MS – 612 Retail Management July – Dec 2012
1. a) The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian economy.
b) Discuss the importance of Marketing Research in retailing citing two examples of research application in the recent past.
2. a) What makes Locational Decisions strategic in Retail Business? Discuss with two suitable examples of your choice.
b) What are the various steps involved in the design of an effective Integrated Marketing Communication Strategy with a suitable illustrations.
3. The purpose of Merchandise mix is to ensure customer pull. Discuss what are the factors that merchandise managers, should consider in planning their merchandise mix in the following situations :
a) Premium ready made garments for men
b) Chain of coffee shops
c) Multibrand retail outlet selling Laptops.
4. a) What do you understand by the term Sourcing? Elaborate the issues and challenges involved in sourcing merchandise by a leading grocery retailer.
b) Enumerate and explain the various issues impacting retail business in India with a suitable example of choice.
MS – 09 Managerial Economics July – Dec 2012
1. “The relevance of Opportunity Costs is not limited to individual decisions but also to government’s decisions.” Explain giving examples.
2. “If we have two products, A and B, which are substitutes, we can expect that a rise in the price of A (or B) will cause the demand for B (or A) to go up.” Examine this statement with reference to other prices as determinants of demand.
3. Using the output – cost data of a pharmaceutical firm, the following total cost function was estimated using quadratic function
TC= 2018 – 6.63Q + 0.011Q2
i) Determine average and marginal cost functions.
ii) Determine the output rate that will minimize average cost and the per unit cost at that rate of output.
4. Discuss the Equilibrium of a Firm under Monopoly. Illustrate using graphs.
5. Explain the difference between First and Third Degree Price Discrimination.
6. Write short notes on the following :
a) Opportunity Set
b) Substitutes
c) Alternative Costs
MS – 27 Wage and Salary Administration July – Dec 2012
1. Explain the role and structure of compensation. Describe how the compensation functions and responsibilities are being carried out in any organisation you are familiar with. Briefly describe the organisation you are referring to.
2. Explain the constitutional perspective on wages. Describe the norms for fixation of wages of any organisation you are aware of. What is the role played by the International Labour Organisation on wage fixing machinery?
3. Define job evaluation. Discuss the objectives and procedure of job-evaluation. Describe the methods and systems of job-evaluation in any organisation you are familiar with. How job-evaluation is linked with wage fixation, explain with suitable examples.
4. Define and discuss the meaning and classification of incentives. Describe the various incentive systems which have been followed in any organisation you are familiar with. Discuss the merits and demerits of the incentive systems.
5. Explain the concept of tax planning. Describe the tax planning for employee compensation of any organisation you are familiar with. What is the distinction between tax planning and tax avoidance?
MS – 28 Labour Laws July – Dec 2012
1. Explain the sources of industrial jurisprudence. Describe the genesis, objectives and classification of labour legislation in India. Discuss how labour laws ensure the health, welfare and safety of the working class with suitable examples.
2. Discuss the scope and coverage of the Mines Act, 1952. Describe the enforcement of the Act citing suitable examples from the organisations you are aware of. Also discuss the hours and limitations of employment under the Act.
3. Discuss the objectives, scope and coverage of the Industrial Disputes Act, 1947. Describe the various machineries for investigation and settlement of disputes under the Act with suitable examples. What are the measures for prevention of conflicts and disputes under the Act?
4. Explain the concept and enactment of payment of Bonus Act, 1965. Describe the obligations of employees and rights of employees under this Act, citing examples from any organisation you are familiar with. What can make an employee eligible or disqualified for the payment of bonus under the Act?
5. Explain genesis, applicability and contributions of the Employees’ State Insurance Act, 1948. Discuss the various benefits being paid to the employees under the Act in any organisation you are familiar with. What is the procedure for registration of a factory or an establishment under the Act?
MS – 91 Advanced Strategic Management July – Dec 2012
1. Distinguish between the Internal and External determinants of Corporate Policy and analyze how they are important in the present corporate scenario?
2. Identify a Chairman and a CEO of a Company and assess how they have performed their respective functions?
3. Explain the basis of classification of markets with special reference to impact of regulation on market competition.
4. Describe the two sources and types of knowledge and explain their contribution in Knowledge Management.
5. Selecting any Company of your choice highlight any three key developments in social transparency and reporting.
6. Write short notes on the following:
a) Transnational Strategy
b) Balanced Autonomy
c) Global Reporting Index (GRI)
MS – 97 International Business July – Dec 2012
1. “Different countries have been bestowed with different factor endowments, and the differences in factor endowments cause trade between the trading partners.” Explain with reference to international trade theory with two factor inputs namely labour and capital.
