Summer 2012
Master of Business Administration - MBA Semester 3
Mk0010 – Sales, Distribution and Supply Chain Management- 4 Credits
Book ID: B1220
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain any two types of sales organisation structures.
Q.2 Explain different sales strategies.
Q.3 What do you mean by compensation? Explain various modes of compensating sales team.
Q.4 What are the challenges faced by International sales managers?
Q.5 What do you mean by relationship marketing & also explain three types of consumer.
Q.6 Assume yourself to be the sales manager of a car showroom. How will you ensure that the selection procedure is smooth and you select right candidates for the job?
Summer 2012
Master of Business Administration - MBA Semester 3
Mk0010 – Sales, Distribution and Supply Chain Management- 4 Credits
Book ID: B1220
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What do you mean by physical distribution management? Describe various components of it.
Q.2 What are the various types of distribution channels?
Q.3 Describe the various types of retailers.
Q.4 What are logistical operations? What are the major components of logistical operations?
Q.5 Explain vertical, horizontal and Multi-channel marketing system in detail.
Q.6 Explain the various strategies of supply chain management
Summer 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Book ID: B1221
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
1. Explain the VAL’s theory and describe each type of consumer.
2. Discuss Freudian theory of personality. Give practical examples wherever possible.
3. Describe cognitive learning theory and cognitive response model.
4. Describe diffusion process and adoption process.
5. Explain briefly about communication process and barriers to communication.
6. Discuss cross cultural influences & Explain cultural differences in Non-verbal communications.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Assignment Set- 2 (60 Marks)
Book ID: B1221
Note: Each question carries 10 Marks. Answer all the questions.
1. Explain characteristics of culture and classification of cultural values.
2. Explain the types of Reference group and its influences.
3. Discuss the types of Decision making.
4. Explain first two process of consumer decision Process.
5. Explain the factors influencing organisational buyer behaviour.
6. What is cognitive dissonance? Briefly explain Leon Festinger’s Theory.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0012– Retail Marketing - 4 Credits
Book ID: B1222
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 How has the growth of retail sector helped the Indian economy?
Q.2 Discuss different types of store based retailer. Give examples of each.
Q.3 Explain the GAP Model of service quality.
Q.4 Define Retail store image & describe factors influencing it.
Q.5 What is positioning? Discuss various positioning approaches.
Q.6 Explain the various elements of communication mix included in retail chain.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0012– Retail Marketing - 4 Credits
Book ID: B1222
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 How does advertising help in retail promotions? Discuss the various appeals being used.
Q.2 What is the significance of proper merchandise presentation? What is cross-merchandising?
Q.3 What is psychological pricing? Determine its effectiveness.
Q.4 Differentiate relationship marketing and transaction marketing.
Q.5 Explain the concept of social marketing. Discuss the P’S under social marketing.
Q.6 Discuss the advantages and disadvantages of E-Tailing.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Distinguish between product research and new product research. Explain with examples.
Q.2 How to write a marketing report and what quality is to be ensured?
Q.3 Which are the various types of scales in marketing research and its applications?
Q.4 Explain the types of hypothesis and the steps involved in hypothesis testing.
Q.5 What are the limitations of sampling? What are the indicators for an ideal sample?
Q.6 Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it?
Summer 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the nature, scope and features of Marketing Research?
Q.2 What are client ethics and field service ethics? Explain with example.
Q.3 Discuss different types of information applicable in market research and mention their uses.
Q.4 What is SPSS? How does SPSS help in marketing research?
Q.5 Give a note on marketing audit.
Q.6 What do you mean by sales forecasting? Explain the steps involved in it.
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0010 - Operations Management (4 credits)
(Book ID:B1232 )
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the system perspective of operations management.
2. Explain the operations strategy model.
3. Explain the significance of various parameters /techniques used to evaluate decisions relating to plant and equipment.
4. Briefly explain the important techniques based on which planning and execution of operational process is conducted.
5. Explain the various criteria in selecting a suitable location
6. The table on the below presents the data regarding actual demand and forecasts for two products, X and Y, in the six months from January 2012 to June 2012. Using moving average (6 months), make demand estimates for products X and Y for the months July 2012, August 2012 and September 2012.
