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Thursday, 5 March 2015

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Examination Paper of Power Management
IIBM Institute of Business Management    5
IIBM Institute of Business Management
Examination Paper MM.100
Power Sector Reforms
Section A: Objective Type (30 marks)
  This section consists of Multiple Choice questions & short note questions.
  Answer all the questions.
  Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1.  It is the largest electricity company and operate in 13 Countries in total
a.  The Spanish Multinationals
b.  Endesa
c.  Iberdrola
d.  Union Fenosa
2.  This indicates to what extent a particular reforms is accelerating (or possibility

retarding) access
to electricity
a.  Electrification levels
b.  Electrification rate
c.  Electricity consumption
d.  None
3.  The ___________ tariff order has fixed charges for wheeling power from a 220 KV feeder

of a
substation to say 132 KV or 33 KV destination
a.  Agriculture tariff
b.  ERR
c.  APERC
d.  OECD
4.  This  represents  the  contribution  of  a  consumer  category  towards  the  peak 

demand  on  the
system
a.  Demand
b.  Energy consumption
c.  Consumer
d.  None
5.  In Argentina, ___________ agreements covering the whole of the electricity sector were

ended
& replaced by separate negotiations with each company
a.  Outsourcing
b.  Privatisation
Examination Paper of Power Management
IIBM Institute of Business Management    6
c.  Liberalization
d.  Collective Bargaining
6.  The  per  capita  consumption  of electricity  increasing  at  a  compounded  Annual 

Growth  Rate  is
________
a.  3.04 percent
b.  4.04 percent
c.  5.04 percent
d.  6.04 percent
7.  VVNL stands for _____________________.
8.  CAGR stands for _____________________.
9.  CMNAP stands for ___________________.
10.  ERC stands for ______________________.
Part Two:
1.  What is the impact of Power Sector Reforms on the poor in Orissa?
2.  State the objectives of the National Electricity Policy?
3.  What are the objectives of the Phase III of Reform?
4.  What is Rural Electrification?
Section B: Caselets (40 Marks)
  This section consists of Caselets.
  Answer all the questions.
  Each Caselet carries 20 marks.
  Detailed information should form the part of your answer (Word limit 150 to 200 words).
Caselet 1
Indian economy has of late attained the status of being the fastest growing economies of

the world with
a growth rate of 8 to 9 percent per annum. To sustain such a growth, the energy  need

especially of the
electricity  industry  has  to  be  considered  the  driver  and  carefully  assessed. 

India’s  electricity
consumption is at the sixth position globally with 606 unit’s per capita consumption per

annum. Soon it
END OF SECTION A
Examination Paper of Power Management
IIBM Institute of Business Management    7
will become 1000 units per annum by 2012. To meet such large demand, the role of private

investors
assumes a pivot role. To further support this, the Union Government of Indian has budgeted

Rs. 5,750
billion  to  central,  State  and  private  power  utilities  to  augur  power  generation,

 transmission  and
distribution.
To further add on, the Electricity Act 2003 and National Electricity Policy has made 100

percent FDI that
has encouraged private companies to join CTUs/STUs (Central Transmission Utility/ State

Transmission
Utility  )  apart  from  breaking  state  monopolization.  Private  companies  are  also 

forming  joint  ventures
with as much as 74 percent of equity share as compared to independent Power Transmission

Company
(IPTC).  All  these  have  entailed  rapid  privatization  of  the  State  Electricity 

Boards  (SEBs)  such  as  in
Haryana,  Delhi,  Uttar  Pradesh,  Madhya  Pradesh,  Orissa,  Andhra  Pradesh  and 

Karnataka.  Efforts  are
being made to private electricity distribution in other states as well.
International ties also propel growth in Indian power sector as also in talks held with

