Spring 2012
Master of Business
Administration - Semester 4
MH0056: “PR
& Marketing for Healthcare Organizations”
(4 credits)
(Book ID: B1320)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
Discuss the factors that Attract Corporates to Healthcare.
2.
Discuss the significance and justification of marketing of healthcare services.
3.
What is the current scenario of healthcare marketing in India?
4.
What are the factors that affect healthcare business strategies?
5.
Explain in brief SWOT analysis with reference to a healthcare organization.
6.
Social and economic characteristics affect the consumption and purchasing
habits. Discuss
Spring 2012
Master of Business
Administration - Semester 4
MH0056: “PR
& Marketing for Healthcare Organizations”
(4 credits)
(Book ID: B1320)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
Discuss the strategies that must be considered for marketing of healthcare
organizations.
2.
What are ethical principles in healthcare sector?
3. Public relations form an essential part of
communication strategy of several business including healthcare. Discuss.
4.
What are the types of PR research?
5.
What is medical tourism? Why is India emerging as a hub for it?
6.
What is the need and importance of public relation in healthcare organization?
Spring 2012
Master of Business
Administration - Semester 4
MH0056: “PR
& Marketing for Healthcare Organizations”
(4 credits)
(Book ID: B1320)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
Discuss the strategies that must be considered for marketing of healthcare
organizations.
2.
What are ethical principles in healthcare sector?
3. Public relations form an essential part of
communication strategy of several business including healthcare. Discuss.
4.
What are the types of PR research?
5.
What is medical tourism? Why is India emerging as a hub for it?
6.
What is the need and importance of public relation in healthcare organization?
Spring
/ February 2012
Master of Business
Administration- MBA Semester 4
MH0057 –Management of
Healthcare Human Resources - 4 Credits
(Book ID: B1321)
Assignment Set- 2 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
What are the benefits
and limitations of manpower planning?
|
|
Q2.
|
What are the different
types of training?
|
|
Q3.
|
Explain the principles
underlying wage and salary administration.
|
|
Q4.
|
Explain the process of
performance appraisal carried out in a healthcare organisation.
|
|
Q5.
|
Explain the major issues
of HRM in healthcare organisations.
|
|
Q6.
|
Ms.Vani is an HR Senior
Manager at a private hospital. Due to the growing demand for more nursing
staff by the in-patients, she decides to recruit ten experienced nurses.
Explain the recruitment process that she has to follow.
|
Spring 2012
Master of
Business Administration - Semester 4
MH 0058: “Legal Aspects in Healthcare
Administration”
(4 credits)
(Book ID:
B1322)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Is
Health a Fundamental Right? Explain.
2. Compare Allopathy and Homoeopathy.
3. What
are the disciplinary actions that can be taken against doctors guilty of
professional misconduct?
4. Write a note on Electronic Medical Records.
5. What
is professional indemnity?
6. Write a note on the Drugs and Magic Remedies Act-1955.
Spring 2012
Master of
Business Administration - Semester 4
MH 0058: “Legal Aspects in Healthcare
Administration”
(4 credits)
(Book ID:
B1322)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
Explain the salient features of the Prenatal Diagnostic Techniques Act.
2. Write short notes on MTP.
3.
Explain in detail about the patients’ rights and responsibilities.
4. What
measure should be taken to protect medical professionals from lawsuits in
medical emergencies?
5. How
is euthanasia classified?
6. Write about the regulatory frame work adopted in India in setting up a
blood bank
Spring 2012
Master of
Business Administration - Semester 4
MH0059 –
Quality Management in Healthcare Services (4 Credits)
(Book ID:
B1323)
Assignment Set- 1
(Marks 60)
Note: Each question carries
10 Marks. Answer all the questions.
Q.1 Write a brief note on the history of
quality.
Q2. Explain in detail W. Edwards Deming
philosophy on quality.
Q3. Explain in detail dimensions of
quality management in healthcare.
Q.4. Explain in detail the seven quality
tools.
Q5. Write a detailed note on the
indicators of quality control in healthcare.
Q6. Arvind Healthcare Pvt. Ltd. is
implementing quality assurance program in its 70 bedded hospital in the suburb
of Bangalore. Mr. Kaushik was spear heading the entire quality assurance
implementation program. Kaushik was aware of the challenges set before him.
Write a detailed note on the steps involved in the implementation of quality
assurance program.
Spring 2012
Master of
Business Administration - Semester 4
MH0059 –
Quality Management in Healthcare Services (4 Credits)
(Book ID:
B1323)
Assignment Set- 1
(Marks 60)
Note: Each question carries
10 Marks. Answer all the questions.
Q1. Give a detailed note on NABH.
Q2. Write a brief note on the functions
of six sigma in healthcare.
Q3. Write a detailed note on the
strategic importance of TQM in healthcare.
Q4. Write a detailed note on the
Structure of ISO 9001:2000 standards.
Q5. Write a detailed note on the
importance of teams in healthcare.
Q6. Mr. Rani Kumar has taken over as the
manager of the OPD and accident and emergency department of Kitty paediatric hospital.
a. What are the quality parameters for OPD?
b. What are the quality parameters for
accident and emergency department?
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