2. Identify an organization of your choice and describe the changes in the mode of planning adopted by it.
3. Describe any two accounting aspects of Multinational Control Systems.
4. “In cross cultural negotiations successful negotiations require each party to do self analysis and also analysis of the other party.” Discuss.
5. Select any sector of your choice like insurance, retailing and analyze what would be the direct impact of FDI?
6. Write short notes on the following:
a) Multi Centre System
b) Performance Evaluator
c) Backward Integration
MS – 57 Maintenance Management July – Dec 2012
1. Elaborate the concept of Life Cycle Cost of any plant and equipment. How maintenance function can affect the Life Cycle Cost and profit?
2. Discuss the various issues related to maintenance control.
3. What are the various classifications of maintenance costs? Explain the process of collecting this cost with the help of an example from thermal power plant.
4. What do you understand by the term ‘Total Safety Management’? How can a maintenance function help in Risk Management?
5. Define Reliability, Availability and Maintainability. Also explain the importance of ‘BATH-TUB’ curve in maintenance of equipment.
6. Explain the process of Reliability Centred Maintenance (RCM) and it benefits.
MS – 68 Management of Marketing Communication & Advertising July – Dec 2012
1. a) Discuss the importance of Marketing Communication in effective marketing of a firm’s offering by taking one example each from an FMCG and service offering of your choice.
b) What do you understand by creative consideration in advertising campaign? Select two recent examples of your choice where the role of creative consideration has largely contributed towards the success of the brands.
2. Collect information (up to 2011) pertaining to the different vehicles of Indian Media available to the marketers and elaborate on the major changes that have taken place since the year 2000. In the light of the above findings ascertain the opportunities that the Indian advertisers can look forward.
3. a) What do you understand by the term “Media” in the Indian context? Why it is increasingly becoming a challenging task for advertiser to decide on the media options.
b) Make a visit to any company in your location or you are associated with. Interact/contact the P.R. Department and find out the kind of Publicity and Public Relations activity they undertake and based on the above information try and ascertain the scope for these activities.
4. a) Do you think that the role of advertising agency is changing and extremely becoming complex. If yes or no substantiate your answer with relevant examples.
b) Social Marketing Communication is relevant is bringing about charge? Discuss.
MS – 66 Marketing Research July – Dec 2012
1. a) Discuss the importance of Marketing Research in the current business environment. Comment on the ways of conducting M.R. in India.
b) Explain the relationship between Data and the Research Process.
2. a) What makes Sampling significant in marketing research studies? Discuss the steps involved in the sampling process.
b) In what situations Qualitative Research is relevant. Explain two methods of conducting Qualitative Research with suitable examples.
3. a) Elaborate on the strategic importance of Questionnaire in conducting market research studies.
b) Burgerking is a fast food firm known for its quality and competitive pricing. Burgerking has developed a new cooking process that makes burgers taste better. However, before the new burger is introduced in the market, taste test will be conducted.
i) How should the sample size for this taste test be determined?
ii) Develop a Questionnaire to obtain feedback post taste test from young college goers.
4. a) Explain and bring out the major differences among, univariate bi – variate and multivariate analysis in marketing research studies with suitable example.
b) What are the major applications areas of marketing research in India? (Avoid reproducing from the course/study material)
MS – 56 Materials Management July – Dec 2012
1. Talk about the Materials Logistics Management program (MLM). Does the MLM stand validated in present business circumstances too? Comment!
2. Identify the elements that determine a stronger and longer buyer-seller relationship. Does multiple sourcing lead to a bad relations with suppliers? Why or Why not?
3. Describe six stages of life cycle of spare parts. Also converse on the importance of each stage.
4. Explicate the Balanced Score Card approach & SCOR framework for performance appraisal.
5. Write shot notes on
a) Manufacturing Execution System (MES)
b) CONWIP models
c) Competitive Bidding and Negotiation
MS – 95 Research Methodology for Management Decisions July – Dec 2012
1. Explain the meaning of “Analysis of Variance”. Describe briefly the techniques of analysis of variance for two-way classifications.
2. Define and classify secondary data. Also discuss the process of evaluating the secondary data.
3. What is the meaning of measurement in research? What difference does it make if we measure in terms of a nominal, ordinal, interval or ratio scale?
4. The customers arriving at the booking counter of a Road traffic Corporation sex-wise are expected to follow a random sequence. The position in respect of 30 passengers on a day was as follows:
M M F F F M F F M M F F F F M M M F F M M F M M M F F F M M
Comment whether the arrival pattern is random.
