NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Internal Assignment Applicable for June 2021 Examination
Assignment Marks: 30
1.
An Indian textile and apparel Brand “Raymond” wants to enter into Middle East
Market with
its
men’s’ fashion clothing range.
What
are the choices available to enter into this overseas market and what is the
best suited
option?
(10 Marks)
2. “Globalization is the reduction and removal
of barriers between national borders in order to
facilitate the free flow of goods, capital, services and labour.”
In the light of this statement analyze business model of Fast Food
brand “Mc Donald” in various
parts of world. What specific measures they have taken while
entering India? (10 Marks)
3. Zara, a Spanish clothing and accessories retailer, is a chain
of stores operated by world’s largest
fashion giants, Inditex Group.
Zara targets Young, Style Seeking individuals around the world for
its global business success.
It launches around 10000 designs every year.
Zara operates internationally and has stores in several countries
such as Spain, UK, Portugal,
Germany, Italy, France, Austria, Ireland, Belgium, Luxemberg and
Middle East countries. As
an integrated retailer Zara controls most of the operations
including those of supply chain,
design and manufacturing on its own.
Zara Wants to enter into India where retail sector is one of the
fastest growing sectors.
In a bid to modernize the retail industry, the Indian retail
sector was opened in 2006 to single
brand foreign buyers with a cap of 51%. Considering the growth of
organized retail sector, the
government increased the cap for foreign players in single brand
retailing from 51% to 100%
in 2011.
Indian Government further approved FDI in Multi Brand Retail in
Sep. 2012
a. Analyze major reforms made by the Indian government regarding
FDI policies in 2011 and
2012. (5 Marks)
b. What business strategy Zara should adapt in view of FDI rules
to enter Indian market.
(5 Marks)
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