MK0010_MBA_Sem3_Fall/August 2012
Master of Business Administration - MBA Semester 2
MK0010 – Sales, Distribution& Supply Chain Management - 4 Credits
Book ID: B1220
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement.
Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand?
Q.3 Explain in brief the process involved in personal selling.
Q.4 Describe the stages of business buying process.
Q.5 Why is rural market important? What should marketers keep in mind when catering to this market?
Q.6 Explain the core concepts of marketing. Define service and explain its relevance in modern society
MK0010_MBA_Sem3_Fall/August 2012
Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits
Book ID: B1220
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the various steps involved in the design of a distribution channel.
Q.2 Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
Q.3 Explain the consumer decision making process
Q.4 What is integrated marketing communication? Explain the integration marketing communication development process.
Q.5 Explain the types of advertisements and characteristics of major media.
Q.6 What are the advantages of branding? What value does the organisation and customers get out of the branding process?
Fall/August 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the different social class categories in India? What is the impact of social class on consumer behaviour?
Q.2 Discuss the various bases of market segmentation.
Q.3 An innovation might fail if it is not communicated properly". Do you agree? Give reasons quoting real life examples
Q.4 Discuss three component models of attitudes. What is the relevance of this model to advertising objectives?
Q.5 Explain the VALS theory with suitable examples describing each type of consumer.
Q.6 How important is feedback, in a communication process? Discuss McGuire’s Model.
Fall/August 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is consumer involvement? What is the relevance of split-brain theory to the concept of consumer behaviour?
Q.2 Discuss Freudian theory of personality. Give practical examples wherever possible
Q.3 Discuss the stages in adoption process. What are common barriers to adoption new products?
Q.4 Mention important memory concepts that are relevant to marketers
Q.5 What are the popular positioning approaches that companies use? Give examples.
Q.6 Who are opinion leaders in the context of marketing and what are their characteristics? How do opinion leaders differ from those on whom they have influence?
MK0012_MBA_Sem3_Fall/August 2012
Master of Business Administration - MBA Semester 3
MK0012 – Retail Marketing - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Who are channel partners? What are different types of channel partners? What role do they play?
Q.2 Discuss the components of CRM. What are the benefits of maintaining good relationship with customers?
Q.3 What is e-tailing? What are different categories of online retailing?
Q.4 What do you mean by acquisition? What are the types of acquisitions?
Q.5 Explain retailing & its features. How has the growth of retail sector helped the Indian economy?
Q.6 Discuss the concept of price sensitivity and its relevance for retailers.
MK0012_MBA_Sem3_Fall/August 2012
Master of Business Administration - MBA Semester 3
MK0012 – Retail Marketing - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Why should retailers choose to go global? What are the benefits?
Q.2 How do you the future of e-tailing? Discuss the possible barriers in the growth of e-tailing.
Q.3 Discuss the stages in retail environment analysis
Q.4 Discuss the channel strategies adopted by the retailers, in brief.
Q.5 Explain the concept of social marketing. Discuss the Ps under social marketing.
Q.6 Why has segmentation gained importance in recent years? Discuss the criteria for effective segmentation.
Fall 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Book ID: B1223
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 How to write a marketing report and what quality is to be ensured?
Q.2 Distinguish between product research and new product research. Explain with examples.
Q.3 Explain the types of hypothesis and the steps involved in hypothesis testing.
Q.4 Which are the various types of scales in marketing research and its applications?
Q.5 What are the limitations of sampling? What are the indicators for an ideal sample?
Q.6 Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it?
Fall 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Book ID: B1223
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the nature, scope and features of Marketing Research?
Q.2 What do you mean by sales forecasting? Explain the steps involved in it.
Q.3 Write a short note on marketing audit.
Q.4 What are client ethics and field service ethics? Explain with example.
Q.5 Discuss different types of information applicable in market research and mention their uses.
Q.6 What is SPSS? How does SPSS help in marketing research?