5. Write shot notes on
a) Components of a Research Problem.
b) Thurstone Scale
c) Multivariate Analysis
MS – 611Rural Marketing July – Dec 2012
1. Briefly discuss the rural economic and technological environment. How do these environmental factors affect the marketing decisions and opportunities in case of banking services?
2. You are the marketing head of the company manufacturing electrical appliances for the urban markets. Now your company has decided to tap the rural customers. Taking any product of your choice, explain what modifications in the product and pricing strategies would you suggest to the company to tap the rural markets.
3. Explain the concept of reference group influence in context of rural markets. How does it differ from urban markets? Explain giving suitable examples.
4. Having identified the rural market potential, your company is planning to promote its economic range of hair care products such as shampoos, conditioners, hair colors and hair oil etc. in the rural markets. What media mix would you suggest to the company and why?
5. You have been asked to assess the market acceptance for the data cards used for internet surfing in the villages of your region. What sources of secondary and primary data will you use for your market research? Explain.
6. Suppose you are the marketer of perishable products such as bread, egg, biscuits etc. What distribution channels do you think would be appropriate for such products in case of rural markets? Justify your choice.
MS – 55 Logistics and Supply Chain Management July – Dec 2012
1. Describe the supply chain involved in making the self-instructional material of MS-55 that you have just received from the university.
2. Discuss the key processes required to enhance customer focus in the supply chain.
3. Explain global sourcing and its advantages and disadvantages. How can you arrive at the best course of action for global sourcing?
4. What is Customer Profitability Analysis? Why it has gained importance in the recent times. Is it ethical to deny a customer that is not profitable?
5. Write short notes on
1) Bullwhip effect
2) Hierarchical Based Measurement System
3) Risk Hedging supply chains
MS – 94 Technology Management July – Dec 2012
1. Discuss the role of technology at the enterprise level in a nation. List out the factors which may affect the management decisions concerning technology.
2. Explain the concept of Information Technology Revolution citing relevant examples.
3. What do you understand by relevance trees? Develop a “problem relevance tree” for a solar car.
4. Think of a technological innovation which has changed the world. List out the major attributes of this innovation and how these attributes can be used to develop a communication strategy for the target market.
5. List out the options available for financing new technology projects. Explain each of them in brief.
MS – 96 Total Quality Management July – Dec 2012
1. Deming prescribed fourteen-point cure for seven deadly diseases. Discuss the seven deadly diseases along with Deming’s fourteen-point cure. Also discuss the relevance of Deming’s fourteen-point cure system in the changing times.
2. How are corporate strategy and TQM related? Explain with the help of an illustration
3. ‘Many people think of technology as automation, mechanization, machines and computers but the term has a much broader meaning. It is a means of transforming inputs into outputs.’ Critically discuss the statement.
4. ‘Traditionally, it is thought that training needs must be identified during performance appraisal and these needs must then be accumulated to arrive at the organization’s needs.’ What in your opinion is the relevance of identifying training needs in the competitive world?
5. What do you understand by Professional status and code of ethics? Do you think that these are important for an organization? Justify giving examples.
MS – 03 Economic and Social Environment July – Dec 2012
1. Briefly review the New Economic Policy of 1991. Highlight the landmark developments undertaken in the field of Public Sector Policy.
2. State the measures taken by Indian Government to tackle industrial sickness in SSI and Non-SSI Sector.
.
3. “An important objective of industrial policy and licensing is to prevent the emergence of private monopolies and the concentration of economic power in the hands of a small number of individuals.” Briefly examine this statement.
4. How is Current Account Convertibility different from Capital Account Convertibility? Explain.
5. “The Narasimham Committee recognized that the quantitative success of the public sector banks in India was achieved at the expense of deterioration in qualitative factors.” Critically examine this statement.
6. Write short notes on the following :
a) SICA Act, 1985
b) NNP per capita
c) SLR and CRR
MS – 46 Management of Financial Services July – Dec 2012
1. Describe the major components of the financial system. Discuss the role and functions of financial markets.
2. Explain the different types of debt instruments. What are the issues which need to be resolved in order to make the Indian debt market more efficient and vibrant? Discuss.
3. What do you understand by Venture Capital? Discuss the various modes of financing by Venture Capital funds. Explain the difference exist routes available to a Venture Capitalist from an investee company.
4. Explain the mechanism of factoring and components of ‘cost of factoring’. Discuss the present position of factoring services in India.
