SMU Assignments: Winter drive November 2012:May 2013 Exams: contact us for answers at assignmentssolution@gmail.com

Winter/ November 2012
Master of Business Administration in Health Care Services- MBA Semester 4
MH0056 – Public Relations & Marketing for Healthcare Organizations- 4 Credits
(Book ID: B1320)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Elaborate the concept and significance of marketing healthcare. 10 marks
(350-400 words)
Q2. Discuss the current scenario of medical tourism in India. 10 marks
(350-400 words)
Q3. What is marketing mix? Explain the four P’s of the marketing mix. 10 marks
(350-400 words)
Q4. SWOT analyse the hospital you are in and evaluate the same in the light of
hospital service offered, from the customer’s point of view and write a report.
10 marks
(350-400 words)
Q5. List the different methods of qualitative and quantitative research. Explain the
unique features of each methodology.
10 marks
(350-400 words)
Q6. Explain market segmentation. 10 marks
(350-400 words)
Winter/ November 2012
Master of Business Administration in Health Care Services- MBA Semester 4
MH0057 – Management of Healthcare Human Resources- 4 Credits
(Book ID: B1321)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Discuss the importance of HRM in healthcare organisations. 10 marks
(350-400 words)
Q2. Define training. Explain the various steps involved in the training cycle. 10 marks
(350-400 words)
Q3. Describe the components of performance appraisal. 10 marks
(350-400 words)
Q4. Explain the impact of government on reward management. 10 marks
(350-400 words)
Q5. Transactional analysis is important in hospitals – Justify. 10 marks
(350-400 words)
Q6. A healthcare organization opens a new cafeteria. Consider that you are the
HR manager of the healthcare organization and you are given the task of
recruiting the staff for managing, cooking food, cleaning the cafeteria and so
on. Explain the various methods of recruitment you would follow in selecting
the right candidate for the job.
10 marks
(350-400 words)
Winter/ November 2012
Master of Business Administration in Health Care Services- MBA Semester 4
MH0058 – Legal Aspects in Healthcare Administration- 4 Credits
(Book ID: B1322)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Explain the relevance of consumer protection act in the hospital scenario. 10 marks
(350-400 words)
Q2. Define abortion. Explain medical termination of pregnancy act in detail. 10 marks
(350-400 words)
Q3. Describe two important Indian cases that have led to the formation of case
laws in medical emergencies.
10 marks
(350-400 words)
Q4. Define medical negligence. List the various rights and responsibilities of the
patient.
10 marks
(350-400 words)
Q5. Explain health as a fundamental right. 10 marks
(350-400 words)
Q6. What is informed consent? Describe the implications of breaching
confidentiality
10 marks
(350-400 words)
Winter/ November 2012
Master of Business Administration in Health Care Services- MBA Semester 4
MH0059 – Quality Management in Healthcare Services- 4 Credits
(Book ID: B1323)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Discuss the business significance of quality in healthcare. 10 marks
(350-400 words)
Q2. Explain seven quality tools. 10 marks
(350-400 words)
Q3. Define accreditation and certification. List the benefits of accreditation and
certification of hospitals.
10 marks
(350-400 words)
Q4. ‘Lean thinking is essential in healthcare organisations’. Justify. 10 marks
(350-400 words)
Q5. Discuss the advantages and disadvantages of quality control in healthcare. 10 marks
(350-400 words)
Q6. Explain the implementation of QMS in healthcare organisation
10 marks
(350-400 words)