Master of Business Administration - MBA Semester 2
MK0010 – Sales, Distribution& Supply Chain Management - 4 Credits
Book ID: B1220
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement.
Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand?
Q.3 Explain in brief the process involved in personal selling.
Q.4 Describe the stages of business buying process.
Q.5 Why is rural market important? What should marketers keep in mind when catering to this market?
Q.6 Explain the core concepts of marketing. Define service and explain its relevance in modern society
MK0010_MBA_Sem3_Fall/August 2012
Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits
Book ID: B1220
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the various steps involved in the design of a distribution channel.
Q.2 Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
Q.3 Explain the consumer decision making process
Q.4 What is integrated marketing communication? Explain the integration marketing communication development process.
Q.5 Explain the types of advertisements and characteristics of major media.
Q.6 What are the advantages of branding? What value does the organisation and customers get out of the branding process?
Fall/August 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the different social class categories in India? What is the impact of social class on consumer behaviour?
Q.2 Discuss the various bases of market segmentation.
Q.3 An innovation might fail if it is not communicated properly". Do you agree? Give reasons quoting real life examples
Q.4 Discuss three component models of attitudes. What is the relevance of this model to advertising objectives?
Q.5 Explain the VALS theory with suitable examples describing each type of consumer.
Q.6 How important is feedback, in a communication process? Discuss McGuire’s Model.
Fall/August 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is consumer involvement? What is the relevance of split-brain theory to the concept of consumer behaviour?
Q.2 Discuss Freudian theory of personality. Give practical examples wherever possible
Q.3 Discuss the stages in adoption process. What are common barriers to adoption new products?
Q.4 Mention important memory concepts that are relevant to marketers
Q.5 What are the popular positioning approaches that companies use? Give examples.
Q.6 Who are opinion leaders in the context of marketing and what are their characteristics? How do opinion leaders differ from those on whom they have influence?
MK0012_MBA_Sem3_Fall/August 2012
Master of Business Administration - MBA Semester 3
MK0012 – Retail Marketing - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Who are channel partners? What are different types of channel partners? What role do they play?
Q.2 Discuss the components of CRM. What are the benefits of maintaining good relationship with customers?
Q.3 What is e-tailing? What are different categories of online retailing?
Q.4 What do you mean by acquisition? What are the types of acquisitions?
Q.5 Explain retailing & its features. How has the growth of retail sector helped the Indian economy?
Q.6 Discuss the concept of price sensitivity and its relevance for retailers.
MK0012_MBA_Sem3_Fall/August 2012
Master of Business Administration - MBA Semester 3
MK0012 – Retail Marketing - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Why should retailers choose to go global? What are the benefits?
Q.2 How do you the future of e-tailing? Discuss the possible barriers in the growth of e-tailing.
Q.3 Discuss the stages in retail environment analysis
Q.4 Discuss the channel strategies adopted by the retailers, in brief.
Q.5 Explain the concept of social marketing. Discuss the Ps under social marketing.
Q.6 Why has segmentation gained importance in recent years? Discuss the criteria for effective segmentation.
Fall 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Book ID: B1223
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 How to write a marketing report and what quality is to be ensured?
Q.2 Distinguish between product research and new product research. Explain with examples.
Q.3 Explain the types of hypothesis and the steps involved in hypothesis testing.
Q.4 Which are the various types of scales in marketing research and its applications?
Q.5 What are the limitations of sampling? What are the indicators for an ideal sample?
Q.6 Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it?
Fall 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Book ID: B1223
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the nature, scope and features of Marketing Research?
Q.2 What do you mean by sales forecasting? Explain the steps involved in it.
Q.3 Write a short note on marketing audit.
Q.4 What are client ethics and field service ethics? Explain with example.
Q.5 Discuss different types of information applicable in market research and mention their uses.
Q.6 What is SPSS? How does SPSS help in marketing research?
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