5. Distinguish between Mergers and Takeovers and discuss the motives behind them. Describe the steps involved in merger and the role of merchant banks in this context.
MS – 04 Accounting and Finance for Managers July – Dec 2012
1. a) What do you understand by capitalization of earning? How is the value of a firm
ascertained with the help of its earnings? Explain with an example.
b) What do you understand by the ‘net worth’ of a company? I- low is it different from the owners’ equity? What items comprise the net worth? Is dividend policy connected with the net worth in any way? Explain.
2. Explain the important determinants of the Working Capital needs of a firm. Can two firms with different Working Capital achieve the same amount of sales? If so, explain how?
3. What is the importance of preparing cash flow statement for a business organization? Discuss the various sources of cash flows and explain the concept of cash cycle.
4. What do you understand by Capital Structure Planning? Explain the various determinants of the capital structure of a company.
5. Discuss the concept and significance of ‘Budgetary Control’. Explain briefly different types of budgets that are prepared in a business organization.
MS – 45 International Financial Managements July – Dec 2012
1. How does the International Monetary Fund raise the resources? What are Special Drawing Rights? Briefly explain the funding facilities provided by IMF to its member countries.
2. Explain the structure of balance of payments and discuss what is the impact of various international financial flows on the structure of balance of payments.
3. Explain Purchasing Power Parity and reasons for its deviation. Also discuss its applications.
4. Discuss the reasons for the differences in the cost of capital across various counties. How is the cut off rate of foreign projects determined? Discuss.
5. What are different types of Exchange Rate Exposures? Describe the techniques used to mange Transaction exposure.
MS – 44 Security Analysis and Portfolio Management July – Dec 2012
1. Explain the principles of Portfolio Management. Distinguish between security Analysis and Portfolio Management.
2. Define Capital Asset Pricing Model. What are the basic assumptions underlying Capital Asset Pricing Model?
3. What do you understand by Portfolio Revision? Discuss the various constraints in portfolio revision.
4. What is Efficient Market Hypothesis (EMH) Explain the techniques for testing the various forms of E.M.H.
5. What do you mean by formula plans? Critically examine the formula plans and discuss their limitations.
MS – 58 Management of R & D and Innovation July – Dec 2012
1. Define innovation. How it is related to creativity? Discuss the role of creativity in innovativeness.
2. Explain the role of Technology Portfolio Analysis in business strategy of the organization.
3. Explain the impact of long or short technology life cycle has on measuring the economic value of an invention.
4. Discuss the salient features of technology policy of India. What have been the achievement and failure of the technology policy?
5. What is GATS? How can it facilitate access to technology and technical information for developing countries?
6. Discuss the major issues related to allocation and management of R&D funds.
Bank Financial Management
1. Describe the specialized facilitators for channelizing Savings from Individuals to Corporates in the form of capital, through primary markets effectively. Discuss their activities.
2. Describe the Foreign Exchange Rate system prevailing in India? What are the determinants of exchange rates. Discuss the major buying and selling rates quoted by banks in India.
3. Explain the meaning, scope and objectives of Risk Management. Discuss, in detail, the value based risk management system.
4. Describe the critical areas in which accounting standards play a major role in preparation of financial statements of banking industry.
5. What do you understand by Liquidity Adjustment Facility introduced by Reserve Bank of India for banks. Explain its modus operandi and significance of repo rate and reverse repo rate.
Risk Management in Banks
1. “Bank Treasury has a major role in managing the different risks of a Bank”. Discuss this statement.
2. What is the importance of Liquidity Risk in banking operations? Explain how liquidity risk is measured and managed?
3. “The first step in Interest Rate Risk management is measuring interest rate risk exposure”. Discuss this statement bringing out the different ways in which interest rate risk can be measured in a bank of your choice.
4. Briefly describe a typical Credit Risk Organisation in a bank of your choice. Also explain the various factors that need to be articulated and covered while designing the credit risk policy of a bank.
5. Explain the Basic Principles of risk sensitive incentive systems in banks and throw light on its significance.
Ethics and Corporate Governance in Banks
1. Identify whether organizational values are similar to work values. Explain by giving example from a bank of your choice.
2. Discuss the recommendations of the Confederation of Indian Industry Code, 1998, on corporate governance in India.
3. “By implementing ethical principles, CSR is integrated into every aspect of bank’s operations.” Briefly examine this statement.
4. How are the four models of Corporate Citizenship different from one another? Discuss.
5. Describe the role of Corporate Governance in Financial Sector. Explain with special reference to Micro Finance Institutions.
