Master of Business Administration- MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
(Book ID: B 1722) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Explain the components of learning and also classical conditioning theory in
brief.
(Components- 3 marks; theory- 7 marks)
10 marks
Q2. Briefly discuss the decision-making models (any three).
(Decision making models- 10 marks)
10 marks
Q3. Write a short notes on the following:
A. Forms of Motivational conflict (forms- 3 marks)
B. Forms of Defense mechanisms (forms -7 marks)
7+3 marks
=10 marks
Q4. Describe the levels of consumer decision making while buying.
( Levels – two for 3 marks and two for 2 marks)
10 marks
Q5. Discuss the influences of the reference group and Applications of reference
group in a company.
(Influences – 6 marks; Applications – 4 marks)
10 marks
Q6. Explain the five categories of Adopters in innovation process.
(Categories – each 2 marks)
10 marks
Summer 2013
Master of Business Administration- MBA Semester 3
MB0051 –Legal aspects of Business -4 Credits
(Book ID: B1725)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. It is important for any person to know law as ignorance of law is no excuse. Modern Indian law has been derived from some sources. Discuss the primary and secondary sources of Indian law.
(primary sources- 5 marks, secondary sources- 5 marks) 10 marks
Q2. We all enter into many contracts in a day knowingly or unknowingly. Explain the definition of a valid contract. How are contracts classified?
( definition - 5 marks, classification – 5 marks) 10 marks
Q3. The parties to bailment have certain rights and duties. Discuss the duties of both parties i.e. the bailor and bailee.
( duties of bailor- 5 marks, duties of bailee- 5 marks) 10 marks
Q4. A contract comprises of reciprocal promises. In a contract of sale who is an unpaid seller?
Discuss the remedies for breach of contract under Sale of Goods Act, 1930.
( unpaid seller- 2 marks, breach of contract- 8 marks) 10 marks
Q5. The Companies Act, 1956 deals with the formation and transaction of business of a company. Discuss the features of a company. Also explain the process of formation of a company.
( features- 3 marks, process of formation- 7 marks) 10 marks
Q6. With Information Technology Act, 2000, India has a set of cyber laws to provide legal infrastructure for e commerce. Discuss the objectives and limitations of this Act.
( objectives- 3 marks, limitations- 7 marks) 10 marks
Summer 2013
Master of Business Administration- MBA Semester 3
MK0013 –Marketing Research - 4 Credits
(Book ID: B 1711) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Write a short notes on:
A. Various types of Research(any five)
(Types – 5 marks)
B. Characteristics of Research
(characteristics- 5 marks)
5+5 = 10 marks
Q2. Explain the process of sampling and classification of non-probability
sampling techniques.
(Definition of sampling- 1 mark; process of sampling - 5 marks; classification of nonprobability
sampling- 4 marks)
10 marks
Q3. Discuss the types of Research Design in brief.
(Definition of Research Design- 2 marks; Types – 8 marks)
10 marks
Q4. Explain the various types of Consumer and Business to Business (B2B)
market research.
(Types of Consumer market research- 6 marks; Types of B2B market research- 4
marks)
10 marks
Q5. Explain the various methods used to collect primary data in brief.
(Definition of Primary data- 2; methods – 8 marks)
10 marks
Q6. Explain various methods of central tendency with formula and example for
each.
Mean (formula – 1 mark, example- 1 mark), Median (formula – 1 mark, example- 1
mark), Mode (formula – 1 mark, example- 1 mark)
10 marks
Summer 2013
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing - 4 Credits
(Book ID: B 1723) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Define e-tailing. Explain the future of electronic retailing
(Definition- 2 marks; Future of electronic retailing- 8 marks)
10 marks
Q2. Explain the factors which are leading to the growth of retail sector.
(Listing and explanation – 10 marks)
10 marks
Q3. Describe the tools of Integrated marketing communication.
Definition of Integrated marketing communication- 1 mark; Indirect marketing tool- 4
marks; Direct marketing tool- 5 marks)
10 marks
Q4. Discuss the Retail pricing strategies.
(Explanation- 1 mark; Retail Pricing Strategies- 9 marks)
10 marks
Q5. Write a short notes on:
A. Types of retail store location with examples(any five)
(Types- 3 marks; examples- 2 marks)
B. Factors affecting retail store location(any five)
(Factors – 5 marks)
5+5 = 10 marks
Q6. Write a short notes on:
A. Classification of retail consumers based on shopping.
(Classification- 6 marks)
B. Types of Buying behaviour
(Types- 4 marks)
6+4 = 10 marks
Summer 2013
Master of Business Administration- MBA Semester 3
MK0010 – Sales, Distribution and Supply Chain Management - 4 Credits
(Book ID: B 1721) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. How to manage a company’s sales force?