Month Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12
Actual Demand
Product X Demand 2680 2600 2350 2630 2400 2620
Product Y Demand 1260 1220 1200 1290 1220 1280
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0010 - Operations Management (4 credits)
(Book ID:B1232 )
Marks 60
Note: Each Question carries 10 marks
1. Explain the different types of methods study used to observe workers/operators and develop a new process for performing a task in a better way?
2. Describe the various algorithms for balancing material flow.
3.
a. Differentiate between EDI, EPOS and Bar Coding
b. Explain in brief the four way classification in generic operations strategies
4. Discuss the various approaches used to determine the quality of the product/services
5. What is EOQ? Explain EOQ model of inventory and state its assumptions
6.
a. What are the various descriptive statistics measures of central tendency
b. List the different types of failure in operations and describe the three main ways of measuring failure
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0011 – Enterprise Resource Planning (4 credits)
(Book ID: B1233 )
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Summarise the advantages of ERP systems
2. Evaluate the importance of integrated information systems in an organisation’s success
3.
a. List the technologies that increase the power and effectiveness of an ERP system.
b. Differentiate between commercial and open source ERP
4. Describe the main functions of material management module.
5. Discuss the three types of information essential for a successful ERP system
6. Briefly describe the functioning of a ERP System
Master of Business Administration - MBA Semester 3
(May 2012)
“Operations Management” Specialization
OM 0011 – Enterprise Resource Planning (4 credits)
(Book ID:B1233 )
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe the ERP inventory module.
2.
a. List the applications of analytical CRM
b. Summarise the various features of ERP financial module
3.
a. Evaluate the importance of end user training for the success of ERP implementation
b. State the benefits of a ERP system
4. Who are the major ERP players in the India market? Explain in brief
5. Write a note on SAP R/3
6.
a. Evaluate the role of consultants in the success of ERP projects
b. Which are the new channels explored by ERP vendors
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0012 – Supply Chain Management (4 credits)
(Book ID:B1234)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Define Supply Chain. Discuss the various supply chain elements.
2. Discuss the elements of Logistics
3.
a. Explain the six–step approach of effective forecasting.
b. Describe dynamic replenishment
4. Evaluate the supply chain strategies for purchasing items
5. How can differential advantage be achieved through Supply Chain Management?
6. Describe the steps in procurement process
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0012 – Supply Chain Management (4 credits)
(Book ID:B1234)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
a. List the ten steps of assessment of supply chain management
b. List out the benefits of mapping the supply chain process.
2. Summarise the important components of Supply Chain
3. Evaluate the E-business impact on Supply Chain
4. Summarise the role of marketing in Supply Chain Management.
5. Explain the need and importance of Reverse Supply Chain Management
6.
a. List the advantages of SCOR
b. What is RFID? What are the advantages of RFID in Supply Chain Management?
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0013 – Advanced Production and Operations Management (4 credits)
(Book ID: B1235)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. What do you mean by operation strategy? Explain the contents of operation strategy.
2.
a. Explain the major competitive dimensions of operations strategy.
b. List the different types of benchmarking that could contribute to performance improvement
3. What is Flexible Manufacturing System? How does it help in improving the manufacturing process?
4. Name and explain the different types of plant layouts.
a. Compare Logical and Physical Modelling
b. Differentiate between process and product layout
5. Describe the seven key strategies in assuring that the company or agency creates a culture of ideas.
6. What are the systems views that must be considered while planning a project?
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0013 – Advanced Production & Operations Management (4 credits)
(Book ID: B1235)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Explain the role of MRP in production planning system
2. Describe the different types of waiting line models
3. Give examples of the practical applications of Just In Time(JIT)
4. Explain the aggregate planning process.
5. Differentiate between Mass Production and Toyota Production System.
6. What are the three major challenges faced by Computer Integrated Manufacturing?
Master of Business Administration - MBA Semester 3
Mk0010 – Sales, Distribution and Supply Chain Management- 4 Credits
Book ID: B1220
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain any two types of sales organisation structures.