6. Write short notes on the following:
a) Universalism
b) Anglo American Model
c) Social Audit
1. a) The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian economy.
b) Discuss the importance of Marketing Research in retailing citing two examples of research application in the recent past.
2. a) What makes Locational Decisions strategic in Retail Business? Discuss with two suitable examples of your choice.
b) What are the various steps involved in the design of an effective Integrated Marketing Communication Strategy with a suitable illustrations.
3. The purpose of Merchandise mix is to ensure customer pull. Discuss what are the factors that merchandise managers, should consider in planning their merchandise mix in the following situations :
a) Premium ready made garments for men
b) Chain of coffee shops
c) Multibrand retail outlet selling Laptops.
4. a) What do you understand by the term Sourcing? Elaborate the issues and challenges involved in sourcing merchandise by a leading grocery retailer.
b) Enumerate and explain the various issues impacting retail business in India with a suitable example of choice.
MS – 09 Managerial Economics July – Dec 2012
1. “The relevance of Opportunity Costs is not limited to individual decisions but also to government’s decisions.” Explain giving examples.
2. “If we have two products, A and B, which are substitutes, we can expect that a rise in the price of A (or B) will cause the demand for B (or A) to go up.” Examine this statement with reference to other prices as determinants of demand.
3. Using the output – cost data of a pharmaceutical firm, the following total cost function was estimated using quadratic function
TC= 2018 – 6.63Q + 0.011Q2
i) Determine average and marginal cost functions.
ii) Determine the output rate that will minimize average cost and the per unit cost at that rate of output.
4. Discuss the Equilibrium of a Firm under Monopoly. Illustrate using graphs.
5. Explain the difference between First and Third Degree Price Discrimination.
6. Write short notes on the following :
a) Opportunity Set
b) Substitutes
c) Alternative Costs
MS – 27 Wage and Salary Administration July – Dec 2012
1. Explain the role and structure of compensation. Describe how the compensation functions and responsibilities are being carried out in any organisation you are familiar with. Briefly describe the organisation you are referring to.
2. Explain the constitutional perspective on wages. Describe the norms for fixation of wages of any organisation you are aware of. What is the role played by the International Labour Organisation on wage fixing machinery?
3. Define job evaluation. Discuss the objectives and procedure of job-evaluation. Describe the methods and systems of job-evaluation in any organisation you are familiar with. How job-evaluation is linked with wage fixation, explain with suitable examples.
4. Define and discuss the meaning and classification of incentives. Describe the various incentive systems which have been followed in any organisation you are familiar with. Discuss the merits and demerits of the incentive systems.
5. Explain the concept of tax planning. Describe the tax planning for employee compensation of any organisation you are familiar with. What is the distinction between tax planning and tax avoidance?
MS – 28 Labour Laws July – Dec 2012
1. Explain the sources of industrial jurisprudence. Describe the genesis, objectives and classification of labour legislation in India. Discuss how labour laws ensure the health, welfare and safety of the working class with suitable examples.
2. Discuss the scope and coverage of the Mines Act, 1952. Describe the enforcement of the Act citing suitable examples from the organisations you are aware of. Also discuss the hours and limitations of employment under the Act.
3. Discuss the objectives, scope and coverage of the Industrial Disputes Act, 1947. Describe the various machineries for investigation and settlement of disputes under the Act with suitable examples. What are the measures for prevention of conflicts and disputes under the Act?
4. Explain the concept and enactment of payment of Bonus Act, 1965. Describe the obligations of employees and rights of employees under this Act, citing examples from any organisation you are familiar with. What can make an employee eligible or disqualified for the payment of bonus under the Act?
5. Explain genesis, applicability and contributions of the Employees’ State Insurance Act, 1948. Discuss the various benefits being paid to the employees under the Act in any organisation you are familiar with. What is the procedure for registration of a factory or an establishment under the Act?
MS – 91 Advanced Strategic Management July – Dec 2012
1. Distinguish between the Internal and External determinants of Corporate Policy and analyze how they are important in the present corporate scenario?
2. Identify a Chairman and a CEO of a Company and assess how they have performed their respective functions?
3. Explain the basis of classification of markets with special reference to impact of regulation on market competition.
4. Describe the two sources and types of knowledge and explain their contribution in Knowledge Management.
5. Selecting any Company of your choice highlight any three key developments in social transparency and reporting.
6. Write short notes on the following:
a) Transnational Strategy
b) Balanced Autonomy
c) Global Reporting Index (GRI)
MS – 97 International Business July – Dec 2012
1. “Different countries have been bestowed with different factor endowments, and the differences in factor endowments cause trade between the trading partners.” Explain with reference to international trade theory with two factor inputs namely labour and capital.
