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Saturday 14 April 2018

NMIMS Assignments June 2018: Contact us for answers at assignmentssolution@gmail.com

Internal Assignment Applicable for JUNE

2018 Examination
SEMESTER 1
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Business Communication and Etiquette
1. Share the organizational grapevine

that you have experienced in your career

or industry. In your opinion please

highlight how grapevine communication is

beneficial & detrimental to any

organization.

2. To facilitate inter-departmental

cooperation, what measures would you

recommend to your colleagues and

subordinates to take? What kind of

barriers in communication do you face and

what is your strategy to overcome them?

(10 Marks)

3. You are the leader in a healthcare

industry. You often work closely with

your Corporate Communications and PR team

so they can ensure a positive brand image

for your chain of hospitals.
a. To stay updated and connected with the

latest trends in the industry, state and

justify your opinion on the importance of

boundary spanning? (5 Marks)
b. A recent incident of insensitive

patient interaction at your hospital has

tarnished your image in the media. What

will you do to control the damage and

handle the crisis?
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Corporate Social Responsibility
1. Sustainability is the current focus of

business community globally and

businesses worldwide are including

sustainability considerations in their

strategic business decisions as well as

long term plans. Choose any one current

and live company, Indian or Multinational

and explain how it is implementing any

three sustainability actions to reduce

their negative environmental footprints

and why (refer to the sustainability

report of the chosen company) (10 Marks)

2. With the introduction of Companies Act

2013 for the first time CSR has been

legally acknowledged. Study the section

135, CSR rules as well as Schedule VII of

Companies Act 2013. According to you

explain 10 logical reasons why in the

Companies Act 2013 CSR spend has been

made selectively applicable for

businesses in our country. (10 Marks)

3. Society is one of the critical

stakeholders of business .
a. How does business impact local

community positively as well as

negatively?
b. With the help of a live example from

any company, Indian or Multinational,

elaborate how businesses are finding

innovative ways to bring benefits to

themselves as well as to the local

communities in which they operate.
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Management Theory and Practice
Q1. Explain with examples, what type of

leader is Sundar Pichai (CEO Google).

What kind of leadership style does he

practice? (10 Marks)

Q2. A team leader in an organization

wants to take feedback about his

leadership from his peers, superiors and

subordinates. List the various tools of

verbal and non-verbal communication that

can be developed for this purpose. (10

Marks)

Q3. Ajay had always been an outstanding

performer throughout academia. As

expected he also got placed at his dream

company. This company offered him

lucrative compensation, great fringe

benefits, job security and encouraging

superiors. Two years have passed by at

this company and Ajay no longer has the

same thoughts about the job; though all

has been the same. Ajay seems to have got

bored of his mundane job and salary hikes

don t seem to motivate him anymore. He is

on the verge of withdrawing.
a. What according to you is wrong with

Ajay. (5 Marks)
b. Discuss Herzberg s two factory in the

light of the case.
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Information Systems for Managers
1. The Healthcare industry is inundated

with massive volumes of data generated

each minute. With the adoption of

electronic health, mobile health and

wearable technologies this is poised to

increase dramatically over the next few

years. This comprises of data that exists

in the form of records, compliance &

regulatory requirement. The recent trends

demonstrate the transition from

maintaining data in hard copies to

digital data. As the Chief-Information-

Officer (CIO), of a reputed hospital in

the city, the management and you are in

talks of migrating this data to the

cloud. What are the benefits of adopting

the
cloud and the major challenges that you

anticipate to face with regard to cloud

adoption? Give justification for adopting

the cloud. (10 Marks)

2. Information Technology (IT) has become

an integral part of the modern supply

chains. Explain the concept of Supply

Chain and with the help of an example

from the retail sector, discuss how

Information Systems are helping the

organization in improving its supply

chain performance. Mention any two future

IT trends in supply chain. (10 Marks)

3. Digital music is gaining firmer ground

in India. 56 percent of digital music

revenue in Asia comes from music

streaming. Players like Gaana, Hungama,

Saavn, Wynk etc. offer users to stream

music online and save songs offline with

a premium subscription. They have grabbed

a significant share of the audience who

have given up the traditional methods of

downloading music to streaming it online.

