public. The advertising campaign is being seen as a tool for
bringing awareness and some positive change in the society. The NGO and its Ad
Agency have created few innovative ad copies but the Foundation is insisting on
rigorous Ad testing before launch……………
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