2. Identify an organization of your choice and describe the changes in the mode of planning adopted by it.
3. Describe any two accounting aspects of Multinational Control Systems.
4. “In cross cultural negotiations successful negotiations require each party to do self analysis and also analysis of the other party.” Discuss.
5. Select any sector of your choice like insurance, retailing and analyze what would be the direct impact of FDI?
6. Write short notes on the following:
a) Multi Centre System
b) Performance Evaluator
c) Backward Integration
MS – 57 Maintenance Management July – Dec 2012
1. Elaborate the concept of Life Cycle Cost of any plant and equipment. How maintenance function can affect the Life Cycle Cost and profit?
2. Discuss the various issues related to maintenance control.
3. What are the various classifications of maintenance costs? Explain the process of collecting this cost with the help of an example from thermal power plant.
4. What do you understand by the term ‘Total Safety Management’? How can a maintenance function help in Risk Management?
5. Define Reliability, Availability and Maintainability. Also explain the importance of ‘BATH-TUB’ curve in maintenance of equipment.
6. Explain the process of Reliability Centred Maintenance (RCM) and it benefits.
MS – 68 Management of Marketing Communication & Advertising July – Dec 2012
1. a) Discuss the importance of Marketing Communication in effective marketing of a firm’s offering by taking one example each from an FMCG and service offering of your choice.
b) What do you understand by creative consideration in advertising campaign? Select two recent examples of your choice where the role of creative consideration has largely contributed towards the success of the brands.
2. Collect information (up to 2011) pertaining to the different vehicles of Indian Media available to the marketers and elaborate on the major changes that have taken place since the year 2000. In the light of the above findings ascertain the opportunities that the Indian advertisers can look forward.
3. a) What do you understand by the term “Media” in the Indian context? Why it is increasingly becoming a challenging task for advertiser to decide on the media options.
b) Make a visit to any company in your location or you are associated with. Interact/contact the P.R. Department and find out the kind of Publicity and Public Relations activity they undertake and based on the above information try and ascertain the scope for these activities.
4. a) Do you think that the role of advertising agency is changing and extremely becoming complex. If yes or no substantiate your answer with relevant examples.
b) Social Marketing Communication is relevant is bringing about charge? Discuss.
MS – 66 Marketing Research July – Dec 2012
1. a) Discuss the importance of Marketing Research in the current business environment. Comment on the ways of conducting M.R. in India.
b) Explain the relationship between Data and the Research Process.
2. a) What makes Sampling significant in marketing research studies? Discuss the steps involved in the sampling process.
b) In what situations Qualitative Research is relevant. Explain two methods of conducting Qualitative Research with suitable examples.
3. a) Elaborate on the strategic importance of Questionnaire in conducting market research studies.
b) Burgerking is a fast food firm known for its quality and competitive pricing. Burgerking has developed a new cooking process that makes burgers taste better. However, before the new burger is introduced in the market, taste test will be conducted.
i) How should the sample size for this taste test be determined?
ii) Develop a Questionnaire to obtain feedback post taste test from young college goers.
4. a) Explain and bring out the major differences among, univariate bi – variate and multivariate analysis in marketing research studies with suitable example.
b) What are the major applications areas of marketing research in India? (Avoid reproducing from the course/study material)
MS – 56 Materials Management July – Dec 2012
1. Talk about the Materials Logistics Management program (MLM). Does the MLM stand validated in present business circumstances too? Comment!
2. Identify the elements that determine a stronger and longer buyer-seller relationship. Does multiple sourcing lead to a bad relations with suppliers? Why or Why not?
3. Describe six stages of life cycle of spare parts. Also converse on the importance of each stage.
4. Explicate the Balanced Score Card approach & SCOR framework for performance appraisal.
5. Write shot notes on
a) Manufacturing Execution System (MES)
b) CONWIP models
c) Competitive Bidding and Negotiation
MS – 95 Research Methodology for Management Decisions July – Dec 2012
1. Explain the meaning of “Analysis of Variance”. Describe briefly the techniques of analysis of variance for two-way classifications.
2. Define and classify secondary data. Also discuss the process of evaluating the secondary data.
3. What is the meaning of measurement in research? What difference does it make if we measure in terms of a nominal, ordinal, interval or ratio scale?
4. The customers arriving at the booking counter of a Road traffic Corporation sex-wise are expected to follow a random sequence. The position in respect of 30 passengers on a day was as follows:
M M F F F M F F M M F F F F M M M F F M M F M M M F F F M M
Comment whether the arrival pattern is random.