[Managing the sales force(5 processes-each carry two marks)-10 marks]
10 marks
Q2. Explain Gap analysis with SERVQUAL model.
[Five aspects of service quality- 5 marks; gap analysis- 5 marks]
10 marks
Q3. Write a short notes on:
A. Elements of Physical Distribution(any four)
(Any four elements-four marks)
B. Patterns of Distribution
[Patterns of Distribution(each pattern carry 2 marks)- 6 marks]
4+6 = 10 marks
Q4. Explain three components of Supply chain management.
(Definition of supply chain management- 2 marks; components – 8 marks)
10 marks
Q5. Define Aggregate Planning and its strategies to meet demand and supply.
[Definition of Aggregate planning- 1 mark; Strategies(each carry 3 marks)-9 marks]
10 marks
Q6. Explain the challenges faced by International Sales Managers
(Explanation of challenges- 10 marks)
10 marks
Summer 2013
Master of Business Administration- MBA Semester 3
MB0050 – Research Methodology - 4 Credits
(Book ID: B1700)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Explain the process of problem identification with an example.
(Process – 7 marks, Example – 3 marks) 10 marks
Q2. Interview method involves a dialogue between the Interviewee and the Interviewer. Explain the interview method of data collection. What are the uses of this technique? What are the different types of interviews?
(Explanation – 4 marks, Uses – 3 marks, Types – 3 marks) 10 marks
Q3. A study of different sampling methods is necessary because precision, accuracy, and efficiency of the sample results depend on the method employed for selecting the sample. Explain the different types of Probability and Non-Probability sampling designs.
(Probability sampling designs – 5 marks, Non- probability designs – 5 marks) 10 marks
Q4. a. Differentiate between descriptive and inferential analysis of data.
(Differences – 5 marks)
b. Explain with examples various measures of Central Tendency.
(Explanation – 5 marks) 10 marks
Q5. The chi-square test is widely used in research. Discuss the various applications of chi-square test. Under what conditions is this test applicable?
(Meaning – 3 marks, Applications – 4 marks, Conditions – 3 marks) 10 marks
Q6. What is analysis of variance? What are the assumptions of the technique? Give a few examples where this technique could be used.
(Meaning – 3 marks, Assumptions – 4 marks, Examples – 3 marks) 10 marks
MK0011 – Consumer Behaviour - 4 Credits
(Book ID: B 1722) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Explain the components of learning and also classical conditioning theory in
brief.
(Components- 3 marks; theory- 7 marks)
10 marks
Q2. Briefly discuss the decision-making models (any three).
(Decision making models- 10 marks)
10 marks
Q3. Write a short notes on the following:
A. Forms of Motivational conflict (forms- 3 marks)
B. Forms of Defense mechanisms (forms -7 marks)
7+3 marks
=10 marks
Q4. Describe the levels of consumer decision making while buying.
( Levels – two for 3 marks and two for 2 marks)
10 marks
Q5. Discuss the influences of the reference group and Applications of reference
group in a company.
(Influences – 6 marks; Applications – 4 marks)
10 marks
Q6. Explain the five categories of Adopters in innovation process.
(Categories – each 2 marks)
10 marks
Summer 2013
Master of Business Administration- MBA Semester 3
MB0051 –Legal aspects of Business -4 Credits
(Book ID: B1725)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. It is important for any person to know law as ignorance of law is no excuse. Modern Indian law has been derived from some sources. Discuss the primary and secondary sources of Indian law.
(primary sources- 5 marks, secondary sources- 5 marks) 10 marks
Q2. We all enter into many contracts in a day knowingly or unknowingly. Explain the definition of a valid contract. How are contracts classified?
( definition - 5 marks, classification – 5 marks) 10 marks
Q3. The parties to bailment have certain rights and duties. Discuss the duties of both parties i.e. the bailor and bailee.
( duties of bailor- 5 marks, duties of bailee- 5 marks) 10 marks
Q4. A contract comprises of reciprocal promises. In a contract of sale who is an unpaid seller?
Discuss the remedies for breach of contract under Sale of Goods Act, 1930.
( unpaid seller- 2 marks, breach of contract- 8 marks) 10 marks
Q5. The Companies Act, 1956 deals with the formation and transaction of business of a company. Discuss the features of a company. Also explain the process of formation of a company.
( features- 3 marks, process of formation- 7 marks) 10 marks
Q6. With Information Technology Act, 2000, India has a set of cyber laws to provide legal infrastructure for e commerce. Discuss the objectives and limitations of this Act.
