Master of Business Administration- MBA Semester 4
ML0015 – Service Marketing & Customer Relationship Management – 4 Credits
(Book ID: B1328)
Assignment Set - 1 (60 Marks)
Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
1. Explain the types of new service developments and its stages
2. Explain the concept of lack of inventory capability in managing supply and demand in service
3. What is the integrated marketing process model? Explain in brief
4. Define service sector in India and classify the major service sectors.
5. Mention the technical options in the service marketing.
6. What are the key benefits of CRM? What are the main difficulties involved in CRM?
Master of Business Administration- MBA Semester 4
ML0016 – Advertising Management & Sales Promotion – 4 Credits
(Book ID: B1329)
Assignment Set - 1 (60 Marks)
Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
1. Explain why the three segments of the very young, the working women and the elders need different advertising strategies now
2. Explain the advantage of Direct Marketing. List all the methods and media used for it.
3. Describe DSS and its role in ad budgeting methods.
4. What role does copy play in a campaign? Why copy has to be written with great knowledge and skill.
5. Explain why Best possible execution of a campaign is as important as the creative and media work.
6. Describe why advertising objectives ought to be set up clearly at the outset. Why is it difficult to measure the return on investment of an advertising campaign?
Master of Business Administration- MBA Semester 4
MK0017 – e-Marketing - 4 Credits
(Book ID: B 1330)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. What is an e-marketing plan? Mention the steps to develop it. 10 marks
(350-400 words)
Q2. Describe E-mail marketing features, its merits and demerits. 10 marks
(350-400 words)
Q3. Write a short note on:
A. e-Marketing for Business to Business (B2B) Markets
B. e-Marketing for Business to Consumer (B2C) Markets
5 +5 = 10 marks
(200-250 words each)
Q4. Determine the 4p’s in e-Marketing mix. 10 marks
(350-400 words)
Q5. Mention the different techniques used while evaluating the performance of e-marketing activities. 10 marks
(350-400 words)
Q6. Write a short note on:
A. e-functional models
B. Principles of e-Marketing
5 +5 = 10 marks
(200-250 words each)
Master of Business Administration- MBA Semester 4
MK0018 – International Marketing -4 Credits
(Book ID: B1199)
Assignment (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Discuss the EPRG orientations and give the differences between international and domestic marketing. 10 marks
(350-400 words)
Q2. Discuss the importance of international business environment for an organization. 10 marks
(350-400 words)
Q3. Write a short note on International Advertising. How is it important for international marketing? 10 marks
(350-400 words)
Q4. Explain how Letter of Credit acts as an appropriate mode of payment for both exporter and importer. 10 marks
(350-400 words)
Q5. What are the factors that affect the pricing strategy of an international firm? What different pricing strategies can the firms adopt? 10 marks
(350-400 words)
Q6. Write short notes on
(a) Licensing
(b) Joint venture 5 + 5 = 10 Marks
(200 - 250 words each)
ML0015 – Service Marketing & Customer Relationship Management – 4 Credits
(Book ID: B1328)
Assignment Set - 1 (60 Marks)
Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
1. Explain the types of new service developments and its stages
2. Explain the concept of lack of inventory capability in managing supply and demand in service
3. What is the integrated marketing process model? Explain in brief
4. Define service sector in India and classify the major service sectors.
5. Mention the technical options in the service marketing.
6. What are the key benefits of CRM? What are the main difficulties involved in CRM?
Master of Business Administration- MBA Semester 4
ML0016 – Advertising Management & Sales Promotion – 4 Credits
(Book ID: B1329)
Assignment Set - 1 (60 Marks)
Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
1. Explain why the three segments of the very young, the working women and the elders need different advertising strategies now
2. Explain the advantage of Direct Marketing. List all the methods and media used for it.
3. Describe DSS and its role in ad budgeting methods.
4. What role does copy play in a campaign? Why copy has to be written with great knowledge and skill.
5. Explain why Best possible execution of a campaign is as important as the creative and media work.
6. Describe why advertising objectives ought to be set up clearly at the outset. Why is it difficult to measure the return on investment of an advertising campaign?
Master of Business Administration- MBA Semester 4
MK0017 – e-Marketing - 4 Credits
(Book ID: B 1330)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. What is an e-marketing plan? Mention the steps to develop it. 10 marks
(350-400 words)
Q2. Describe E-mail marketing features, its merits and demerits. 10 marks
(350-400 words)
Q3. Write a short note on:
A. e-Marketing for Business to Business (B2B) Markets
B. e-Marketing for Business to Consumer (B2C) Markets
5 +5 = 10 marks
(200-250 words each)
Q4. Determine the 4p’s in e-Marketing mix. 10 marks
(350-400 words)
Q5. Mention the different techniques used while evaluating the performance of e-marketing activities. 10 marks
(350-400 words)
Q6. Write a short note on:
A. e-functional models
B. Principles of e-Marketing
5 +5 = 10 marks
(200-250 words each)
Master of Business Administration- MBA Semester 4
MK0018 – International Marketing -4 Credits
(Book ID: B1199)
Assignment (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Discuss the EPRG orientations and give the differences between international and domestic marketing. 10 marks
(350-400 words)
Q2. Discuss the importance of international business environment for an organization. 10 marks
(350-400 words)
Q3. Write a short note on International Advertising. How is it important for international marketing? 10 marks
(350-400 words)
Q4. Explain how Letter of Credit acts as an appropriate mode of payment for both exporter and importer. 10 marks
(350-400 words)
Q5. What are the factors that affect the pricing strategy of an international firm? What different pricing strategies can the firms adopt? 10 marks
(350-400 words)
Q6. Write short notes on
(a) Licensing
(b) Joint venture 5 + 5 = 10 Marks
(200 - 250 words each)
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