Q.2 Explain different sales strategies.
Q.3 What do you mean by compensation? Explain various modes of compensating sales team.
Q.4 What are the challenges faced by International sales managers?
Q.5 What do you mean by relationship marketing & also explain three types of consumer.
Q.6 Assume yourself to be the sales manager of a car showroom. How will you ensure that the selection procedure is smooth and you select right candidates for the job?
Summer 2012
Master of Business Administration - MBA Semester 3
Mk0010 – Sales, Distribution and Supply Chain Management- 4 Credits
Book ID: B1220
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What do you mean by physical distribution management? Describe various components of it.
Q.2 What are the various types of distribution channels?
Q.3 Describe the various types of retailers.
Q.4 What are logistical operations? What are the major components of logistical operations?
Q.5 Explain vertical, horizontal and Multi-channel marketing system in detail.
Q.6 Explain the various strategies of supply chain management
Summer 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Book ID: B1221
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
1. Explain the VAL’s theory and describe each type of consumer.
2. Discuss Freudian theory of personality. Give practical examples wherever possible.
3. Describe cognitive learning theory and cognitive response model.
4. Describe diffusion process and adoption process.
5. Explain briefly about communication process and barriers to communication.
6. Discuss cross cultural influences & Explain cultural differences in Non-verbal communications.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
Assignment Set- 2 (60 Marks)
Book ID: B1221
Note: Each question carries 10 Marks. Answer all the questions.
1. Explain characteristics of culture and classification of cultural values.
2. Explain the types of Reference group and its influences.
3. Discuss the types of Decision making.
4. Explain first two process of consumer decision Process.
5. Explain the factors influencing organisational buyer behaviour.
6. What is cognitive dissonance? Briefly explain Leon Festinger’s Theory.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0012– Retail Marketing - 4 Credits
Book ID: B1222
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 How has the growth of retail sector helped the Indian economy?
Q.2 Discuss different types of store based retailer. Give examples of each.
Q.3 Explain the GAP Model of service quality.
Q.4 Define Retail store image & describe factors influencing it.
Q.5 What is positioning? Discuss various positioning approaches.
Q.6 Explain the various elements of communication mix included in retail chain.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0012– Retail Marketing - 4 Credits
Book ID: B1222
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 How does advertising help in retail promotions? Discuss the various appeals being used.
Q.2 What is the significance of proper merchandise presentation? What is cross-merchandising?
Q.3 What is psychological pricing? Determine its effectiveness.
Q.4 Differentiate relationship marketing and transaction marketing.
Q.5 Explain the concept of social marketing. Discuss the P’S under social marketing.
Q.6 Discuss the advantages and disadvantages of E-Tailing.
Summer 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Distinguish between product research and new product research. Explain with examples.
Q.2 How to write a marketing report and what quality is to be ensured?
Q.3 Which are the various types of scales in marketing research and its applications?
Q.4 Explain the types of hypothesis and the steps involved in hypothesis testing.
Q.5 What are the limitations of sampling? What are the indicators for an ideal sample?
Q.6 Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it?
Summer 2012
Master of Business Administration - MBA Semester 3
MK0013– Marketing Research - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the nature, scope and features of Marketing Research?
Q.2 What are client ethics and field service ethics? Explain with example.
Q.3 Discuss different types of information applicable in market research and mention their uses.
Q.4 What is SPSS? How does SPSS help in marketing research?
Q.5 Give a note on marketing audit.
Q.6 What do you mean by sales forecasting? Explain the steps involved in it.
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0010 - Operations Management (4 credits)
(Book ID:B1232 )
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the system perspective of operations management.
2. Explain the operations strategy model.
3. Explain the significance of various parameters /techniques used to evaluate decisions relating to plant and equipment.
