NMIMS Global Access
School for Continuing Education
(NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for June 2019 Examination
Assignment Marks: 30
1.
Mr. Sharma was a worried person because the sales graph for the last quarter
was
going
down and this was due to the strong economic downturn, competition was
stiff
and payments for outstanding dues was not coming, the management meet was
due
and Mr. Sharma had no option to Motivate the sales staff to recover sales and
payments.
What in your opinion should be his motivational plan? (10 Marks)
2.
Outline a plan for converting a prospect of Consumer Durable goods into a
customer and
the
steps for closing the sales. (10 Marks)
3.
CASE STUDY - Godrej
Godrej
has taken a strong interest in the FMCG Sector and is trying to put large
resources
in
the same. It has become a strong competitor to Hindustan Unilever and P&G.
One of the
main
reasons for the growth is the large distribution network that Godrej has both
in Urban
and
Rural Markets, the kiosks have been the mainstay of Godrej Network, it also has
strong
price points in the products offered.
Consumer
promotion instead of trade promotion has dominated Godrej strategy. It creates
a
strong pull for its brands, so that consumers become loyal to the brand and the
retailer
has
no option but to stock it, this leads to a build-up of a strong distribution
system which
helps
Godrej in building the strength of the company. Brands such as Good Knight are
brand
leaders, CINTHOL and NO 1 are popular soap brands, it has many other products
which
form important brands in India.
The
company is looking at a growth rate of minimum 20% in this sector and has
recently
appointed
a Marketing manager to specially look at the FMCG Sector.The strengths of the
distribution
and branding are the main stay of the company and the growth has to be built
on
the same.
a.
Please help the Marketing Manager of Godrej to achieve the 20% growth, how will
the
distribution
strategies help in the same (5 Marks)
b.
What do you understand by consumer promotion? What role will it play in
building up its
brands
as it is the main stay for the company? (5 Marks)
**********
NMIMS Global Access
School for Continuing Education
(NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for June 2019 Examination
Assignment Marks: 30
1.
Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known
international
brand with presence in more than 20,000 locations. Tata Starbucks is
a
50:50 joint venture between Starbucks and Tata Global Beverages (TGBL) in
India.
Tata Starbucks opened its first store in India in Oct-2012, and as of Feb-2019
had
c. 135 stores in India. “We look at activating more stores roll out in the next
few
years” – L Krishnakumar, Group CFO, TGBL (source: Business Today, 10-
Feb-2019).
Recently, the brand has started accepting orders via food delivery firms
(e.g.
Swiggy). The team is open to new product categories and new stores for such
products
(and/or existing products). There is no plan to raise funds from external
sources,
except for inorganic growth through acquisitions. You work as a
Marketing
Strategy consultant, and have been hired to develop the expansion
strategy
plan for the brand, which would help them increase the sales 5 times by
2025
(relative to sales in financial year ending Mar-2018). Provide your
recommendations
regarding the Marketing Strategy and Marketing Mix along with
explanations.
(10 Marks)
2.
Customer buying behaviour plays an important role in Marketing Strategy, and is
affected
by four key factors/influences/characteristics. You are working as a
Marketing
Strategy Consultant. Help your clients by identifying and explaining the
major
influences on buying behaviour with reasons for application in brand
communication/
promotion for the following products/brands: (1) Mercedes India,
(2)
Narayana Hrudayalaya, (3) Netflix India, and (4) Byju’s. (10 Marks)
3.
Founded in 1976, Brompton (www.brompton.com) is an international folding
bicycle
brand. Madhav, a first generation entrepreneur founded XYZ in 2019 with
a
vision to build and launch the first Indian folding bicycle brand, and and
feature
among
top 3 international premium folding bicycle brands by 2025. Madhav wants
to
launch the product by Aug-2019. Madhav has hired you as a consultant.
a.
Explain various stages and their characteristics in an industry life cycle,
with
specific
comments regarding the current stage of the industry in India (5 Marks)
b.