( objectives- 3 marks, limitations- 7 marks) 10 marks
Summer 2013
Master of Business Administration- MBA Semester 3
MK0013 –Marketing Research - 4 Credits
(Book ID: B 1711) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Write a short notes on:
A. Various types of Research(any five)
(Types – 5 marks)
B. Characteristics of Research
(characteristics- 5 marks)
5+5 = 10 marks
Q2. Explain the process of sampling and classification of non-probability
sampling techniques.
(Definition of sampling- 1 mark; process of sampling - 5 marks; classification of nonprobability
sampling- 4 marks)
10 marks
Q3. Discuss the types of Research Design in brief.
(Definition of Research Design- 2 marks; Types – 8 marks)
10 marks
Q4. Explain the various types of Consumer and Business to Business (B2B)
market research.
(Types of Consumer market research- 6 marks; Types of B2B market research- 4
marks)
10 marks
Q5. Explain the various methods used to collect primary data in brief.
(Definition of Primary data- 2; methods – 8 marks)
10 marks
Q6. Explain various methods of central tendency with formula and example for
each.
Mean (formula – 1 mark, example- 1 mark), Median (formula – 1 mark, example- 1
mark), Mode (formula – 1 mark, example- 1 mark)
10 marks
Summer 2013
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing - 4 Credits
(Book ID: B 1723) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Define e-tailing. Explain the future of electronic retailing
(Definition- 2 marks; Future of electronic retailing- 8 marks)
10 marks
Q2. Explain the factors which are leading to the growth of retail sector.
(Listing and explanation – 10 marks)
10 marks
Q3. Describe the tools of Integrated marketing communication.
Definition of Integrated marketing communication- 1 mark; Indirect marketing tool- 4
marks; Direct marketing tool- 5 marks)
10 marks
Q4. Discuss the Retail pricing strategies.
(Explanation- 1 mark; Retail Pricing Strategies- 9 marks)
10 marks
Q5. Write a short notes on:
A. Types of retail store location with examples(any five)
(Types- 3 marks; examples- 2 marks)
B. Factors affecting retail store location(any five)
(Factors – 5 marks)
5+5 = 10 marks
Q6. Write a short notes on:
A. Classification of retail consumers based on shopping.
(Classification- 6 marks)
B. Types of Buying behaviour
(Types- 4 marks)
6+4 = 10 marks
Summer 2013
Master of Business Administration- MBA Semester 3
MK0010 – Sales, Distribution and Supply Chain Management - 4 Credits
(Book ID: B 1721) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. How to manage a company’s sales force?
[Managing the sales force(5 processes-each carry two marks)-10 marks]
10 marks
Q2. Explain Gap analysis with SERVQUAL model.
[Five aspects of service quality- 5 marks; gap analysis- 5 marks]
10 marks
Q3. Write a short notes on:
A. Elements of Physical Distribution(any four)
(Any four elements-four marks)
B. Patterns of Distribution
[Patterns of Distribution(each pattern carry 2 marks)- 6 marks]
4+6 = 10 marks
Q4. Explain three components of Supply chain management.
(Definition of supply chain management- 2 marks; components – 8 marks)
10 marks
Q5. Define Aggregate Planning and its strategies to meet demand and supply.
[Definition of Aggregate planning- 1 mark; Strategies(each carry 3 marks)-9 marks]
10 marks
Q6. Explain the challenges faced by International Sales Managers
(Explanation of challenges- 10 marks)
10 marks
Summer 2013
Master of Business Administration- MBA Semester 3
MB0050 – Research Methodology - 4 Credits
(Book ID: B1700)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Explain the process of problem identification with an example.
(Process – 7 marks, Example – 3 marks) 10 marks
Q2. Interview method involves a dialogue between the Interviewee and the Interviewer. Explain the interview method of data collection. What are the uses of this technique? What are the different types of interviews?
(Explanation – 4 marks, Uses – 3 marks, Types – 3 marks) 10 marks
Q3. A study of different sampling methods is necessary because precision, accuracy, and efficiency of the sample results depend on the method employed for selecting the sample. Explain the different types of Probability and Non-Probability sampling designs.
(Probability sampling designs – 5 marks, Non- probability designs – 5 marks) 10 marks
Q4. a. Differentiate between descriptive and inferential analysis of data.
(Differences – 5 marks)
b. Explain with examples various measures of Central Tendency.
(Explanation – 5 marks) 10 marks
Q5. The chi-square test is widely used in research. Discuss the various applications of chi-square test. Under what conditions is this test applicable?
(Meaning – 3 marks, Applications – 4 marks, Conditions – 3 marks) 10 marks
Q6. What is analysis of variance? What are the assumptions of the technique? Give a few examples where this technique could be used.
(Meaning – 3 marks, Assumptions – 4 marks, Examples – 3 marks) 10 marks
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