5. Write shot notes on
a) Components of a Research Problem.
b) Thurstone Scale
c) Multivariate Analysis
MS – 611Rural Marketing July – Dec 2012
1. Briefly discuss the rural economic and technological environment. How do these environmental factors affect the marketing decisions and opportunities in case of banking services?
2. You are the marketing head of the company manufacturing electrical appliances for the urban markets. Now your company has decided to tap the rural customers. Taking any product of your choice, explain what modifications in the product and pricing strategies would you suggest to the company to tap the rural markets.
3. Explain the concept of reference group influence in context of rural markets. How does it differ from urban markets? Explain giving suitable examples.
4. Having identified the rural market potential, your company is planning to promote its economic range of hair care products such as shampoos, conditioners, hair colors and hair oil etc. in the rural markets. What media mix would you suggest to the company and why?
5. You have been asked to assess the market acceptance for the data cards used for internet surfing in the villages of your region. What sources of secondary and primary data will you use for your market research? Explain.
6. Suppose you are the marketer of perishable products such as bread, egg, biscuits etc. What distribution channels do you think would be appropriate for such products in case of rural markets? Justify your choice.
MS – 55 Logistics and Supply Chain Management July – Dec 2012
1. Describe the supply chain involved in making the self-instructional material of MS-55 that you have just received from the university.
2. Discuss the key processes required to enhance customer focus in the supply chain.
3. Explain global sourcing and its advantages and disadvantages. How can you arrive at the best course of action for global sourcing?
4. What is Customer Profitability Analysis? Why it has gained importance in the recent times. Is it ethical to deny a customer that is not profitable?
5. Write short notes on
1) Bullwhip effect
2) Hierarchical Based Measurement System
3) Risk Hedging supply chains
MS – 94 Technology Management July – Dec 2012
1. Discuss the role of technology at the enterprise level in a nation. List out the factors which may affect the management decisions concerning technology.
2. Explain the concept of Information Technology Revolution citing relevant examples.
3. What do you understand by relevance trees? Develop a “problem relevance tree” for a solar car.
4. Think of a technological innovation which has changed the world. List out the major attributes of this innovation and how these attributes can be used to develop a communication strategy for the target market.
5. List out the options available for financing new technology projects. Explain each of them in brief.
MS – 96 Total Quality Management July – Dec 2012
1. Deming prescribed fourteen-point cure for seven deadly diseases. Discuss the seven deadly diseases along with Deming’s fourteen-point cure. Also discuss the relevance of Deming’s fourteen-point cure system in the changing times.
2. How are corporate strategy and TQM related? Explain with the help of an illustration
3. ‘Many people think of technology as automation, mechanization, machines and computers but the term has a much broader meaning. It is a means of transforming inputs into outputs.’ Critically discuss the statement.
4. ‘Traditionally, it is thought that training needs must be identified during performance appraisal and these needs must then be accumulated to arrive at the organization’s needs.’ What in your opinion is the relevance of identifying training needs in the competitive world?
5. What do you understand by Professional status and code of ethics? Do you think that these are important for an organization? Justify giving examples.
MS – 03 Economic and Social Environment July – Dec 2012
1. Briefly review the New Economic Policy of 1991. Highlight the landmark developments undertaken in the field of Public Sector Policy.
2. State the measures taken by Indian Government to tackle industrial sickness in SSI and Non-SSI Sector.
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3. “An important objective of industrial policy and licensing is to prevent the emergence of private monopolies and the concentration of economic power in the hands of a small number of individuals.” Briefly examine this statement.
4. How is Current Account Convertibility different from Capital Account Convertibility? Explain.
5. “The Narasimham Committee recognized that the quantitative success of the public sector banks in India was achieved at the expense of deterioration in qualitative factors.” Critically examine this statement.
6. Write short notes on the following :
a) SICA Act, 1985
b) NNP per capita
c) SLR and CRR
MS – 46 Management of Financial Services July – Dec 2012
1. Describe the major components of the financial system. Discuss the role and functions of financial markets.
2. Explain the different types of debt instruments. What are the issues which need to be resolved in order to make the Indian debt market more efficient and vibrant? Discuss.
3. What do you understand by Venture Capital? Discuss the various modes of financing by Venture Capital funds. Explain the difference exist routes available to a Venture Capitalist from an investee company.
4. Explain the mechanism of factoring and components of ‘cost of factoring’. Discuss the present position of factoring services in India.
5. Distinguish between Mergers and Takeovers and discuss the motives behind them. Describe the steps involved in merger and the role of merchant banks in this context.