Advertisers and telecom providers have

also joined the bandwagon. The primary

reasons for this growing popularity can

be attributed to the rise in the number

of digital natives, improved internet

connectivity, more localized curated song

lists, personalization of content,

competitive pricing, huge library ,

availability across different platforms,

simple user interface and sharing digital

music with others across social

platforms. Despite this, the path to

profitability is challenged by user

ability to willingness to pay for

subscription, low advertising prices, and

high content costs.
a. How do you think these companies use

analytics to lure customers to use their

app or convert the existing ones from

freemiums to premiums (the subscription

based model)? What are the different type

of analytics? Does using analytics

benefit the companies? (5 Marks)
b. Define Social Media and explain how

these companies use Social Media to

increase their business? Is it a wise

choice to use social media to connect

with customers?


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Business Economics
1. Demand forecasting is not a

speculative exercise into the unknown. It

is essentially a reasonable judgement of

future probabilities of the market events

based on scientific background. Explain

the statement by elaborating different

qualitative and quantitative methods of

demand forecasting. Which of the methods

described by you is most suitable for

forecasting the demand for expensive

mobile and why? (10 Marks).

2. Which market is characterized by the

competition among few ? how is this

market different from the competition

among many ? Explain how the producers in

this kind of market promote their own

interests by giving real world examples

like OPEC, Cement Cartels, etc. (10

Marks)

3. A) Explain how the consumer attains

utility maximisation and producer ensures

cost minimization with the help of

indifference curve and isoquant

technique. (5 Marks)
3. B) There is a high cross elasticity of

demand between new and old cars . Discuss

the statement by explaining the features

of cross elasticity of demand. Also

compare and contrast cross elasticity

with other types of elasticities of

demand.

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Organisational Behaviour
1. What is the role of a leader in

motivating his/her subordinates? Explain

the impact of leadership styles on

subordinates with the help of three

different theories of leadership in

brief. (10 Marks)

2. In a large office an employee named

Rozy may feel like a mere payroll number,

but her informal group gives her personal

attachment and status. With the members

of her group she is somebody, even though

in the formal structure she is only one

of a thousand employees. She may not look

forward to monitoring 750 accounts daily,

but the informal group gives more meaning

to her day. When she thinks of meeting

her friends, sharing their interests, and

eating with them, her day takes on a new

dimension that makes easier any

difficulty or tedious routine in her

work. Suddenly Rozy developed some

interpersonal and intergroup conflicts

with some powerful members of the group.

The group did not accept her. Her work

became more disagreeable and compelled

her to a transfer, to absenteeism and to

a resignation.
Questions: Although informal groups may

lead to several benefits, can these

groups prove harmful?. Suggest some

measures for Rozy to check the

dysfunctions of informal groups? (10

Marks)

3. Hari Sinha is a marketing executive

with Hardbyte Computer Peripherals Ltd.

Hardbyte is a company with 10 years of

existence and has a sound product range

in computer peripherals. It sells its

products at a slightly higher price in

the market because of its goodwill for

quality. Hari Sinha is one of the best

marketing executives of the company and

enjoys several company benefits for his

excellent performance. Hari s boss Sudhir

Pradhan is thoroughly satisfied with his

work and likes Hari. Hari likes to sell

to institutional buyers rather than

small-time domestic customers. Hari also

likes to work on challenging customers

but not at the cost of wasting too much

time on to please them. He constantly

keeps himself focused on the targets to

be achieved for the month and tries to

reach the maximum. For him, it matters to

be ahead in the race of selling and

therefore he works very hard and smart.

Sudhir has always tried to ensure that

Hari is given enough scope to explore the

potential customers on his own. He of

course, feels a little worried about Hari

s attitude towards those marketing

executives who sell to small customers.

He is at times belittling in his attitude

towards them and even ridicules their

efforts. However, Sudhir has tried to

ignore this because of Hari s

performance.Due to the recent slack in

the IT industry, Hardbyte s business with

corporate customers has dipped. Because

of this Sudhir, has reallocated the

targets to all the marketing executives.

However, he knows Hari s fetish for

corporate clients too well. But he also

knows that Hari will have to be forced to

go to small customers for promoting the

products. Sudhir, is aware of the fact

that Hari is a man of strong likes &

dislikes and hence he is in a fix. He is

also apprehensive that if Hari is not

given an appropriate assignment then he

may even consider leaving his job. Sudhir

was fully aware that Hari had no dearth

of opportunities. Sudhir knows that the

dilemma that he is facing is serious and

will have to be resolved suitably.
Questions
a) In a rapidly changing global scenario,

what is the contribution of Individual

Behavior in Organizations from the

perspective of attitude, and perception?
b) How understanding of personality helps

in enhancing organization s

effectiveness?

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