Summer 2013
Master of Business Administration- MBA Semester 4
MB0053 –International Business Management -4 Credits
(Book ID: B1724)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. The world economy is globalizing at an accelerating pace. What do you mean by globalization? Discuss the merits and demerits of Globalization.
(meaning of globalization - 2 marks, merits- 4 marks, demerits- 4 marks) 10 marks
Q2. The international trade theories explain the basics behind international trade. Compare the Absolute and comparative cost advantage theories with the help of example.
(explain the 2 theories - 6 marks, examples- 4 marks) 10 marks
Q3. Culture is more often a source of conflict than synergy. As an Indian manager, what management style and corporate culture you should be aware of while travelling to Japan and to USA?
( Japanese corporate culture - 5 marks, USA’s corporate culture - 5 marks) 10 marks
Q4. Regional integration is the bonding between nations and states through political, cultural and economic cooperation. A whole range of regional integration exists today. Discuss these 6 types in brief.
(6 Types of regional integration - 10 marks) 10 marks
Q5. The decision of a firm to compete internationally will be strategic. While formulating global marketing strategies, how should a firm deal with segmentation, market positioning and international product policy?
( segmentation-3 marks, positioning - 4 marks, product policy- 3 marks) 10 marks
Q6. Global sourcing industry is on a growth run as there are sound business reasons to it. Discuss these reasons with examples.
( reasons for global sourcing- 7 marks, examples- 3 marks) 10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MB0052 – Strategic Management and Business Policy - 4 Credits
(Book ID: B1699)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. A well- formulated strategy is vital for growth and development of any organization. Explain corporate strategy in different types of organizations.
(Corporate strategy in small business 2marks ; Corporate strategy in large business 2marks; Corporate strategy in multinational 2 marks; Corporate strategy on public sectors 2marks; Corporate strategy on non-profit organizations 2marks) 10 marks
Q2. Businesses need to be planned not only for today, but also for tomorrow, that is, for the future which implies business continuity. Write the importance of business continuity planning. Explain any two strategies for business continuity planning.
(Meaning of business continuity planning 2 marks; Importance of business continuity planning 3 marks ; Explanation of any 2 business continuity planning 5 marks) 10 marks
Q3. Governed corporation is a model of successful corporate governance. Define and explain governed corporation. Distinguish between managed corporation and governed corporation in terms of board’s role, major characteristics and policies of a company.
(Definition and introduction governed corporation 4 marks; Distinguish between managed corporation and governed corporation.(each point of difference carries 2 marks) 6 marks) 10 marks
Q4. Price or market competitiveness of a product or business depends on its cost competitiveness. Cost competitiveness implies two things-cost efficiency and cost effectiveness. Explain the concept of cost efficiency of an organization. Analyze the major determinants of cost efficiency. 10 marks
Summer 2013
(Introduction of cost efficiency 2 marks; explanation of four major factors of cost efficiency 8 marks)
Q5. Stability strategy is most commonly used by an organization. An organization will continue in similar business as it currently pursues similar objectives and resource base. Discuss six situations when it is good/best to pursue stability strategy. Give some Indian examples.
(Explanation of six situations 6 marks; examples 4 marks) 10 marks
Q6. Corporate culture governs, to a large extent, business ethics and values in an organization. Describe the state of business ethics in Indian companies. Analyze in terms of KPMG business ethics survey.