MS – 04 Accounting and Finance for Managers July – Dec 2012
1. a) What do you understand by capitalization of earning? How is the value of a firm
ascertained with the help of its earnings? Explain with an example.
b) What do you understand by the ‘net worth’ of a company? I- low is it different from the owners’ equity? What items comprise the net worth? Is dividend policy connected with the net worth in any way? Explain.
2. Explain the important determinants of the Working Capital needs of a firm. Can two firms with different Working Capital achieve the same amount of sales? If so, explain how?
3. What is the importance of preparing cash flow statement for a business organization? Discuss the various sources of cash flows and explain the concept of cash cycle.
4. What do you understand by Capital Structure Planning? Explain the various determinants of the capital structure of a company.
5. Discuss the concept and significance of ‘Budgetary Control’. Explain briefly different types of budgets that are prepared in a business organization.
MS – 45 International Financial Managements July – Dec 2012
1. How does the International Monetary Fund raise the resources? What are Special Drawing Rights? Briefly explain the funding facilities provided by IMF to its member countries.
2. Explain the structure of balance of payments and discuss what is the impact of various international financial flows on the structure of balance of payments.
3. Explain Purchasing Power Parity and reasons for its deviation. Also discuss its applications.
4. Discuss the reasons for the differences in the cost of capital across various counties. How is the cut off rate of foreign projects determined? Discuss.
5. What are different types of Exchange Rate Exposures? Describe the techniques used to mange Transaction exposure.
MS – 44 Security Analysis and Portfolio Management July – Dec 2012
1. Explain the principles of Portfolio Management. Distinguish between security Analysis and Portfolio Management.
2. Define Capital Asset Pricing Model. What are the basic assumptions underlying Capital Asset Pricing Model?
3. What do you understand by Portfolio Revision? Discuss the various constraints in portfolio revision.
4. What is Efficient Market Hypothesis (EMH) Explain the techniques for testing the various forms of E.M.H.
5. What do you mean by formula plans? Critically examine the formula plans and discuss their limitations.
MS – 58 Management of R & D and Innovation July – Dec 2012
1. Define innovation. How it is related to creativity? Discuss the role of creativity in innovativeness.
2. Explain the role of Technology Portfolio Analysis in business strategy of the organization.
3. Explain the impact of long or short technology life cycle has on measuring the economic value of an invention.
4. Discuss the salient features of technology policy of India. What have been the achievement and failure of the technology policy?
5. What is GATS? How can it facilitate access to technology and technical information for developing countries?
6. Discuss the major issues related to allocation and management of R&D funds.
Bank Financial Management
1. Describe the specialized facilitators for channelizing Savings from Individuals to Corporates in the form of capital, through primary markets effectively. Discuss their activities.
2. Describe the Foreign Exchange Rate system prevailing in India? What are the determinants of exchange rates. Discuss the major buying and selling rates quoted by banks in India.
3. Explain the meaning, scope and objectives of Risk Management. Discuss, in detail, the value based risk management system.
4. Describe the critical areas in which accounting standards play a major role in preparation of financial statements of banking industry.
5. What do you understand by Liquidity Adjustment Facility introduced by Reserve Bank of India for banks. Explain its modus operandi and significance of repo rate and reverse repo rate.
Risk Management in Banks
1. “Bank Treasury has a major role in managing the different risks of a Bank”. Discuss this statement.
2. What is the importance of Liquidity Risk in banking operations? Explain how liquidity risk is measured and managed?
3. “The first step in Interest Rate Risk management is measuring interest rate risk exposure”. Discuss this statement bringing out the different ways in which interest rate risk can be measured in a bank of your choice.
4. Briefly describe a typical Credit Risk Organisation in a bank of your choice. Also explain the various factors that need to be articulated and covered while designing the credit risk policy of a bank.
5. Explain the Basic Principles of risk sensitive incentive systems in banks and throw light on its significance.
Ethics and Corporate Governance in Banks
1. Identify whether organizational values are similar to work values. Explain by giving example from a bank of your choice.
2. Discuss the recommendations of the Confederation of Indian Industry Code, 1998, on corporate governance in India.
3. “By implementing ethical principles, CSR is integrated into every aspect of bank’s operations.” Briefly examine this statement.
4. How are the four models of Corporate Citizenship different from one another? Discuss.
5. Describe the role of Corporate Governance in Financial Sector. Explain with special reference to Micro Finance Institutions.
6. Write short notes on the following:
a) Universalism
b) Anglo American Model
c) Social Audit
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