There are 5 key ways to choose competitive advantage(s) as a part of
differentiation
and positioning strategy; explain these ways in which XYZ can
differentiate
its offering and finalise a unique positioning strategy for XYZ.
(5
Marks)
NMIMS Global Access
School for Continuing Education
(NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for June 2019 Examination
Assignment Marks: 30
1.
Assume you plan to purchase a new car for personal use. This will be the first
car that you
will
be purchasing. Discuss various steps of consumer buying process that will be
involved
in
purchasing a car. (10 Marks)
2.
M/s Furnideas wishes to sell furniture in the Indian Market. The company is
known for their
innovative
ideas in furniture. The company has a global presence in selling furniture. The
company
sells to High, Middle and Lower Income group in different countries based on
the
segmentation.
Furnideas appoints you as a consultant to guide them on types of
segmentation
that they should use for their furniture. (10 Marks)
3.
M/s Furnideas (as given in question 2) wants to promote its brand and products
to create
awareness
and increase the sale of its products
a.
Explain various promotion mix tools that you will use for M/s Furnideas to
create awareness
b.
about the brand and products. (5
Marks)
Explain
any three online marketing tools that you will use to increase the sale for M/s
Furnideas.
(5 Marks)
**********
NMIMS Global Access
School for Continuing Education
(NGA-SCE)
Course: Financial Accounting & Analysis
Internal Assignment Applicable for June 2019 Examination
Assignment Marks: 30
1.
An
investor wants to tests the financial position of Asian Paints Ltd. Thus, he
wants to
assess
the short term liquidity as well as long term solvency. Discuss the four
relevant
ratio’s
which he will definitely look into. (10 Marks)
2.
Discuss the components of Other Income under the statement of Profit and Loss
accounts
of any Indian Corporate. How other income is different from revenue from
normal
operations under the vertical format. (10 Marks)
3.
The following information is provided by a dealer in computer chips. The dealer
follows
FIFO method for valuing stock, calculate from the following figures –
|
Date
|
particulars
|
|
April 1, 2019
|
Opening stock 750 chips @Rs1550 per chip
|
|
Purchases
|
|
|
April 10, 2019
|
1000 chips @Rs1750 per chip
|
|
April 20, 2019
|
1650 chips @ Rs1875 per chip
|
|
Sales
|
|
|
April 15, 2019
|
900 chips @Rs3000 per chip
|
|
April 16, 2019
|
1950 chips @ Rs 3250 per chip
|
a)
Cost
of goods available for sale (5 Marks)
b)
Gross profit (5 Marks)
**********
NMIMS Global Access
School for Continuing Education
(NGA-SCE)
Course: Business Law
Internal Assignment Applicable for June 2019 Examination
Assignment Marks: 30
1.
List out the exemptions under which information can be denied under the Right
to
Information
Act, 2005. (10 Marks)
2. Explain two (2) instances in which the consumer courts in India
have given
directions/orders
awarding reliefs in respect to defect of goods/deficiency of service.
Each
instance should in detail explain (i) facts of the case and (ii) what relief
and
damages
the consumer courts has granted. (10 Marks)
3.
Karan and Arjun had entered into a contract where Karan was to supply 50,000
phones
to Arjun within 2 months from the date of signing of contract. Karan was to
procure
the phones from China and deliver the same to Arjun. The rate of the phone
was
Rs. 5000/- a piece (inclusive of all taxes and duties). At the time of the
execution
of
the contract, the duty was at 5% (five percent). Immediately after the
execution of
the
Agreement, India had increased the duties to 1000% (one thousand percent).
Therefore,
Karan was finding it difficult to sell the phones at the price agreed earlier.
In
the circumstances, kindly advice:
a.
How can Karan discharge such a contract? (5 Marks)
b.
How can Arjun enforce such a contract? (5 Marks)
**********