(Introduction of business ethics in Indian companies 2 marks; Major findings of KPMG 8 marks) 10 Marks
Summer 2013
Masters of Business Administration in Healthcare Services Management - Semester 4
MH0058 – Legal Aspects in Healthcare Administration- 4 Credits
(Book ID: B1322)
Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q1. Explain the Human Organ Transplantation Act and its legal implications. 10 marks
(Explanation of Act-8 marks, Legal implications-2 marks)
Q2. Discuss the regulatory requirements in setting up and running a blood bank. 10 marks
(Explanation of National blood policy-2 marks, legal framework-3 marks, Regulatory requirements-5
marks)
Q3. Explain the following concepts: 10 marks
a. Informed consent
b. Professional secrecy
(Explanation of informed consent-5 marks, Explanation of professional secrecy- 5 marks)
Q4. Define and classify euthanasia. Write a note on living wills. 10 marks
(Definiiton-2 marks, Classification -3 marks, Living wills-5 marks)
Q5. Who is a consumer? Explain the various levels of Consumer Courts. 10 marks
(Definiiton-1mark, Explanation of levels of consumer courts-9 marks)
Q6. Discuss the important documents and ethical codes in medical ethics. 10 marks
(Listing the important documents -1 mark, Explanation-9 marks)
Summer 2013
Master of Business Administration in Healthcare Services Management - Semester 4
MH0057 – Management of Healthcare Human Resources- 4 Credits
(Book ID: B1321)
Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q1. Explain the opportunities and challenges in healthcare HRM. 10 marks
(Explanation of oppurtunities-5 marks, Explanation of challenges-5 marks)
Q2. Discuss employee grievance systems in healthcare. 10 marks
(Causes of grievances-2 marks, Need for grievance procedure-4 marks, Pre-requisites of a grievance
mechanism-4 marks)
Q3. Transactional analysis is important in hospitals – Justify. 10 marks
(Meaning -2 marks, Explanation-8 marks)
Q4. Explain the process involved in HR audit. 10 marks
(Phases-4 marks, Components-4 marks, Checklist-2 marks)
Q5. Explain the concept of collective bargaining in healthcare organisations. 10 marks
(Definition -1 mark, Explanation-9 marks)
Q6. What is manpower planning? Explain the steps followed in manpower planning. 10 marks
(Definition-2 marks, Explanation -8 marks)
Summer 2013
Master of Administration in Healthcare Services Management - Semester 4
MH0056 – Public Relations & Marketing for Healthcare Organizations- 4 Credits
(Book ID: B1320)
Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q1. Describe the steps involved in healthcare marketing process. 10 marks
(Steps-2 marks, Explanation-8 marks)
Q2. What is marketing mix? Explain the four P’s of the marketing mix. 10 marks
(Definition-2 marks, Explanation -8 marks)
Q3. Discuss Porter’s five forces analysis. 10 marks
(Mentioning the five forces -2 marks, Explanation -8 marks)
Q4. Explain market segmentation. 10 marks
(Definion-1 mark, Explanation-9 marks)
Q5. Discuss ethics, trends and issues in healthcare marketing. 10 marks
(Brief outline of healthcare marketing-1 mark, Explanation of ethics-3 marks, Explanation of trends- 3
marks, Explanation of issues-3 marks)
Q6. Describe the standard metrics used to evaluate public relations. 10 marks
(Key factors- 2 marks, Evaluation components-8 marks)
Spring 2013
Master of Business Administration in Healthcare Services Management - Semester 4
MH0059 – Quality Management in Healthcare Services- 4 Credits
(Book ID: B1323)
Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q1. Discuss the history of quality in healthcare services. 10 marks
(Brief outline of quality in healthcare-1 mark, History-9 marks)
Q2. Explain the dimensions of quality in healthcare. 10 marks
(Listing the dimensions-2 marks, Explantion-8 marks)
Q3. Describe NABH Accreditation. 10 marks
(Constituents committees of NABH-4 marks, NABH procedure-6 marks)
Q4. Explain the Six Sigma concept. 10 marks
(Definition-2 marks, Explanation-8 marks)
Q5. Define total quality management. Discuss the importance of TQM in healthcare. 10 marks
(Definition-2 marks, Importance-8 marks)
Q6. Explain the challenges of quality management in non-clinical support services and administrative
services. 10 marks
(Challenges in non-clinical support services-5 marks, Challenges in administrative services-5 marks)
Master of Business Administration- MBA Semester 4
MB0053 –International Business Management -4 Credits
(Book ID: B1724)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. The world economy is globalizing at an accelerating pace. What do you mean by globalization? Discuss the merits and demerits of Globalization.
