NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing ResearchInternal Assignment Applicable for June 2020 ExaminationAssignment Marks: 30Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference. Students should write the assignment in their own words. Copying of assignments from
other students is not allowed. Students should follow the following parameter for answering the assignment questions.1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand
and range of products (Surface cleaner, Bathroom power cleaner & Kitchen power
cleaner.) Which non-probabilistic sampling method would you use to complete your
research? Also state the reasons behind choosing that method. Also explain as to how
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing ResearchInternal Assignment Applicable for June 2020 Examinationyou will proceed ahead with choosing the areas / localities in Mumbai to conduct your
research along with timelines. (10 Marks)2. You are the Head of a Market Research Organisation. Your client has recently introduced
“iD Traditional Filter Coffee Decoction”. Your client wants to understand how customers
are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire
containing not more than 20 questions that would succinctly address the query posed by
the client. (10 Marks)3. You have been recently appointed as a “New Product Development” Head for Kellogg’s
Corn Flakes which operates across pan India. You have been asked to develop 2 new
innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products(5 Marks)b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If
Yes or No, please state your reasons to support your answer. (5 Marks)**********
School for Continuing Education (NGA-SCE)
Course: Marketing ResearchInternal Assignment Applicable for June 2020 ExaminationAssignment Marks: 30Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference. Students should write the assignment in their own words. Copying of assignments from
other students is not allowed. Students should follow the following parameter for answering the assignment questions.1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand
and range of products (Surface cleaner, Bathroom power cleaner & Kitchen power
cleaner.) Which non-probabilistic sampling method would you use to complete your
research? Also state the reasons behind choosing that method. Also explain as to how
| For Theoretical Answer | |
| Assessment Parameter | Weightage |
| Introduction | 20% |
| Concepts and Application related to the question | 60% |
| Conclusion | 20% |
| For Numerical Answer | |
| Assessment Parameter | Weightage |
| Understanding and usage of the formula | 20% |
| Procedure / Steps | 50% |
| Correct Answer & Interpretation | 30% |
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing ResearchInternal Assignment Applicable for June 2020 Examinationyou will proceed ahead with choosing the areas / localities in Mumbai to conduct your
research along with timelines. (10 Marks)2. You are the Head of a Market Research Organisation. Your client has recently introduced
“iD Traditional Filter Coffee Decoction”. Your client wants to understand how customers
are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire
containing not more than 20 questions that would succinctly address the query posed by
the client. (10 Marks)3. You have been recently appointed as a “New Product Development” Head for Kellogg’s
Corn Flakes which operates across pan India. You have been asked to develop 2 new
innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products(5 Marks)b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If
Yes or No, please state your reasons to support your answer. (5 Marks)**********