Nepal and Pakistan
to  construct  exchange  and  form  co-operatives  in  electricity  generation  and 

distribution  and  firm  up
position in South Asia.
Despite the above gives and encouraging market scenario, factor like poor operational

efficiency of the
SEBs,  subsidized  tariffs,  low  budget  for  transmission  and  distribution,  inadequate

 maintenance,  high
distribution losses and thefts and uncollected bills result in acute power shortage of as

much as 11.7
percent in 2004-05.
RNCOS, a bespoke market research company in its market research report “Future of Indian

Electricity
Sector (2005-2012)” analyzes the Indian Electricity Sector in light of the existing policy

and regulatory
framework.  The report  also  studies  the  growth,  performance  and  reform  initiatives 

of the  sector  and
provides statistical results on generation, transmission and distribution during 2004-05.
The report highlighted on several aspects. These being
  Overview electricity sector casing the current sectoral reforms and achievements,

supported by
the key macroeconomic and demographic data afflicting the market growth.
  Developments and structural changes in the government policies and programs.
  Year 200 data on value, volume and segmentation on the regional generation,

distribution, and
transmission of electricity.
  Energy co-operation agenda within the South-Asian countries.
  Monopolization and effect of privatization on the energy sector.
  Drivers and barriers for the private companies to enter the market.
  Employment opportunities in the sector.
  Investment opportunities for the foreign companies to invest in the electricity sector.
  Performance to existing power stations through renovation and modernization programs.
  Performance rating of the state power sector across all states 2004.
  A seven-year forecast of the industry
  An  analysis  of  the  key  players  in  the  Indian  electricity  sector  and 

providing  their  company
profiles and financial results.
Policy analysts are working on the highlighted aspects in order to frame appropriate

policies to augment
the decrepit power industry and making it variable with the millennium goal of cheap and

uninterrupted
power of all Indians.
Questions:
1.  On the basis of the above case comment on the Recent Scenario of Power Sector Reform.
Examination Paper of Power Management
IIBM Institute of Business Management    8
2.  Give the highlights of the concerned report.
Caselet 2
Watts and Volts Ltd has been manufacturing power generation equipment (PGEM) in small and

medium
sizes. The sales were affected either directly to the consumers who would place large

orders or through
distributors. The company even sold abroad and 50% of its sales were due to exports.
Regional territories (RTs) were the basis of Sales Department. The Regional Sales Manager

(RSM) was
responsible  for  generating  sales,  making  calls,  to  conceive  new  ideas  as  well 

as  developing  new
products. The Chairman of the company saw this as a problem area and appointed a Marketing

Manager
(MM). He evolved a thorough marketing plan. It took into account the present selling

efforts as well as
the developments of new products. He suggested an entry into the Systems Market (SM). By

this, he
meant that the equipment connected to a power generator should also be developed by the

company
e.g. irrigation pumps for use in the farms. These were to be sold as packages. The

Marketing Manager
felt that to develop these systems, it was necessary to appoint Product Managers, who were

to be given
total responsibility of the development and marketing of the system. The Regional Sales

Managers did
not have the time to market the specialized systems satisfactorily. Besides, they did not

have systemconsumer knowledge and the inclination.
The Marketing Manager was strongly opposed to having two parallel sales organizations under

the same
roof.  He  believed  that  the  job  of  a  Product  Manager  ended  with  successful 

development  and
introduction of a given product. The sales responsibility will be that of Regional sales

Manager only.
Questions:
1.  What organizational  structure would you recommend for the marketing and sales

operations of
M/s. Watts and Volts Ltd?
2.  Who in your opinion is responsible for sales? Justify your opinion, in the light of

this case.
Section C: Applied Theory (30 Marks)
  This section consists of Long Questions.
  Answer all the questions.
  Each question carries 15 marks.
  Detailed information should from the part of your answer (Word limit 200 to 150 words).
END OF SECTION B
Examination Paper of Power Management
IIBM Institute of Business Management    9
1.  Several issues would be sorted out in creating a separate organisation for supplying

power to
agriculture. What are those issues? Explain
2.  Describe the process of IRP and give the schematic representation of IRP process.
S-2-301012
END OF SECTION C

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