(meaning of globalization - 2 marks, merits- 4 marks, demerits- 4 marks) 10 marks
Q2. The international trade theories explain the basics behind international trade. Compare the Absolute and comparative cost advantage theories with the help of example.
(explain the 2 theories - 6 marks, examples- 4 marks) 10 marks
Q3. Culture is more often a source of conflict than synergy. As an Indian manager, what management style and corporate culture you should be aware of while travelling to Japan and to USA?
( Japanese corporate culture - 5 marks, USA’s corporate culture - 5 marks) 10 marks
Q4. Regional integration is the bonding between nations and states through political, cultural and economic cooperation. A whole range of regional integration exists today. Discuss these 6 types in brief.
(6 Types of regional integration - 10 marks) 10 marks
Q5. The decision of a firm to compete internationally will be strategic. While formulating global marketing strategies, how should a firm deal with segmentation, market positioning and international product policy?
( segmentation-3 marks, positioning - 4 marks, product policy- 3 marks) 10 marks
Q6. Global sourcing industry is on a growth run as there are sound business reasons to it. Discuss these reasons with examples.
( reasons for global sourcing- 7 marks, examples- 3 marks) 10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MB0052 – Strategic Management and Business Policy - 4 Credits
(Book ID: B1699)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. A well- formulated strategy is vital for growth and development of any organization. Explain corporate strategy in different types of organizations.
(Corporate strategy in small business 2marks ; Corporate strategy in large business 2marks; Corporate strategy in multinational 2 marks; Corporate strategy on public sectors 2marks; Corporate strategy on non-profit organizations 2marks) 10 marks
Q2. Businesses need to be planned not only for today, but also for tomorrow, that is, for the future which implies business continuity. Write the importance of business continuity planning. Explain any two strategies for business continuity planning.
(Meaning of business continuity planning 2 marks; Importance of business continuity planning 3 marks ; Explanation of any 2 business continuity planning 5 marks) 10 marks
Q3. Governed corporation is a model of successful corporate governance. Define and explain governed corporation. Distinguish between managed corporation and governed corporation in terms of board’s role, major characteristics and policies of a company.
(Definition and introduction governed corporation 4 marks; Distinguish between managed corporation and governed corporation.(each point of difference carries 2 marks) 6 marks) 10 marks
Q4. Price or market competitiveness of a product or business depends on its cost competitiveness. Cost competitiveness implies two things-cost efficiency and cost effectiveness. Explain the concept of cost efficiency of an organization. Analyze the major determinants of cost efficiency. 10 marks
Summer 2013
(Introduction of cost efficiency 2 marks; explanation of four major factors of cost efficiency 8 marks)
Q5. Stability strategy is most commonly used by an organization. An organization will continue in similar business as it currently pursues similar objectives and resource base. Discuss six situations when it is good/best to pursue stability strategy. Give some Indian examples.
(Explanation of six situations 6 marks; examples 4 marks) 10 marks
Q6. Corporate culture governs, to a large extent, business ethics and values in an organization. Describe the state of business ethics in Indian companies. Analyze in terms of KPMG business ethics survey.