4. Briefly explain the important techniques based on which planning and execution of operational process is conducted.
5. Explain the various criteria in selecting a suitable location
6. The table on the below presents the data regarding actual demand and forecasts for two products, X and Y, in the six months from January 2012 to June 2012. Using moving average (6 months), make demand estimates for products X and Y for the months July 2012, August 2012 and September 2012.
Month Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12
Actual Demand
Product X Demand 2680 2600 2350 2630 2400 2620
Product Y Demand 1260 1220 1200 1290 1220 1280
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0010 - Operations Management (4 credits)
(Book ID:B1232 )
Marks 60
Note: Each Question carries 10 marks
1. Explain the different types of methods study used to observe workers/operators and develop a new process for performing a task in a better way?
2. Describe the various algorithms for balancing material flow.
3.
a. Differentiate between EDI, EPOS and Bar Coding
b. Explain in brief the four way classification in generic operations strategies
4. Discuss the various approaches used to determine the quality of the product/services
5. What is EOQ? Explain EOQ model of inventory and state its assumptions
6.
a. What are the various descriptive statistics measures of central tendency
b. List the different types of failure in operations and describe the three main ways of measuring failure
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0011 – Enterprise Resource Planning (4 credits)
(Book ID: B1233 )
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Summarise the advantages of ERP systems
2. Evaluate the importance of integrated information systems in an organisation’s success
3.
a. List the technologies that increase the power and effectiveness of an ERP system.
b. Differentiate between commercial and open source ERP
4. Describe the main functions of material management module.
5. Discuss the three types of information essential for a successful ERP system
6. Briefly describe the functioning of a ERP System
Master of Business Administration - MBA Semester 3
(May 2012)
“Operations Management” Specialization
OM 0011 – Enterprise Resource Planning (4 credits)
(Book ID:B1233 )
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe the ERP inventory module.
2.
a. List the applications of analytical CRM
b. Summarise the various features of ERP financial module
3.
a. Evaluate the importance of end user training for the success of ERP implementation
b. State the benefits of a ERP system
4. Who are the major ERP players in the India market? Explain in brief
5. Write a note on SAP R/3
6.
a. Evaluate the role of consultants in the success of ERP projects
b. Which are the new channels explored by ERP vendors
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0012 – Supply Chain Management (4 credits)
(Book ID:B1234)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Define Supply Chain. Discuss the various supply chain elements.
2. Discuss the elements of Logistics
3.
a. Explain the six–step approach of effective forecasting.
b. Describe dynamic replenishment
4. Evaluate the supply chain strategies for purchasing items
5. How can differential advantage be achieved through Supply Chain Management?
6. Describe the steps in procurement process
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0012 – Supply Chain Management (4 credits)
(Book ID:B1234)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
a. List the ten steps of assessment of supply chain management
b. List out the benefits of mapping the supply chain process.
2. Summarise the important components of Supply Chain
3. Evaluate the E-business impact on Supply Chain
4. Summarise the role of marketing in Supply Chain Management.
5. Explain the need and importance of Reverse Supply Chain Management
6.
a. List the advantages of SCOR
b. What is RFID? What are the advantages of RFID in Supply Chain Management?
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0013 – Advanced Production and Operations Management (4 credits)
(Book ID: B1235)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. What do you mean by operation strategy? Explain the contents of operation strategy.
2.
a. Explain the major competitive dimensions of operations strategy.
b. List the different types of benchmarking that could contribute to performance improvement
3. What is Flexible Manufacturing System? How does it help in improving the manufacturing process?
4. Name and explain the different types of plant layouts.
a. Compare Logical and Physical Modelling
b. Differentiate between process and product layout
5. Describe the seven key strategies in assuring that the company or agency creates a culture of ideas.
6. What are the systems views that must be considered while planning a project?
(May 2012)
Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0013 – Advanced Production & Operations Management (4 credits)
(Book ID: B1235)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Explain the role of MRP in production planning system
2. Describe the different types of waiting line models
3. Give examples of the practical applications of Just In Time(JIT)
4. Explain the aggregate planning process.
5. Differentiate between Mass Production and Toyota Production System.
6. What are the three major challenges faced by Computer Integrated Manufacturing?
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