(Introduction of business ethics in Indian companies 2 marks; Major findings of KPMG 8 marks) 10 Marks
Summer 2013
Masters of Business Administration in Healthcare Services Management - Semester 4
MH0058 – Legal Aspects in Healthcare Administration- 4 Credits
(Book ID: B1322)
Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q1. Explain the Human Organ Transplantation Act and its legal implications. 10 marks
(Explanation of Act-8 marks, Legal implications-2 marks)
Q2. Discuss the regulatory requirements in setting up and running a blood bank. 10 marks
(Explanation of National blood policy-2 marks, legal framework-3 marks, Regulatory requirements-5
marks)
Q3. Explain the following concepts: 10 marks
a. Informed consent
b. Professional secrecy
(Explanation of informed consent-5 marks, Explanation of professional secrecy- 5 marks)
Q4. Define and classify euthanasia. Write a note on living wills. 10 marks
(Definiiton-2 marks, Classification -3 marks, Living wills-5 marks)
Q5. Who is a consumer? Explain the various levels of Consumer Courts. 10 marks
(Definiiton-1mark, Explanation of levels of consumer courts-9 marks)
Q6. Discuss the important documents and ethical codes in medical ethics. 10 marks
(Listing the important documents -1 mark, Explanation-9 marks)
Summer 2013
Master of Business Administration in Healthcare Services Management - Semester 4
MH0057 – Management of Healthcare Human Resources- 4 Credits
(Book ID: B1321)
Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q1. Explain the opportunities and challenges in healthcare HRM. 10 marks
(Explanation of oppurtunities-5 marks, Explanation of challenges-5 marks)
Q2. Discuss employee grievance systems in healthcare. 10 marks
(Causes of grievances-2 marks, Need for grievance procedure-4 marks, Pre-requisites of a grievance
mechanism-4 marks)
Q3. Transactional analysis is important in hospitals – Justify. 10 marks
(Meaning -2 marks, Explanation-8 marks)
Q4. Explain the process involved in HR audit. 10 marks
(Phases-4 marks, Components-4 marks, Checklist-2 marks)
Q5. Explain the concept of collective bargaining in healthcare organisations. 10 marks
(Definition -1 mark, Explanation-9 marks)
Q6. What is manpower planning? Explain the steps followed in manpower planning. 10 marks
(Definition-2 marks, Explanation -8 marks)
Summer 2013
Master of Administration in Healthcare Services Management - Semester 4
MH0056 – Public Relations & Marketing for Healthcare Organizations- 4 Credits
(Book ID: B1320)
Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q1. Describe the steps involved in healthcare marketing process. 10 marks
(Steps-2 marks, Explanation-8 marks)
Q2. What is marketing mix? Explain the four P’s of the marketing mix. 10 marks
(Definition-2 marks, Explanation -8 marks)
Q3. Discuss Porter’s five forces analysis. 10 marks
(Mentioning the five forces -2 marks, Explanation -8 marks)
Q4. Explain market segmentation. 10 marks
(Definion-1 mark, Explanation-9 marks)
Q5. Discuss ethics, trends and issues in healthcare marketing. 10 marks
(Brief outline of healthcare marketing-1 mark, Explanation of ethics-3 marks, Explanation of trends- 3
marks, Explanation of issues-3 marks)
Q6. Describe the standard metrics used to evaluate public relations. 10 marks
(Key factors- 2 marks, Evaluation components-8 marks)
Spring 2013
Master of Business Administration in Healthcare Services Management - Semester 4
MH0059 – Quality Management in Healthcare Services- 4 Credits
(Book ID: B1323)
Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q1. Discuss the history of quality in healthcare services. 10 marks
(Brief outline of quality in healthcare-1 mark, History-9 marks)
Q2. Explain the dimensions of quality in healthcare. 10 marks
(Listing the dimensions-2 marks, Explantion-8 marks)
Q3. Describe NABH Accreditation. 10 marks
(Constituents committees of NABH-4 marks, NABH procedure-6 marks)
Q4. Explain the Six Sigma concept. 10 marks
(Definition-2 marks, Explanation-8 marks)
Q5. Define total quality management. Discuss the importance of TQM in healthcare. 10 marks
(Definition-2 marks, Importance-8 marks)
Q6. Explain the challenges of quality management in non-clinical support services and administrative
services. 10 marks
(Challenges in non-clinical support services-5 marks, Challenges in administrative services-5 marks)
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